Serialization in the Pharmaceutical Industry

Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
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Carlos Cordon: IMD
Pablo Caballero: Accenture

Chapter 3 in Strategy is Digital, 2016, pp 47-64 from Springer

Abstract: Abstract Pharma is one of many industries where big data promises big changes. From accelerating the discovery and development of new drugs through optimizing the efficacy of clinical trials to gaining better insights into consumer behaviors, the list of potential applications is widely perceived to be really big!

Keywords: Supply Chain; Business Model; Counterfeit Drug; Counterfeit Product; Consumer Good Industry (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1007/978-3-319-31132-6_3

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