Management for Professionals

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The Case for Algorithmic Marketing: Louis-Philippe Kerkhove
From Plants to Network: Digitalization as an Enabler for Global Manufacturing: Christoph Benninghaus
Program Management: Stefano Tonchia
User Open Innovation-Based Business Model Developing Circle: JinHyo Joseph Yun
Managerial Counterattack: Traditional and Novel Anticounterfeiting Strategies: Peggy Chaudhry and Alan Zimmerman
Commitment and Identification with Projects: Rafaela Kraus and Ralph Woschée
Working with Metaphors: Building Parallel Worlds: Karin Thier
And What’s Next?: Linda Mareen Neugebauer and Irene Zanko
Henn & Co.: Politics in the Henhouse: Mathew Tsamenyi and Nana Yaa A. Gyamfi
SCRM in the Aviation Industry: “Risk Management Strategies to Resilience ReTake-off”: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Pricing Process Part 3: Structure (3b: Price Models): Frank Frohmann
Listings and M&As of Chinese Real Estate Enterprises: Qingjun Jin
Listings and M&As of Chinese Real Estate Enterprises: Qingjun Jin
Preliminary Evidence on Economic Threats and Green Consumption: Xuehua Wang
Leveraging Lean to Tackle Uncertainty: Ganesh Mahadevan and Kalyana C. Chejarla
The CMOs Challenge: Ralf E. Strauss and Jonathan Becher
Performance Management Excellence Through Change: Marc Helmold
e-Procurement: Ulrich Weigel and Marco Ruecker
Resources and Parameters of Resources: Isak Bukhman
The Education System: The Big Picture: Henk R. Randau and Olga Medinskaya
The Importance of Social Capital in the VUCA Environment: Werner Krings
Conclusion: The End Game: Sanford L. Moskowitz and Chris Erickson
The World of Brands: Pierre Mora
Business Intelligence: Livio Moretti
Business Architecture for Change Program Design and Planning: Adrian P. Apthorp
Industry Expertise in the Digital Media Industry: Specialization vs. Disruption of Online Business Models: Clemens Trautmann
Cultivating Excellence: Albert Ferdinand Aalders
Pillar 5: Culture: Brian Dive
On the Horizon: Asia Pacific Futures: Luke Laan and Janson Yap
Distribution: Understanding Customer-Facing Logistics in Africa: Emmanuel T. Kodzi
Monument Protection and Zoning: Regulations and Public Support from an International Perspective: Wolfgang Maennig
Exploiting Findings from Game Theory to Succeed in a Competitive Environment: Claude Diderich
Organizational Models for Information Gathering: Klaus Solberg Söilen
CONTROL: Reiner Hutwelker
Organizations Speak Through Their Data: Sandhya Shekhar
Economic and Legal Aspects of Cloud Computing: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Two Critical OpLog Functions: Moshe Kress
Suppliers and Competitors: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Playing to Win: Enhancing Resilience in SMEs with Gamification: Ilka Heinze
Role of Blockchain Technology Adoption between Sustainability Related Supply Chain Risks and Triple Bottom Line Performance: Muhammad Junaid, Sajid Nazir and Mahmood Ali
Start the Game: Increasing User Experience of Enterprise Systems Following a Gamification Mechanism: Maik Schacht and Silvia Schacht
Swiss Re Corporate Solutions: Transforming a Traditional CRM System into a Customer Engagement Management (CEM) Solution: Tobias Mäder
Innovation Partnerships: Thomas Ehrlich
Stage 6: Qualification Management qualification management: Frederic Fredersdorf and Beate Glasmacher
Transformation of Brand Planning to Embrace Future Uncertainties: A Pharmaceutical Company’s Voyage: Brendan O’Brien
Starting With Science: Dominik Maximini
What’s the Point of It All? Cross-Generational Meaningful Purpose: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Added Value of Employee Financial Participation: Erik Poutsma and Eric Kaarsemaker
Taxation of MNC: Gio Wiederhold
Overview: Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck