Dare to Be Latter

Xinwei Cao ()
Additional contact information
Xinwei Cao: Jiangnan University

Chapter Chapter 10 in Strategic Management and Organizational Development, 2025, pp 111-120 from Springer

Abstract: Abstract This chapter introduces Duan Yongping’s business strategy of “dare to be latter,” which focuses on segmenting the market, avoiding high-risk fields, and ultimately occupying a leading position in mature markets. Duan Yongping successfully launched brands like Vivo and OPPO, achieving significant success in multiple fields. The core strategy is to avoid early investment in immature markets and instead enter when the timing is right, thus reducing trial-and-error costs and leveraging the advantages of being a latecomer to gain market share.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-95-0545-6_10

Ordering information: This item can be ordered from
http://www.springer.com/9789819505456

DOI: 10.1007/978-981-95-0545-6_10

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().