Brand Growth Barriers

Ralph Krüger and Andreas Stumpf ()
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Ralph Krüger: AMC GmbH & Co.KG
Andreas Stumpf: AMC GmbH & Co.KG

in Management for Professionals from Springer

Date: 2013
Edition: 2013
ISBN: 978-3-642-37108-0
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Chapters in this book:

Ch Chapter 1 The Wonderful World of Growing Brands

Ralph Krüger and Andreas Stumpf

Ch Chapter 2 Requirements of Growth-Oriented Brand Management

Ralph Krüger and Andreas Stumpf

Ch Chapter 3 Identifying Growth Barriers

Ralph Krüger and Andreas Stumpf

Ch Chapter 4 Understanding Growth Barriers

Ralph Krüger and Andreas Stumpf

Ch Chapter 5 Overcoming Growth Barriers

Ralph Krüger and Andreas Stumpf

Ch Chapter 6 Planning, Forecasting and Monitoring Growth

Ralph Krüger and Andreas Stumpf

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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-642-37108-0

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DOI: 10.1007/978-3-642-37108-0

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