Introduction

Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
Additional contact information
Carlos Cordon: IMD
Pablo Caballero: Accenture

Chapter 1 in Strategy is Digital, 2016, pp 1-8 from Springer

Abstract: Abstract Big data is transforming everything. Consumers evolve and become much more proactive in their shopping journey. They check many websites and compare prices before they buy. In addition, technology is allowing us to extract knowledge from data that we could not utilize up until know. Furthermore, the Internet of Things, which refers to the data generated by physical devices connected to the web, is generating a huge amount of information that did not exist before. Companies need to adapt to the new reality to be able to compete. Big data is crucial not only for Internet-based businesses but also for traditional companies. Throughout this book, we explain how conventional businesses can seize the opportunities created by big data and embrace their own big data journey.

Keywords: Mobile Phone; Enterprise Architecture; Gold Medal; Venture Capital Fund; Pharmacy Retailer (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-31132-6_1

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DOI: 10.1007/978-3-319-31132-6_1

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