Management for Professionals

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Consulting: The Agents of Change: Rupert A. Brandmeier and Florian Rupp
Co-creation and Organizational Development: Georg Michalik
The Most Important Information: Linda Mareen Neugebauer and Irene Zanko
Outlook: Full Revenue Management (FRM)Full revenue management (FRM): Marc Helmold
A Look Ahead to the Future: Stefan Heissner
Offshoring Leaders, Laggards and Hopefuls: Bharat Vagadia
Diagnosing and Designing the Control Functions (Step V): Martin Pfiffner
Intervening in Organizational Trauma: A Tale of Three Organizations: Shana Hormann and Pat Vivian
Failure in Coaching: Between Professional Craft and the Art of Creating a Relationship: Thomas Bachmann
Metrics, Measurement, Scorecards and Power of Visual Intelligence: Rahul Ghatak
Change Management for Lawyers: What Legal Management Can Learn from Business Management: Arne Byberg
Project Planning, Control and Quality Assurance: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Jeannette Hanna on Creating Authentic Place Brands: Florian Kaefer
Conclusion: Federico Rajola
Case 15: Panama Canal Expansion: B Rajesh Kumar
Ways to Improve Tactical S&OP: Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Organizational Design for Global Marketing Strategy: Bodo B. Schlegelmilch
Halal Advertising on Facebook: A Case Study of Health and Beauty Products in Malaysia: Azmin Azliza Aziz, Nurliana Md Rahin and Norhazwani Mohamed Asri
Classification of Born-Global Firms: The Case of Japanese High-Tech Startups: Saki Otomo, Shuichi Ishida and Mariko Yang-Yoshihara
Product Viability: Timo Wagenblatt
Issues in Social Cost Analysis: Douglas Walker
Product Innovation and Business Models: Stefano Biazzo and Roberto Filippini
Navigating Patents in an Open Hardware Environment: Dana Beldiman and Fabian Fluechter
Designing Process Modeling Tools to Facilitate Semantic Standardization: Increasing the Speed of Innovation in a Digital World: Jörg Becker
Get Started!: Dominik Maximini
Problem Solving Tools: Thomas Pyzdek
Case 23 Vertex Pharmaceuticals: B. Rajesh Kumar
Blackblot PMTK Methodology™ Roles: Gabriel Steinhardt
From a Business for a Family to a Family Business: Laura Hougaz
Personnel and Abilities: Martin Kaschny and Matthias Nolden
Delhivery: Leveraging the Platform: R. Srinivasan
Market Research: Marc Helmold
Summary and Conclusions: Gilbert W. Fairholm
Sustainability: Aristide Aartsengel and Selahattin Kurtoglu
Being Agile in Research: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Digintelligent New Organization: Wenya Yang
“Disruptive Story-Work” as an Intervention for Organizational Transformation: Yannis Angelis
Conclusion and Final Remarks: Armin Trost
Account-Based Marketing: Much More Than a New Automation Trend: Torsten Herrmann
Ethical Best Practice Applying AI in a Socially Sensible Manner: Stefan H. Vieweg
Conclusion: Coping When You’re Poorly Managed; and Why Management Jobs Are Still Worth the Bother: Tony McNulty and Robin Marks
The Importance of Social Capital in the VUCA Environment: Werner Krings
The World of Brands: Pierre Mora
Working with Metaphors: Building Parallel Worlds: Karin Thier
And What’s Next?: Linda Mareen Neugebauer and Irene Zanko
Henn & Co.: Politics in the Henhouse: Mathew Tsamenyi and Nana Yaa A. Gyamfi
User Open Innovation-Based Business Model Developing Circle: JinHyo Joseph Yun
The Education System: The Big Picture: Henk R. Randau and Olga Medinskaya
SCRM in the Aviation Industry: “Risk Management Strategies to Resilience ReTake-off”: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Preliminary Evidence on Economic Threats and Green Consumption: Xuehua Wang