Conclusions

Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
Additional contact information
Carlos Cordon: IMD
Pablo Caballero: Accenture

Chapter 7 in Strategy is Digital, 2016, pp 137-144 from Springer

Abstract: Abstract The aim of this book has been to provide executives with an understanding of how big data is substantially transforming “traditional” businesses, that is, those created before the big data tsunami. We have used examples of companies from different industries, such as toy company LEGO and Dutch healthcare company Mediq, to describe how they used big data to transmute their companies’ respective DNAs.

Keywords: Business Unit; Enterprise Architecture; Sales Force; Business Model Canvas; Include Information Technology (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-31132-6_7

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DOI: 10.1007/978-3-319-31132-6_7

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