Management for Professionals

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Team Development and Management: Aristide Aartsengel and Selahattin Kurtoglu
Project Organization: Philip Bauer
Understanding the Chinese Culture: Tracy Dathe, Volker Müller and Marc Helmold
The Positive Candidate Experience: Armin Trost
The Tool Dimension of TBM: Uwe G. Seebacher
Environmental: Anurag K. Agarwal
Beyond Neuromarketing: How Neuroscience Is Penetrating New Areas of Business: Nadine Galandi, Benny B. Briesemeister, Thomas Kant and Damaris Hagen
Data Mining Techniques: Federico Rajola
Learning Histories: Learning from Multiple Perspectives: Karin Thier
Melawear: Inspired by Cradle to Cradle: Henning Siedentopp
Implementation: Martin Auer
Stage 3: Competence Management competence management: Stefan Leinweber
Leadership in the Midst of Transition: Reflections on Self-Reliance, Responsibility and Spirituality: Arnold Smit
Planning, Forecasting and Monitoring Growth: Ralph Krüger and Andreas Stumpf
Demography, Digital Natives, and Individual Entrepreneurship: Employees Become a Strategic Competitive Factor: Nils Urbach and Frederik Ahlemann
Airline Perspective: Juliette Kettler and Judith L. Walls
Introducing Green Electricity as the Default Option: Sylviane Chassot, Rolf Wüstenhagen, Nicole Fahr and Peter Graf
Legally Protecting Personal Brand Equity: Talaya Waller
Pre-show Planning: Klaus Solberg Søilen
The Challenge of Statutory Regulations: Stephan Kasulke and Jasmin Bensch
A Snapshot on Mass Media: Henk R. Randau and Olga Medinskaya
Ed Burghard on Economic Development and Brand America: Florian Kaefer
Opportunity: Pull Instead of Push: Thomas Frisendal
What and How to Monetize Forecasts and Plans: Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Leading Higher Purpose: Sharda S. Nandram
Case VI: Changing with the Times: AutoNavi’s Autonomous Development: Xiaoming Zhu
Marketing Information Systems in the Automotive Aftersales Market: Zoran Nikolic
What We Can Learn from Corporate Governance: Michael Knapp
Ethics and Sport Entrepreneurship: Vanessa Ratten
Comprehensive Business Process Management at Siemens: Implementing Business Process Excellence: Bartosz Woliński and Saimir Bala
Sustainable Finance––Integrating Sustainability into Corporate Banking: Laura Maida
The Strategic Importance of Knowledge Transfer in VOs: Sandhya Shekhar
A Good Product Isn’t Enough: You Need a Growth Process: Guido Quelle
Getting Ready for Announcement: Kickoff Planning: Joseph Joy
Consolidate Gains and Initiate Further Change: Dominik Maximini
The New Mechanics of Success: Win-Win Cycles and Client Value Generation: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Fintech: Vijay Kumar
Planning and Controlling: The Middle Ground Between “Flying Blind” and “Graveyards of Numbers”: Christian Homburg, Heiko Schäfer and Janna Schneider
Case 5: International Space Station: B Rajesh Kumar
“Smart Brain” Installation for a Follow-Up System for Patients: Jia Ke
How to Get a 360° Customer View: Steffen Deufel
The Strategic Lens: Timeless Paths to Endurance: Eric Viardot
Citicorp–Travelers Group Merger: B. Rajesh Kumar
Profit Distribution Policy in Family Enterprises: Hermut Kormann
Personal Development: Gilad Issar and Liat Ramati Navon
Focusing on Core Competencies and Divestment: Marc Wilczek
Theory and Proposition Development for Repeating Rituals and Willingness to Use the Product: Xuehua Wang
Key Performance Indicators (KPIs): Run Legal with Business Metrics: Will the Legal of the Future Measure Everything It Does?: Christine Pauleau, Christophe Collard and Christophe Roquilly
Opportunity: NoSQL and Big Data: Thomas Frisendal
Conclusions: Gunther Friedl and Horst J. Kayser