Management for Professionals
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- Budgeting Concepts
- Ralf T. Kreutzer
- Dr. Marta Hereźniak on Place Brand Effectiveness
- Florian Kaefer
- Epidemics: Out of Control
- Christoph E. Mandl
- Discussion
- Xuehua Wang
- Lean Management in Healthcare and Hospitals
- Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
- TQM and BPR
- Sanjay Mohapatra
- Personalization in Hospitality
- Ben Vinod
- Competing Models of Success
- Michael Alznauer
- Primary Research: The Nature of Scrum Survey
- Dominik Maximini
- The Digitalization of Customer Contact in Healthcare
- Kolja A. Rafferty
- Warranty Forecasting
- Albert Liao
- Marketing Financial Services
- George P. Moschis
- From Project to IoT Strategy
- Andreas Holtschulte
- Creativity
- Bernd X. Weis
- Managing the Application Separation Life Cycle
- Joseph Joy
- Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
- Christina Gaw
- Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
- Christina Gaw
- SCRM in the Automotive Industry: AutoSCRM
- Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
- Realtime Data Accelerates Online Marketing
- Kolja Brosche and Arun Kumar
- Summary—Conclusion—Outlook
- Gerhard Köhler, Werner Roth and Achim Schmidtmann
- The Future of Global Marketing Strategy
- Bodo B. Schlegelmilch
- People Involvement
- Timothy Adesanya Ibidapo
- Case 26: Pan-American Highway
- B Rajesh Kumar
- POP Mart: How to Maximize IP Value in the Field of Art Toy?
- Xiaoxia Sun, Yu Jin and Xiaoxin Huang
- Millennials in Leadership: An Examination of the Practice-Immediacy Model
- Kevin Bottomley and Sylvia Willie Burgess
- Valuable Intersections: Why CSR Requires Mindfulness for Higher Ed Leaders
- Morgan R. Clevenger
- A3 Thinking
- Thomas Pyzdek
- Anticipate What Customers Will Do
- Louis-Philippe Kerkhove
- Academic Program
- Orestis Georgiou, Mykola Maksymenko and Stephen Russo
- Cost and Finance
- Philip Bauer
- The Future
- Christiane Prange
- Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study
- Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho and José Cabezas-Fernández
- Determining Outcomes of HRM Practices
- Wolfgang Becker, Bianca Brandt and Harald Eggeling
- Qwest Merger with US West
- B. Rajesh Kumar
- Governing the Public—Management to Others
- Haibo Hu
- Payment Collection in International Trade
- Eun Sup Lee
- Case VIII: First Respond®: A Universal Mutual-Aid Emergency Platform in the Digital Economy
- Xiaoming Zhu
- Global Supply Chains
- Bodo B. Schlegelmilch
- Case 30 Amazon
- B. Rajesh Kumar
- Cost Break Down and Cost Structure Analysis
- Karlheinz Zuerl
- Making the Organization Understandable (Step VII)
- Martin Pfiffner
- Monument Protection and Zoning: Regulations and Public Support from an International Perspective
- Wolfgang Maennig
- Creating a Digital Consulting Solution for Project Management Assessments at Dr. Kuhl Unternehmensberatung: Development and Initial Demonstration of a Fully Automated Asset-Based Consulting Approach
- Volker Nissen, Jochen Kuhl, Hendrik Kräft, Henry Seifert, Jakob Reiter and Jim Eidmann
- Putting the Pieces Together
- Sandhya Shekhar
- Digital Strategy
- Angel Gavieiro Besteiro
- Business Banquets
- Henk R. Randau and Olga Medinskaya
- Strategic and Operational Marketing Plan
- Ralf T. Kreutzer
- Progress Data
- Mario Vanhoucke
- Insights from Alibaba’s Digital Transformation
- Xiaodong Ma
- People Analytics Industry Landscape—Has its Time Come?
- Rahul Ghatak