Management for Professionals

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Juan Carlos Belloso on City Branding and the Case of Barcelona: Florian Kaefer
Conclusion: Martin Kupiek
Conclusion: Nick Shannon and Bruno Frischherz
Strategy Praxis: Perspectives and Reflections: George Tovstiga
Path Dependence: Segregation, Increasing Returns, and Success to the Successful: Christoph E. Mandl
Separating the Useful from the Harmful: How the Core Competence of Filtration Drives Digital Marketing Transformation: Julia Remmele, Gudmund Semb and Marian Wenking
Sys HRM Curriculum Prototype Design: Regina Tendayi and Larry M. Starr
Implementing Successful Strategic Outsourcing Programmes: Bharat Vagadia
Sustainable Supply Chain Management: Marco Formentini
System Reliability: Hao Zhang
Moments Within the Team: Hanspeter Zürcher
Advanced Concepts in Automotive Manufacturing to Master Variance in Assemblies: Peter Bebersdorf and Arnd Huchzermeier
From Energy Supplier to Capacity Manager: New Business Models in Green and Decentralized Energy Markets: Ben Schlemmermeier and Björn Drechsler
Case 22: Tengger Desert Solar Park China: B Rajesh Kumar
Indices and ETFs: Shuai Chen
Lean Management in the Railway Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Methodology and Results for How to Solve Inter-Client Conflicts During Service Encounters: Xuehua Wang
Lean Management and Pull as Part of the Marketing Strategy: Marc Helmold
Into the Future on the Digital Highway: Dieter Zetsche
The Role of Law in Creating Space for Innovation: An Example from the Healthcare Sector in Germany: Roman Grinblat
Artificial Intelligence Meets Homo Sapiens: Possible Applications and Limits of Artificial Intelligence: Jochen Werne
Innovative Approaches to Customer Access in the African Informal Markets: Thierry Delahaye
Case Study on Future Stories: A Narrative Change Process at the Vorarlberger Kinderdorf: Christine Erlach and Michael Müller
Growing Experience: From Unconscious Incompetence to Unconscious Competence: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Spirituality in Management Education for Building Integrated Self: Insights from Sanskrit Scriptures: Pawan Kumar Singh
The Lions Driving the Development of Africa: Ebimo Amungo
From Collectivism to Individualism: Henk R. Randau and Olga Medinskaya
Corporate Governance: Bharat Vagadia
Digital Business and Revenue Models: Wingsun Li
Making Use of Superfast Connectivity: Peter Curwen and Jason Whalley
Engaging Generation Y: The Millennial Challenge: Svetlana Holt
Making and Keeping Stakeholders Mindful of CSR: Joan Marques
Is Luxury Experience Compatible with CSR?: Wided Batat
Institutional Supports for Commercial Activities: Tracy Dathe, Volker Müller and Marc Helmold
OTT Partnering with Telcos: On the Rise: Christian Krämer and Riem Jalajel
Service Productivity and Innovation: John Bessant, Claudia Lehmann and Kathrin M. Möslein
Longevity and Success in Family Business: Laura Hougaz
Dr. Magdalena Florek on Place Marketing and Brand Equity: Florian Kaefer
Marketing Automation: Defining the Organizational Framework: Alexander Mrohs
Legal Tech Will Radically Change the Way SMEs Handle Legal: How SMEs Can Run Legal as Effectively and Professionally as Large Corporations: Sven Alemann
Finding the Right Influencers, KOLs, and the Sense of Smell: Diana Derval
Case 23: Millau Viaduct—The Tallest Bridge, France: B Rajesh Kumar
Fields of Application of Artificial Intelligence—Financial Services and Creative Sector: Ralf T. Kreutzer and Marie Sirrenberg
Setting Up a Company in the Life Science Sector: Heinz Bettmann
Case VII: Shanghai Ninth People’s Hospital: A Leader in Personalized Healthcare: Xiaoming Zhu
Evolution of Digital Campaign Design and Management: Nils Hachen and Stefan Bardega
Lean and Six Sigma: Partners for Quality: Reiner Hutwelker
Failure in Volunteer Work: A Call for Strategic Volunteer Management: Romualdo Ramos and Theo Wehner
Bell Atlantic- GTE Merger: B. Rajesh Kumar
Limitations and Future Research Directions: Jianrong Wang