Management for Professionals

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Company Excellence: Angel Gavieiro Besteiro
A Look Ahead to the Future: Stefan Heissner
Delhivery: Leveraging the Platform: R. Srinivasan
Personnel and Abilities: Martin Kaschny and Matthias Nolden
Navigating Patents in an Open Hardware Environment: Dana Beldiman and Fabian Fluechter
“Disruptive Story-Work” as an Intervention for Organizational Transformation: Yannis Angelis
Digintelligent New Organization: Wenya Yang
Product Innovation and Business Models: Stefano Biazzo and Roberto Filippini
Ways to Improve Tactical S&OP: Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Market Research: Marc Helmold
Summary and Conclusions: Gilbert W. Fairholm
Issues in Social Cost Analysis: Douglas Walker
Organizational Design for Global Marketing Strategy: Bodo B. Schlegelmilch
Classification of Born-Global Firms: The Case of Japanese High-Tech Startups: Saki Otomo, Shuichi Ishida and Mariko Yang-Yoshihara
Halal Advertising on Facebook: A Case Study of Health and Beauty Products in Malaysia: Azmin Azliza Aziz, Nurliana Md Rahin and Norhazwani Mohamed Asri
Sustainability: Aristide Aartsengel and Selahattin Kurtoglu
Conclusion and Final Remarks: Armin Trost
Problem Solving Tools: Thomas Pyzdek
Case 23 Vertex Pharmaceuticals: B. Rajesh Kumar
Account-Based Marketing: Much More Than a New Automation Trend: Torsten Herrmann
Product Viability: Timo Wagenblatt
Conclusion: Coping When You’re Poorly Managed; and Why Management Jobs Are Still Worth the Bother: Tony McNulty and Robin Marks
Ethical Best Practice Applying AI in a Socially Sensible Manner: Stefan H. Vieweg
Project Planning, Control and Quality Assurance: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
From a Business for a Family to a Family Business: Laura Hougaz
Being Agile in Research: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Get Started!: Dominik Maximini
Designing Process Modeling Tools to Facilitate Semantic Standardization: Increasing the Speed of Innovation in a Digital World: Jörg Becker
Jeannette Hanna on Creating Authentic Place Brands: Florian Kaefer
Conclusion: Federico Rajola
Case 15: Panama Canal Expansion: B Rajesh Kumar
Blackblot PMTK Methodology™ Roles: Gabriel Steinhardt
Business Architecture for Change Program Design and Planning: Adrian P. Apthorp
Business Intelligence: Livio Moretti
Pricing Process Part 3: Structure (3b: Price Models): Frank Frohmann
e-Procurement: Ulrich Weigel and Marco Ruecker
The CMOs Challenge: Ralf E. Strauss and Jonathan Becher
Leveraging Lean to Tackle Uncertainty: Ganesh Mahadevan and Kalyana C. Chejarla
Performance Management Excellence Through Change: Marc Helmold
The Case for Algorithmic Marketing: Louis-Philippe Kerkhove
Dispute Strategies to Protect Business Secrets: Antonio Di Bernardo and Mattia Dalla Costa
Henn & Co.: Politics in the Henhouse: Mathew Tsamenyi and Nana Yaa A. Gyamfi
Working with Metaphors: Building Parallel Worlds: Karin Thier
And What’s Next?: Linda Mareen Neugebauer and Irene Zanko
User Open Innovation-Based Business Model Developing Circle: JinHyo Joseph Yun
SCRM in the Aviation Industry: “Risk Management Strategies to Resilience ReTake-off”: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Program Management: Stefano Tonchia
From Plants to Network: Digitalization as an Enabler for Global Manufacturing: Christoph Benninghaus
Managerial Counterattack: Traditional and Novel Anticounterfeiting Strategies: Peggy Chaudhry and Alan Zimmerman
Commitment and Identification with Projects: Rafaela Kraus and Ralph Woschée