The Customer Chain: The Omnichannel and the Omnichain

Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
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Carlos Cordon: IMD
Pablo Caballero: Accenture

Chapter 4 in Strategy is Digital, 2016, pp 65-83 from Springer

Abstract: Abstract Big data and the digital revolution are rapidly transforming our environment. Consumers are radically changing the way they shop and companies are transforming the way they manage purchasing, sales, transport and logistics operations within their ecosystems as big data allows new ways of communicating within the value chain. Digital trends such as cloud infrastructure, artificial intelligence and the Internet of Things are making it possible for everything to be connected and generate new information. But uncertainty, flexibility and the evolution of economies of scale are also having a strong impact on value chains.

Keywords: Supply Chain; Enterprise Architecture; Cloud Infrastructure; Shopping Experience; Consumer Experience (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1007/978-3-319-31132-6_4

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