Management for Professionals

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Confusing Stocks with Flows: The Carbon Credit Fallacy: Christoph E. Mandl
Multi-touch Attribution and Unified Measurement: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Augmented Reality Using ViXAssist and HoloLens 2 for Automotive Service and Maintenance: Henry Chow
The Key Issues of the Family Enterprise’s Strategy: Hermut Kormann
Dealing with Diverse Teams: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
“It’s not about the Room, it’s about the Mind-Set!”: How to Create an Integrated Newsroom with Digital Workflows and Cross Border Collaboration: Marie Elisabeth Mueller and Devadas Rajaram
Negotiation Execution—Value Add and the ZomA: Marc Helmold
From Differentiation to Integration: Theresia Olsson Neve
Internationalizing the RMB: Henk R. Randau and Olga Medinskaya
Polarized Light, Space Exploration, and the Future of Luxury: Diana Derval
Basics and Drivers of Artificial Intelligence: Ralf T. Kreutzer and Marie Sirrenberg
Leveraging Social Media for Process Innovation. A Conceptual Framework: Peter Trkman and Monika Klun
Corporate Branding and Corporate Reputation: Divided by a Shared Purpose?: Claudia Fisher-Buttinger and Christine Vallaster
SupplySupplies Chain Management and Distribution ChannelsDistribution channels: Marc Helmold
Think Ahead and Fit the Purpose: George Vekinis
Properties of VaR: Martin Auer
Andrew Hoyne on Placemaking and Place Branding in Australia: Florian Kaefer
Analysis and Design of a Digital Business Performance: Ralf T. Kreutzer
Tools for the Optimisation of Workflows: Martin Hofmann
Guide to Make in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Is Your R&D Department Focused on Growth, or Just Its Own Ego?: Guido Quelle
The Threats and Opportunities of Green China: Taco C. R. Someren and Shuhua Someren-Wang
Determining Context and Formulating Challenges: Regina Tendayi and Larry M. Starr
Improving the List Price: Louis-Philippe Kerkhove
Triage: Michael Madigan
Putting Africa in Context: Ebimo Amungo
Digitalization of Manufacturing Processes with Startup Collaboration: Arçelik Developing a Digital Twin with Simularge: Nihan Yıldırım, Deniz Tunçalp, Gizem Gökçer İstanbullu, Yiğit Konuşkan, Mehmet İnan, Oğuz Yasin, Büryan Apaçoğlu-Turan, Erhan Turan, Ömer Faruk Özer and Vügar Kerimoğlu
Digital Process Development and Manufacturing of Biopharmaceuticals: Is It a Revolution?: Moritz Stosch
CSR in Operations Management: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Price Policy: The Price Is Right: Christian Homburg, Heiko Schäfer and Janna Schneider
Contemporary Corporate Environment: N. K. Singh
Governance of Gender Diversity Case: Beatrix Dart
China’s Infrastructure: An Overview: Henk R. Randau and Olga Medinskaya
Marks & Spencer: A Global Expansion to Acquire Lost Momentum?: Umair Ahmed
How to Promote Blood Donation? The Case of the Blood Donor Association of Cantabria (Spain): M. Mar. García- De los Salmones and Andrea Pérez
Entrepreneurship: What It Really Is, and Why It Must Be Integrated into Management of the Firm: Annika Steiber and Sverker Alänge
Policy Deployment and Hoshin Kanri Strategy (方針管理): Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Performance and Development Review: Anthony L. Barth and Wiaan Beer
Tactics and the Three Elements of Strategy: Xiu-bao Yu
Searching for Innovation Opportunities: Idea Generation and Technology Development: Stefano Biazzo and Roberto Filippini
Business Model Innovation: Some Key Success Factors at Bosch: Volkmar Denner
Planning: Moshe Kress
Digital Content Contribution and Consumption in Live Streaming: Xuejing Ma
Demography-Oriented Recruitment: Hermann Troger
This Is how Lead Community Fundraising Works: The Campaign: Linda Mareen Neugebauer and Irene Zanko
Case: UBS—Acquisition of Commerzbank AG as a Possible Growth Strategy: Fahrudin Abazi, Philipp Deisler and Michael Eisenlauer
Adapting the Customer Value Proposition: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Further Requirements for Integrated Planning Systems: Lukas Rieder and Raef Lawson
Why the Future Belongs to Narratively Competent Organizations: Christine Erlach and Michael Müller
Project-Story-Book: Reiner Hutwelker