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Management for Professionals

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Guide to Customer Service in Supply Chain Management
Colin Scott, Henriette Lundgren and Paul Thompson
Enterprise Search and Retrieval (ESR): The Binding Factor
Anja Lans
A Look Ahead to the Future
Stefan Heissner
Classification of Born-Global Firms: The Case of Japanese High-Tech Startups
Saki Otomo, Shuichi Ishida and Mariko Yang-Yoshihara
Halal Advertising on Facebook: A Case Study of Health and Beauty Products in Malaysia
Azmin Azliza Aziz, Nurliana Md Rahin and Norhazwani Mohamed Asri
Navigating Patents in an Open Hardware Environment
Dana Beldiman and Fabian Fluechter
Issues in Social Cost Analysis
Douglas Walker
Conclusion and Final Remarks
Armin Trost
Case 15: Panama Canal Expansion
B Rajesh Kumar
Jeannette Hanna on Creating Authentic Place Brands
Florian Kaefer
Conclusion
Federico Rajola
Case 23 Vertex Pharmaceuticals
B. Rajesh Kumar
Problem Solving Tools
Thomas Pyzdek
Product Innovation and Business Models
Stefano Biazzo and Roberto Filippini
Blackblot PMTK Methodology™ Roles
Gabriel Steinhardt
Project Planning, Control and Quality Assurance
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Ways to Improve Tactical S&OP
Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Get Started!
Dominik Maximini
Market Research
Marc Helmold
Summary and Conclusions
Gilbert W. Fairholm
Account-Based Marketing: Much More Than a New Automation Trend
Torsten Herrmann
Digintelligent New Organization
Wenya Yang
“Disruptive Story-Work” as an Intervention for Organizational Transformation
Yannis Angelis
Sustainability
Aristide Aartsengel and Selahattin Kurtoglu
Organizational Design for Global Marketing Strategy
Bodo B. Schlegelmilch
Conclusion: Coping When You’re Poorly Managed; and Why Management Jobs Are Still Worth the Bother
Tony McNulty and Robin Marks
Ethical Best Practice Applying AI in a Socially Sensible Manner
Stefan H. Vieweg
Designing Process Modeling Tools to Facilitate Semantic Standardization: Increasing the Speed of Innovation in a Digital World
Jörg Becker
Product Viability
Timo Wagenblatt
Being Agile in Research
Orestis Georgiou, Mykola Maksymenko and Stephen Russo
From a Business for a Family to a Family Business
Laura Hougaz
Personnel and Abilities
Martin Kaschny and Matthias Nolden
Delhivery: Leveraging the Platform
R. Srinivasan
From Plants to Network: Digitalization as an Enabler for Global Manufacturing
Christoph Benninghaus
Program Management
Stefano Tonchia
Leveraging Lean to Tackle Uncertainty
Ganesh Mahadevan and Kalyana C. Chejarla
The CMOs Challenge
Ralf E. Strauss and Jonathan Becher
Performance Management Excellence Through Change
Marc Helmold
Pricing Process Part 3: Structure (3b: Price Models)
Frank Frohmann
Preliminary Evidence on Economic Threats and Green Consumption
Xuehua Wang
e-Procurement
Ulrich Weigel and Marco Ruecker
Conclusion: The End Game
Sanford L. Moskowitz and Chris Erickson
The Education System: The Big Picture
Henk R. Randau and Olga Medinskaya
The Importance of Social Capital in the VUCA Environment
Werner Krings
Listings and M&As of Chinese Real Estate Enterprises
Qingjun Jin
Listings and M&As of Chinese Real Estate Enterprises
Qingjun Jin
Dispute Strategies to Protect Business Secrets
Antonio Di Bernardo and Mattia Dalla Costa
The Case for Algorithmic Marketing
Louis-Philippe Kerkhove
And What’s Next?
Linda Mareen Neugebauer and Irene Zanko
Henn & Co.: Politics in the Henhouse
Mathew Tsamenyi and Nana Yaa A. Gyamfi
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