Strategy is Digital

Carlos Cordon (), Pau Garcia-Milà (), Teresa Ferreiro Vilarino () and Pablo Caballero ()
Additional contact information
Carlos Cordon: IMD
Pablo Caballero: Accenture

in Management for Professionals from Springer

Date: 2016
ISBN: 978-3-319-31132-6
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Chapters in this book:

Ch 1 Introduction

Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero

Ch 2 From Digital Strategy to Strategy Is Digital

Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero

Ch 3 Serialization in the Pharmaceutical Industry

Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero

Ch 4 The Customer Chain: The Omnichannel and the Omnichain

Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero

Ch 5 Bikes or Drones to the Consumer: The Logistical Challenge of the Last Mile

Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero

Ch 6 New Business Models: Rocket Science

Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero

Ch 7 Conclusions

Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero

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DOI: 10.1007/978-3-319-31132-6

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