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Management for Professionals

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Budgeting Concepts
Ralf T. Kreutzer
Dr. Marta Hereźniak on Place Brand Effectiveness
Florian Kaefer
Epidemics: Out of Control
Christoph E. Mandl
Discussion
Xuehua Wang
Lean Management in Healthcare and Hospitals
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
TQM and BPR
Sanjay Mohapatra
Personalization in Hospitality
Ben Vinod
Competing Models of Success
Michael Alznauer
Primary Research: The Nature of Scrum Survey
Dominik Maximini
The Digitalization of Customer Contact in Healthcare
Kolja A. Rafferty
Warranty Forecasting
Albert Liao
Marketing Financial Services
George P. Moschis
From Project to IoT Strategy
Andreas Holtschulte
Creativity
Bernd X. Weis
Managing the Application Separation Life Cycle
Joseph Joy
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
Christina Gaw
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
Christina Gaw
SCRM in the Automotive Industry: AutoSCRM
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Realtime Data Accelerates Online Marketing
Kolja Brosche and Arun Kumar
Summary—Conclusion—Outlook
Gerhard Köhler, Werner Roth and Achim Schmidtmann
The Future of Global Marketing Strategy
Bodo B. Schlegelmilch
People Involvement
Timothy Adesanya Ibidapo
Case 26: Pan-American Highway
B Rajesh Kumar
POP Mart: How to Maximize IP Value in the Field of Art Toy?
Xiaoxia Sun, Yu Jin and Xiaoxin Huang
Millennials in Leadership: An Examination of the Practice-Immediacy Model
Kevin Bottomley and Sylvia Willie Burgess
Valuable Intersections: Why CSR Requires Mindfulness for Higher Ed Leaders
Morgan R. Clevenger
A3 Thinking
Thomas Pyzdek
Anticipate What Customers Will Do
Louis-Philippe Kerkhove
Academic Program
Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Cost and Finance
Philip Bauer
The Future
Christiane Prange
Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study
Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho and José Cabezas-Fernández
Determining Outcomes of HRM Practices
Wolfgang Becker, Bianca Brandt and Harald Eggeling
Qwest Merger with US West
B. Rajesh Kumar
Governing the Public—Management to Others
Haibo Hu
Payment Collection in International Trade
Eun Sup Lee
Case VIII: First Respond®: A Universal Mutual-Aid Emergency Platform in the Digital Economy
Xiaoming Zhu
Global Supply Chains
Bodo B. Schlegelmilch
Case 30 Amazon
B. Rajesh Kumar
Cost Break Down and Cost Structure Analysis
Karlheinz Zuerl
Making the Organization Understandable (Step VII)
Martin Pfiffner
Monument Protection and Zoning: Regulations and Public Support from an International Perspective
Wolfgang Maennig
Creating a Digital Consulting Solution for Project Management Assessments at Dr. Kuhl Unternehmensberatung: Development and Initial Demonstration of a Fully Automated Asset-Based Consulting Approach
Volker Nissen, Jochen Kuhl, Hendrik Kräft, Henry Seifert, Jakob Reiter and Jim Eidmann
Putting the Pieces Together
Sandhya Shekhar
Digital Strategy
Angel Gavieiro Besteiro
Business Banquets
Henk R. Randau and Olga Medinskaya
Strategic and Operational Marketing Plan
Ralf T. Kreutzer
Progress Data
Mario Vanhoucke
Insights from Alibaba’s Digital Transformation
Xiaodong Ma
People Analytics Industry Landscape—Has its Time Come?
Rahul Ghatak
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