Management for Professionals

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Making and Keeping Stakeholders Mindful of CSR: Joan Marques
Engaging Generation Y: The Millennial Challenge: Svetlana Holt
Case 23: Millau Viaduct—The Tallest Bridge, France: B Rajesh Kumar
Longevity and Success in Family Business: Laura Hougaz
Case VII: Shanghai Ninth People’s Hospital: A Leader in Personalized Healthcare: Xiaoming Zhu
Fields of Application of Artificial Intelligence—Financial Services and Creative Sector: Ralf T. Kreutzer and Marie Sirrenberg
Setting Up a Company in the Life Science Sector: Heinz Bettmann
Failure in Volunteer Work: A Call for Strategic Volunteer Management: Romualdo Ramos and Theo Wehner
Dr. Magdalena Florek on Place Marketing and Brand Equity: Florian Kaefer
Lean and Six Sigma: Partners for Quality: Reiner Hutwelker
Marketing Automation: Defining the Organizational Framework: Alexander Mrohs
Is Luxury Experience Compatible with CSR?: Wided Batat
Institutional Supports for Commercial Activities: Tracy Dathe, Volker Müller and Marc Helmold
OTT Partnering with Telcos: On the Rise: Christian Krämer and Riem Jalajel
Service Productivity and Innovation: John Bessant, Claudia Lehmann and Kathrin M. Möslein
Evolution of Digital Campaign Design and Management: Nils Hachen and Stefan Bardega
Digital Business and Revenue Models: Wingsun Li
The Measurement of Capital: Richard Thomas Watson and Saji K. Mathew
Managing Customer and Partner Transitions During a Separation: Joseph Joy
Funding, Strategies and Management Control Systems: Empirical Evidence from Two Chamber Orchestras: Fredrik Nilsson and Anna-Karin Stockenstrand
TBM for Technical Sales: Case Study Manufacturing Industry: Uwe G. Seebacher
Science for System Development and Evolution: Isak Bukhman
Leadership and Teamwork: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Sense of Status, Serious Gaming, and the Future of Work: Diana Derval
Strategic Uses of IP: Applying Learnings from Large Companies to Start-Ups: Sonja London
Intelligence Ethics: Klaus Solberg Söilen
Self-Management for Project Managers: Silke Weisweiler, Jürgen Kuhrts, Isabell Braumandl and Ellen Schmid
Organizational Stress: A Two-Edged Sword: Stephen R. Balzac
Leadership Beyond the Enterprise: Michael Alznauer
Glossary of Management Terms: Marc Helmold
BPR and Automation: Sanjay Mohapatra
Conclusion: Pierre Mora
Conclusion and Outlook: Andreas Graesser
Case 28 PJT Partners: B. Rajesh Kumar
How to Design a Modern Medical Records System: Annegret Junker
Marketing Automation and Customer Loyalty: Janosch Baum
Can Generative-AI (ChatGPT and Bard) Be Used as Red Team Avatars in Developing Foresight Scenarios?: Bruce Garvey and Adam D. M. Svendsen
Key Learnings: How to Start a Pioneering Business Model?: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Generations of Change: Henk R. Randau and Olga Medinskaya
Automotive Aftermarket in the Western Balkans: Opportunities for the Region and the European Automotive Industry: Iris Koleša and Andreja Jaklič
Resources: Philip Bauer
Technical Risk Management: Roman Boutellier and Mareike Heinzen
Strategy Function: Angel Gavieiro Besteiro
Updates on the Connection Between Customer Relationship Management and Commoditization: Gustavo Martinez-Lira and Martin Reimann
How to Look Up When You’re Facedown: The Rising Strong Process in Organizations: Katarina Veselko
Stateless Computing: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Power Tools: Christoph Fuchs and Franziska J. Golenhofen
Going Public and M&A in the German Real Estate Market: Klaus Elmendorff
Leveraging Machine Learning for Enhanced Online Marketing Activities: Pratiksha Jha, Vivek Aggarwal and Ujjwal Kalra
Corporate Reputation and Stock Market Behavior: Claudia Gabbioneta, Pietro Mazzola and Davide Ravasi