Management for Professionals

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Master Planning - Supply Network Planning: Hartmut Stadtler
Airline Perspective: Juliette Kettler and Judith L. Walls
Planning, Forecasting and Monitoring Growth: Ralph Krüger and Andreas Stumpf
Demography, Digital Natives, and Individual Entrepreneurship: Employees Become a Strategic Competitive Factor: Nils Urbach and Frederik Ahlemann
Leadership in the Midst of Transition: Reflections on Self-Reliance, Responsibility and Spirituality: Arnold Smit
Understanding the Chinese Culture: Tracy Dathe, Volker Müller and Marc Helmold
The Challenge of Statutory Regulations: Stephan Kasulke and Jasmin Bensch
A Snapshot on Mass Media: Henk R. Randau and Olga Medinskaya
Learning Histories: Learning from Multiple Perspectives: Karin Thier
Melawear: Inspired by Cradle to Cradle: Henning Siedentopp
Implementation: Martin Auer
Opportunity: Pull Instead of Push: Thomas Frisendal
Ed Burghard on Economic Development and Brand America: Florian Kaefer
Pre-show Planning: Klaus Solberg Søilen
Introducing Green Electricity as the Default Option: Sylviane Chassot, Rolf Wüstenhagen, Nicole Fahr and Peter Graf
Legally Protecting Personal Brand Equity: Talaya Waller
Performance Management in Sales: Marc Helmold
Return and Risk: Shuai Chen
Training: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Data Mining Techniques: Federico Rajola
Beyond Neuromarketing: How Neuroscience Is Penetrating New Areas of Business: Nadine Galandi, Benny B. Briesemeister, Thomas Kant and Damaris Hagen
Project Organization: Philip Bauer
Environmental: Anurag K. Agarwal
The Positive Candidate Experience: Armin Trost
The Tool Dimension of TBM: Uwe G. Seebacher
Strategy in a World Where ‘Change has Changed’: Luke Laan and Janson Yap
Methods and Tools for Everyday Purchasing: Ulrich Weigel and Marco Ruecker
Team Development and Management: Aristide Aartsengel and Selahattin Kurtoglu
The Value of Contracts in a Long-Term Context—An Example Based on the Lateran Treaty and the Concordat of 1984: Luigi D’Ottavi
Stage 3: Competence Management competence management: Stefan Leinweber
Case VI: Changing with the Times: AutoNavi’s Autonomous Development: Xiaoming Zhu
Leading Higher Purpose: Sharda S. Nandram
What and How to Monetize Forecasts and Plans: Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
What We Can Learn from Corporate Governance: Michael Knapp
Strategic Innovations Create a New World Order: Taco C. R. Someren and Shuhua Someren-Wang
The Strategic Importance of Knowledge Transfer in VOs: Sandhya Shekhar
A Good Product Isn’t Enough: You Need a Growth Process: Guido Quelle
Shifting the Burden: When Organizations Become Addicted: Christoph E. Mandl
Conclusion: Manuel C. Solbach
Tales from the Front: Wayne Mullen
Dare to Be Latter: Xinwei Cao
Fintech: Vijay Kumar
Gambling, Crime, Binge Drinking, Drug Use, and Hiring Prostitutes: Douglas Walker
Marketing Information Systems in the Automotive Aftersales Market: Zoran Nikolic
Key Performance Indicators (KPIs): Run Legal with Business Metrics: Will the Legal of the Future Measure Everything It Does?: Christine Pauleau, Christophe Collard and Christophe Roquilly
Exposing a Fata Morgana: The Jungle Excursion: Matthias Kolbusa
Industry 4.0 and Artificial Intelligence (AI) in Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Embedding EAM into strategic planning: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Frank Radeke
“Smart Brain” Installation for a Follow-Up System for Patients: Jia Ke
Case 5: International Space Station: B Rajesh Kumar