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Management for Professionals

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Digitalization Is About Managing Change: Thoughts and Learning from the Life Science Industry
Rita Lencastre and Watson Neto
Driving Performance with Programmatic CRM
Florian Heinemann
Appendix 2: Research Details
Dominik Maximini
Empirical Projects
Mario Vanhoucke
Platform Envelopment
R. Srinivasan
The Way Forward
Daniel Fasnacht
Pärtel-Peeter Pere on Nordic Place Branding and Talent Attraction
Florian Kaefer
It’s Not Only About the Facts: Communication Matters
Roger Gutbrod and Christian Wiele
Step 9: Customising the Marketing Mix
Sara Dolnicar, Bettina Grün and Friedrich Leisch
The Innovative Development Road of Wenzhou E-commerce Park: The Practice of Xingdao E-commerce Industrial Park
Chenqing Su
Stock Market Crashes
Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
The Checklist for Competitive Advantage
Ben Vinod
Conclusion
Čedomir Nestorović
Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal)
Bruno Sousa and Daniela Soares
Looking Beyond
Professor Sushil
Lean Management Tools
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Petroleum Supply Chain to the Mining Sector into Landlocked Zambia
Webster Nonde
Conclusion
Laura Hougaz
5GtoB Standardization Progress
Pengfei Sun
Surmounting Cross Cultural Barriers in International Projectmanagement
Peter M. Haller, Ulrich Naegele and Susan Berger
Successful Lead Management: Nothing’s Gonna Stop Us Now
Stephan Wenger
Realising Foresight Intelligence (FORINT): Advancing an Intelligence-Derived Foresight Framework
Bruce Garvey and Adam D. M. Svendsen
Quick Diagnoses
Martin Pfiffner
Case 31: Barzan Gas Project
B Rajesh Kumar
Sales Management Negotiations
Marc Helmold
Flexible Workflows and Compliance: A Solvable Contradiction?!
Stefan Sackmann and Kai Kittel
Service Design, Marketing and Automotive Aftermarket: Perspectives from a Polish Study
Monika Hajdas
Mind the Gap: Business and Cultural Aspects for Start-Up Collaboration in Japan
Robert Alizon
Contracts
Philip Bauer
Creative Thinking
Eva Traut-Mattausch, Rudolf Kerschreiter and Christoph Burkhardt
Marketing Insurance
George P. Moschis
“Quo Vadis” Integrated Business Planning
Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
An Absence of Mission Mastery: A Case Study
Brian Dive
Procurement Approval
Jörg Thomas Dickersbach and Michael F. Passon
Building a Digitally Enabled Future: An Insurance Industry Case Study on Digitalization
Janina Weingarth, Julian Hagenschulte, Nikolaus Schmidt and Markus Balser
Outlook
Bernd X. Weis
Strategic Transformation and Operations Management at Bühler AG: A Holistic Approach
Holger Feldhege, Xue-Zhi Liu and Dominik Remling
Simplicity in Dutch Initiatives on Food, Care and Money
Elisabeth Hense
Using Customer Data and Feedback to Optimize Products and Services
Laura Braun and Sven Reinecke
Success of Hybrid PPPs
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
SME Internationalisation and the Role of Facilitators
Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
LOHMAR | DIGITAL | FOR EVERYONE
Cindy Schaefer, Kristina Lemmer, Stephan Weber, Philipp Kukula and Bjoern Niehaves
Improving Engagement During Times of Change
Melissa A. Norcross and Patrick Farran
Transportation Planning/Vehicle Scheduling (TP/VS)
Martin Grunow and Bryndís Stefánsdóttir
Contractual Law in Projects
Philip Bauer
Warranty Costs
Albert Liao
Case 33 Repligen
B. Rajesh Kumar
Sense of Touch, Vibration, and the Future of Human Experience (HX)
Diana Derval
Enterprise Risk Management and Resilience in SMEs During COVID-19 Pandemic: The Case of Italian Dealerships
Cristina Florio and Laura Brotto
Strategies for Successful Brand Building and Marketing in the Key Emerging Markets
Niklas Schaffmeister
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