Planning, Forecasting and Monitoring Growth

Ralph Krüger and Andreas Stumpf
Additional contact information
Ralph Krüger: AMC GmbH & Co.KG
Andreas Stumpf: AMC GmbH & Co.KG

Chapter Chapter 6 in Brand Growth Barriers, 2013, pp 109-118 from Springer

Abstract: Abstract To complete the process of comprehensive growth-oriented brand management, this chapter deals with the unanswered questions addressed in Chap. 3 – how to develop your marketing and sales plan, calculate your return on marketing investment and monitor success. It also presents checklists and questions for successful use of the BGB model.

Keywords: Market Share; Purchase Intention; Require Investment; Purchase Probability; Category Demand (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-37108-0_6

Ordering information: This item can be ordered from
http://www.springer.com/9783642371080

DOI: 10.1007/978-3-642-37108-0_6

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().