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Management for Professionals

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Customer Participation and Commodity Marketing
Frank Jacob and Thomas Aichner
Ethics in Projects
Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Hjörtur Smárason on Place Branding, Future Cities, and Brand Africa
Florian Kaefer
Organizational Challenges and Phases of Implementation and Optimization
Roland Müller and Christopher Drax
Engineering the Intangible: Strategic Success Factors in the Luxury Watch Industry
Georges A. Kern
Professional Social Media and Innovation: How You Start Leveraging on Your Innovation through Strategic Content Creation on LinkedIn
Ilkay Özkisaoglu
Zomato™ Gold: Platform Overreach
R. Srinivasan
Hero’s Journey: Imbuing Projects and Processes with Life
Christine Erlach and Michael Müller
Tandem Mode of Strategic Problem-Solving
George Tovstiga
Optimizing Procurement Portfolios and Supplier Management
Peter Schnitzenbaumer and Thomas Wind
The Social Costs of Gambling
Douglas Walker
Meaningful Marketing Content for Automotive Customer: A Process Guide for Modular, Buyer Persona Centric, and Channel Optimized Content Creation
Anup Shukla, Alexander Schwertlein and Uli Schneider
Principles of Strategy: Advanced
Jeremy David Curuksu
The Contribution of Measurement in a Cross-Device, Data-Driven, Real-Time Marketing World
Niko Marcel Waesche, Tilman Rotberg and Florian Renz
The Hybrid Cloud
Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Five Topics for Which Industry Needs Innovation Managers
Chris C. Gernreich, Christian Ahlfeld and Sebastian Knop
Theory of Constraint (TOC)
Gilad Issar and Liat Ramati Navon
Policy Resistance: Rebound Effect and Other Fixes that Fail
Christoph E. Mandl
Sustaining Lean
Ganesh Mahadevan and Kalyana C. Chejarla
15 Best Practices for SM in China
Marc Helmold and Brian Terry
Moses: Digital Intelligence Empowers More Than 10,000 Express Outlets to Solve the Last 100 M Delivery Problem
Shuai Gao, Junfeng Lu, Bin Chen and Shaoqing Zheng
Short Survey of Coach Training and Coaching Companies
Arun Kohli
Project Cost Management and Finance
Stefano Tonchia
Diffusion of Innovations: The Much Sought After Tipping Point
Christoph E. Mandl
Providing Finance to Access African Markets: New Business Approaches in the Solar Energy Industry
Markus Schwaninger and Doreen Kanetey-Essel
Successful Implementation
Alexander Tsigkas
Higher Education Specific HRHR Issues
Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
KM in the Development Sector
Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Russia: A Power Beyond Raw Materials
Niklas Schaffmeister
Final Remarks
Daniel Huber, Heiner Kaufmann and Martin Steinmann
PM in Human Resources
Marc Helmold and Warda Samara
Quality Management on the Demand Side
Marc Helmold
Lean Management in Healthcare Sector
Marc Helmold
How to Enable Change with SAP IBP Technology
Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Chinese Migrants: The Hukou System
Henk R. Randau and Olga Medinskaya
Successful Navigation Through Digital Transformation Using an Innovation Radar
Jan Heinemann, Oliver Platzen and Carolina Schiefer
The Benefit of Leadership’s Improved Thinking and Decision-Making that Overcame the Desire of Some to Focus Exclusively on the Existing Business
Vincent P. Barabba
Lean Production Tools
Marc Helmold
New Premium Framework
Claudio Franzetti
Fields of Application of Artificial Intelligence—Retail, Service and Maintenance Sector
Ralf T. Kreutzer and Marie Sirrenberg
Surplus and Obsolescence Planning
Jörg Thomas Dickersbach and Michael F. Passon
Harnessing the Potential of Digital Post-Millennials
Alan Okros
Was the Boycott of McDonald’s Malaysia Religiously Motivated?
Ezlika M. Ghazali, Dilip S. Mutum, Meenatharisni Sundramohana and Priscila Valdivieso
Bell South Merger with AT&T
B. Rajesh Kumar
Consumer Initiation into Luxury
Wided Batat
Bonus: Data Definition Template
Lars Michael Bollweg
Failure in Intercultural Cooperation
Sebastian Kunert and Jonas Schumacher
We Become What We Talk About: How Experimenting with Dialogue Can Change an Organization’s Culture
Jeffer London, John B. McGuire and Filipa Santos
The Research Rigor
Sandhya Shekhar
Blockchain Supply Chain Management and Supply Chain Sustainability
Muhammad Rahies Khan, Mustafa Rehman Khan and Kesavan Nallaluthan
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