Management for Professionals

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Equality and Gender-Based Violence in the University: A Practical Case of Social Marketing to Implement in the Framework of Non-Profit Marketing Studies: Juan José Mier-Terán Franco and Pedro Pablo Marín-Dueñas
Publicly Funded R&D: Why, What, and How?: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Development Process for Smart Service Strategies: Grasping the Potentials of Digitalization for Servitization: Christian Koldewey, Jürgen Gausemeier, Roman Dumitrescu, Hans Heinrich Evers, Maximilian Frank and Jannik Reinhold
The Remarkable Transformation of Cross-Border E-commerce Service Providers Named Cifnews: Zhigang Fan, Huijing Sun and Xuanshun Zhai
Case 27 Logitech International: B. Rajesh Kumar
Innovation Management: Marc Helmold
CRM and CAS: Signposts in the Information Jungle: Christian Homburg, Heiko Schäfer and Janna Schneider
Sys HRM Curriculum Prototype Design: Regina Tendayi and Larry M. Starr
Sustainable Supply Chain Management: Marco Formentini
Advanced Concepts in Automotive Manufacturing to Master Variance in Assemblies: Peter Bebersdorf and Arnd Huchzermeier
Implementing Successful Strategic Outsourcing Programmes: Bharat Vagadia
Path Dependence: Segregation, Increasing Returns, and Success to the Successful: Christoph E. Mandl
System Reliability: Hao Zhang
Moments Within the Team: Hanspeter Zürcher
Juan Carlos Belloso on City Branding and the Case of Barcelona: Florian Kaefer
From Energy Supplier to Capacity Manager: New Business Models in Green and Decentralized Energy Markets: Ben Schlemmermeier and Björn Drechsler
The Importance of Family: Henk R. Randau and Olga Medinskaya
Finding the Key to Positive Leadership: Applying Virtue Ethics and Inclusivity: Kerri Cissna and H. Eric Schockman
Evaluation of Tax Initiatives for the Improvement of Real Estate Markets Within the Framework of Real Estate Taxation in Türkiye: Emrullah Töremen and Erol Demir
Negotiation and the Martial Arts, Mastering the Art of Effective Persuasion: The Asian Perspective: Kim Cheng Patrick Low
Knowledge Risk Management During Implementation of Open Innovation: Serdal Temel and Wim Vanhaverbeke
Strategy Praxis: Perspectives and Reflections: George Tovstiga
Conclusion: Martin Kupiek
Conclusion: Nick Shannon and Bruno Frischherz
Separating the Useful from the Harmful: How the Core Competence of Filtration Drives Digital Marketing Transformation: Julia Remmele, Gudmund Semb and Marian Wenking
The Lions Driving the Development of Africa: Ebimo Amungo
Case 22: Tengger Desert Solar Park China: B Rajesh Kumar
Corporate Governance: Bharat Vagadia
The Role of Law in Creating Space for Innovation: An Example from the Healthcare Sector in Germany: Roman Grinblat
Lean Management and Pull as Part of the Marketing Strategy: Marc Helmold
Lean Management in the Railway Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Artificial Intelligence Meets Homo Sapiens: Possible Applications and Limits of Artificial Intelligence: Jochen Werne
Methodology and Results for How to Solve Inter-Client Conflicts During Service Encounters: Xuehua Wang
Into the Future on the Digital Highway: Dieter Zetsche
Indices and ETFs: Shuai Chen
Innovative Approaches to Customer Access in the African Informal Markets: Thierry Delahaye
Case Study on Future Stories: A Narrative Change Process at the Vorarlberger Kinderdorf: Christine Erlach and Michael Müller
Growing Experience: From Unconscious Incompetence to Unconscious Competence: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Spirituality in Management Education for Building Integrated Self: Insights from Sanskrit Scriptures: Pawan Kumar Singh
From Collectivism to Individualism: Henk R. Randau and Olga Medinskaya
Engaging Generation Y: The Millennial Challenge: Svetlana Holt
Making and Keeping Stakeholders Mindful of CSR: Joan Marques
Is Luxury Experience Compatible with CSR?: Wided Batat
Service Productivity and Innovation: John Bessant, Claudia Lehmann and Kathrin M. Möslein
OTT Partnering with Telcos: On the Rise: Christian Krämer and Riem Jalajel
Institutional Supports for Commercial Activities: Tracy Dathe, Volker Müller and Marc Helmold
Legal Tech Will Radically Change the Way SMEs Handle Legal: How SMEs Can Run Legal as Effectively and Professionally as Large Corporations: Sven Alemann
Finding the Right Influencers, KOLs, and the Sense of Smell: Diana Derval
Limitations and Future Research Directions: Jianrong Wang
IT-Based QM: Marc Helmold