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Management for Professionals

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Product Development
Timo Wagenblatt
Dr. Martin Boisen on Place Brand Management
Florian Kaefer
Case 27: Port of Shanghai
B Rajesh Kumar
Ethical AI Implementation
Stefan H. Vieweg
E-facilitating: How to Make Digital Learning Possible for Every Learner
Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
A Two-Sided Approach for Digital Innovation at SCHOTT
Anna-Maria Oberländer, Bastian Stahl, Laura Watkowski, Sabrina Braadt and Peter Scherer
Digitalization of Touchpoints
Wenya Yang
Marketing Automation for Tobacco Companies
Tobias Voigt
Effectively Modeling Your Architecture
Gerben Wierda
Get Started!
Dominik Maximini
Managing the Supply Chain in Africa: The Role of Innovative Technologies in National and International Logistics
Simon Züfle and Phanuel Wunu
Bridging Cultures in Everyday Life
Peter M. Haller, Ulrich Naegele and Susan Berger
Governance Where It Belongs: Control Self-Assessment
Roger Gutbrod and Christian Wiele
Sustainable Food Production in Serbia, an Exploration of Discourse/Practice in Early 2020s
Milan Todorovic
Negotiations in Project Management
Marc Helmold
Handling Knowledge Risk Management Supported by ISO Standards
Frank Herdmann
Mindfulness and Spirituality: An Enhanced Leadership Perspective
Kanti Mohan Saini and Orneita Burton
People, adoption and introduction of EAM
Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner, Kunal Mohan and Daniel Schäfczuk
Deadlock Breaking and Concession Making
Kim Cheng Patrick Low
The Embodied Inter-be(com)ing of Spirituality: The In-Between as Spiritual Sphere in Practically Wise Organizations
Wendelin Küpers
Summary and Conclusions
Xuehua Wang
Substance–Field Modeling and Analysis
Isak Bukhman
WorldCom’s Acquisition of MCI
B. Rajesh Kumar
Lean Management in Higher Education (LHE)
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Marketing Automation: Exploring the Process Model for Implementation
Lutz Klaus
Harnessing the Power of Games for Innovation in the Life Sciences
Avo Schönbohm, Tanawat Vongsurbchart and Kan Teerasatienspon
Low-Cost Carriers and Impacts on Revenue Management
Ben Vinod
Appendix 1: Why John Kotter’s Model Was Chosen
Dominik Maximini
Conclusion: Governance and Management in the 21st Century
Christoph E. Mandl
IP Considerations
Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Banking for the Next Generation
Daniel Fasnacht
Implementing a Digital Strategy through Business Process Management
César A. L. Oliveira, Ricardo M. F. Lima and Hajo A. Reijers
Effect on the National Economy
Gio Wiederhold
Social Concepts: Mianzi and Guanxi
Henk R. Randau and Olga Medinskaya
Building Resilience: Pillars of Workforce Agility at Organizational and Individual Levels in SMEs
Karin Reinhold
Failure in Public Institutions: Characteristics of Organizational Culture in the Military
Martin Elbe
Future of Work
Vijay Kumar
Change Management Tools
Ralf T. Kreutzer
Enhancing the Customer Journey with Digital Self-Services
Christoph Tienken, Jonathan Rösler and Thomas Friedli
Dr. Natasha Grand on Creating Place Identity
Florian Kaefer
Global Energy Internet Green and Low-Carbon Energy Economic Innovation
Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
The Importance of Being Confident: Evidence from a Supply Chain Experiment
Alessandro Ancarani, Carmela Mauro, Giulia Crocco and Florian Schupp
Case 31 Scotts Miracle-Gro
B. Rajesh Kumar
Regulation of Telecom Markets and OTTs in Europe is Uneven with Impact on Network Operators
Martin Lundborg
The Role of the Plant Leaders
Michael Wiech
Redefining Retargeting
Grégory Gazagne and Alexander Gösswein
The Measurement of Systems
Richard Thomas Watson and Saji K. Mathew
Conclusions
Dominik Maximini
Anticipate When Customers Will Do Something
Louis-Philippe Kerkhove
Marketing of Services
Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
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