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Management for Professionals

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Mattel’s Second Attempt to Crack the Chinese Market: Will China Embrace the American Barbie Doll This Time?
Britt Kühne
Reverse Logistics and Supply Management Logistics
Marc Helmold and Brian Terry
Case Study: Narrative Knowledge Transfer with Leaving Experts
Christine Erlach and Michael Müller
Cost-Effective and Eco-Friendly Fire Investigation Training Using Photorealistic Interactive Room Scale Virtual Reality
Bradley Friend Woodward
Sales Channels and Sales Partners
Marc Helmold
Organizational Capital
Richard Thomas Watson
The Future of Work
Lyle Yorks, Amy Lui Abel and Denise Rotatori
Escalation: The Strength of Fear
Christoph E. Mandl
What Germany’s Amended Tenancy Laws Do and What They Don’t
Michael Schick
Acquisitions by Royal Dutch Shell
B. Rajesh Kumar
Agile Design and Implementation of Digital Offerings: Holistically Realizing Customer Goals, Business Requirements, and Technical Implementation
Glenn Oberholzer and Sandro Ruberti
Main Benefits and Organizational Impacts of CRM Within the Bank
Federico Rajola
Team Work and its Development
Gilad Issar and Liat Ramati Navon
This Works in Lead Community Fundraising: More Than 20 International Examples
Linda Mareen Neugebauer and Irene Zanko
What’s the Big Idea? The Crossroads Between Investment and IP
David Durand and Cédrick Mulcair
To Whom Should Digitalization Be Empowered?
Xiaodong Ma
Software Contradictions
Isak Bukhman
Managed Services: A Case of Business Process Transformation?
Chitra Sharma
New Service with Digintelligence
Dongying Hong
Industrial Smart Services Facilitated by the Heidelberg Cloud
Tom Oelsner
Technical Due Diligence
Sebastian Reich
PM in NGO and NPO
Marc Helmold and Warda Samara
Wandering Through the Pleasure Garden: The Jungle Expedition
Matthias Kolbusa
Ancillary to Product Management
Gabriel Steinhardt
Fast Fish Eat Slow Fish: Business Transformation at Autogrill
Stijn Viaene and Joachim Bergh
DADTCO: Breaking the Commodity Oligopoly
Mathew Tsamenyi and Nana Yaa A. Gyamfi
Radical Versus Routine Innovation
Roman Boutellier and Mareike Heinzen
Overview of Part II
Douglas Walker
Professional Executive Search for Family Enterprises
Hermut Kormann and Birgit Suberg
Tax Framework for Investing by Asset Classes
Joachim Krämer
A Successful Festival for Kids in Győr
Ida Ercsey
Positive Project Management Teams
Joanne Lyubovnikova and Michael A. West
Dr. Hila Oren on Placemaking and City Branding in Tel Aviv
Florian Kaefer
Production Planning and Detailed Scheduling (PP/DS)
Hartmut Stadtler and Christopher Sürie
Audits and Quality Management Systems (QMS)
Marc Helmold
People Issues with BPR and Change Management
Sanjay Mohapatra
Project Structures
Philip Bauer
Operations of the TV Series Hua Qian Gu
Jingzhao Yang
The Most Effective Strategies for Blocking Growth
Guido Quelle
Case Study: Developing Cloud Computing Strategy for Dabur
Sanjay Mohapatra and Laxmikant Lokhande
PYPR—On Your Mark, Get Set and Go Toward Software Product Management Excellence
Timo Wagenblatt
Standardization and Customization
Liu Qizhang and Mark Goh
Business Intelligence: The Structured Part
Peter Til
Ecosystem Leverage
Albert Ferdinand Aalders
Marketing Pharmaceutical and Personal Care Products
George P. Moschis
Blockchain Cryptography: Part 2
Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Prepare IoT Projects Successfully
Andreas Holtschulte
Rediscovering Transcendence Behind VUCA and Technology
Hendrik Opdebeeck
The State and Civil Society
Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Artificial Intelligence in Musculoskeletal Medical Imaging
Marco Keller, Florian M. Thieringer and Philipp Honigmann
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