Management for Professionals

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It’s Not Only About the Facts: Communication Matters: Roger Gutbrod and Christian Wiele
Pärtel-Peeter Pere on Nordic Place Branding and Talent Attraction: Florian Kaefer
Step 9: Customising the Marketing Mix: Sara Dolnicar, Bettina Grün and Friedrich Leisch
The Innovative Development Road of Wenzhou E-commerce Park: The Practice of Xingdao E-commerce Industrial Park: Chenqing Su
Conclusion: Čedomir Nestorović
The Checklist for Competitive Advantage: Ben Vinod
The Way Forward: Daniel Fasnacht
Lean Management Tools: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Conclusion: Laura Hougaz
Petroleum Supply Chain to the Mining Sector into Landlocked Zambia: Webster Nonde
Contracts: Philip Bauer
5GtoB Standardization Progress: Pengfei Sun
Sales Management Negotiations: Marc Helmold
Flexible Workflows and Compliance: A Solvable Contradiction?!: Stefan Sackmann and Kai Kittel
Quick Diagnoses: Martin Pfiffner
Realising Foresight Intelligence (FORINT): Advancing an Intelligence-Derived Foresight Framework: Bruce Garvey and Adam D. M. Svendsen
Successful Lead Management: Nothing’s Gonna Stop Us Now: Stephan Wenger
Service Design, Marketing and Automotive Aftermarket: Perspectives from a Polish Study: Monika Hajdas
Mind the Gap: Business and Cultural Aspects for Start-Up Collaboration in Japan: Robert Alizon
Case 31: Barzan Gas Project: B Rajesh Kumar
Surmounting Cross Cultural Barriers in International Projectmanagement: Peter M. Haller, Ulrich Naegele and Susan Berger
“Quo Vadis” Integrated Business Planning: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Transportation Planning/Vehicle Scheduling (TP/VS): Martin Grunow and Bryndís Stefánsdóttir
Building a Digitally Enabled Future: An Insurance Industry Case Study on Digitalization: Janina Weingarth, Julian Hagenschulte, Nikolaus Schmidt and Markus Balser
Using Customer Data and Feedback to Optimize Products and Services: Laura Braun and Sven Reinecke
LOHMAR | DIGITAL | FOR EVERYONE: Cindy Schaefer, Kristina Lemmer, Stephan Weber, Philipp Kukula and Bjoern Niehaves
SME Internationalisation and the Role of Facilitators: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Improving Engagement During Times of Change: Melissa A. Norcross and Patrick Farran
Simplicity in Dutch Initiatives on Food, Care and Money: Elisabeth Hense
Procurement Approval: Jörg Thomas Dickersbach and Michael F. Passon
An Absence of Mission Mastery: A Case Study: Brian Dive
Creative Thinking: Eva Traut-Mattausch, Rudolf Kerschreiter and Christoph Burkhardt
Marketing Insurance: George P. Moschis
Sense of Touch, Vibration, and the Future of Human Experience (HX): Diana Derval
Enterprise Risk Management and Resilience in SMEs During COVID-19 Pandemic: The Case of Italian Dealerships: Cristina Florio and Laura Brotto
Contractual Law in Projects: Philip Bauer
Success of Hybrid PPPs: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Case 33 Repligen: B. Rajesh Kumar
Warranty Costs: Albert Liao
Strategic Transformation and Operations Management at Bühler AG: A Holistic Approach: Holger Feldhege, Xue-Zhi Liu and Dominik Remling
Outlook: Bernd X. Weis
Customer Retention Management: Making the Customer a “Fan”: Christian Homburg, Heiko Schäfer and Janna Schneider
Oracle’s Hostile Takeover of PeopleSoft: B. Rajesh Kumar
Quality Tools and Techniques: Timothy Adesanya Ibidapo
Global Talent Management in French Multinationals: Vincent Sponton and Akram Al Ariss
Case 32: Australian Japan Cable: B Rajesh Kumar
Prospects of Purchasing—An Evaluation Model for Data Mining Approaches for Preventive Quality Assurance: Frank Straube, Anna Lisa Junge and Tu Anh Tran Hoang
Breaking Habits to Foster Engaged Leadership: Wiley C. Davi and Duncan H. Spelman
Strategies for Successful Brand Building and Marketing in the Key Emerging Markets: Niklas Schaffmeister
OTTs Versus Telcos: Network Neutrality and Operator Strategies: Arnulf Heuermann