Management for Professionals

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Marketing 3.0: From Products to Customers to the Human Spirit: Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
PricingPricing in the Healthcare Sector: Marc Helmold
Sustainable Fashion: From Production to Alternative Consumption: Samira Iran
Complaint Processing: Bernd Stauss and Wolfgang Seidel
Sustainability and Lean Management: Marc Helmold
Debating: Radu Atanasiu
The Leverage Game: From Offshore to Onshore: Dave Chiou, Joe Zhou and Megan Walters
Digitalization Partnership: How GKN Established a Digital Platform with 3YD to Realize the Disruptive Potential of Metal Additive Manufacturing: Klaus Wildhirt, Claudius Seidel, Udo Bub, Markus Josten and Stephan Kühr
The Leverage Game: From Offshore to Onshore: Dave Chiou, Joe Zhou and Megan Walters
Gustavo Koniszczer on Country Branding in Latin America: Florian Kaefer
Epilogue: Christos Voudouris
Supply Chain and Win–Win Relationship with the Suppliers: Gilad Issar and Liat Ramati Navon
Lin Qingxuan: The Way to Survive in the Dark: Juan Tang, Jingxian Liu, Yanxi Chen and Rui Xu
Case 9: Beijing Daxing International Airport: B Rajesh Kumar
Passing Audits and Annual Examinations: Henk R. Randau and Olga Medinskaya
Case 18 Medpace Holdings: B. Rajesh Kumar
The Fourth Ingredient: Develop the People: Tony McNulty and Robin Marks
Best Practices for Successful Deployment of User Experience Design: Kostanija Petrovic
JD Strategic Cross-Border Expansion–Offering Retail as Strategy Solutions Abroad: Dragana Ostic and Bojan Obrenovic
Aircraft Accident Investigations: Roland Müller and Christopher Drax
Vocational Education Training (VET) for Electrical-Driven Cars: Development of a Training Concept for the Aftersales Market (Project DIAKOM-E): Ralph Dreher, Jens Jüngst and Fynn Komp
5G+ Smart Mining: Pengfei Sun
An Outline for an Interrogative/Prompt Library to Help Improve Output Quality from Generative-AI Datasets: Bruce Garvey and Adam D. M. Svendsen
Sectors and Their Champions: Ebimo Amungo
Defense: The Search for Time and Space: Uwe Wolff
Buprenorphine Integrated Care Delivery Project: Genesis of the Howard University Urban Health Initiative: Chile Ahaghotu
The Future for Sport Entrepreneurship: Vanessa Ratten
Quality Management on the Supply Side: Marc Helmold
Impact, Perception and Challenges Due to Halal Certification: The Case of Zulaikha Shop: Ahmad Rafiki
SAP and the Internet of Things: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Culture in Sales: The Power of Unwritten Laws: Christian Homburg, Heiko Schäfer and Janna Schneider
Leveraging System Dynamics for Strategic Learning: Martha A. Gephart and Victoria J. Marsick
Innovation: Zheng Qin, Yan Li and Yinzhou Yang
Human Capital: Richard Thomas Watson and Saji K. Mathew
Strategy, Management Control and Organizational Design: Empirical Illustrations from SCA Packaging: Katarzyna Cieslak
The ‘Tool’ of Renewal: Utilising Resources to Achieve Renewal: Junsong Tian and Jacky Jianrong Chen
Economic Order Quantity and Safety Stock: Jörg Thomas Dickersbach and Michael F. Passon
The Next Level: Understanding Effective Board Development: Mary Hiland
Virtual Management and Cyber Tools: Marc Helmold
Business Transformation and Project Management: Marc Helmold
Sys HRM Decision-Making and Problem-Solving: Regina Tendayi and Larry M. Starr
Pilot Projects Conducted Within IMPRESS: C.-Andreas Dalluege and Hans-Dieter Schinner
Transfer Stories: Retrieving Hidden Knowledge: Christine Erlach and Michael Müller
Conclusions and Rules Drawn from Part II: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Chinese Strategies and Tactical Ways: Patrick Kim Cheng Low
Evaluation of Strategy Based on the Three Elements: Xiu-bao Yu
Harmonious Relationship-Management Based on Human Relationships: Haibo Hu
Team Sports Brand Management: Guillaume Bodet and Benoit Séguin
From Value Chain to Value Network: Reinventing the Enterprise in the Light of Technology Forces: Tarmo Ploom
Transformation of the Organization: Georg Michalik