New Work and Corporate Social Responsibility (CSR)

Marc Helmold
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Marc Helmold: IUBH International University

Chapter 13 in New Work, Transformational and Virtual Leadership, 2021, pp 137-142 from Springer

Abstract: Abstract The term Corporate Social Responsibility (CSR) was used in 1953 by Howard R. Bowen in his book Social Responsibilities of the Businessman and stands for the social responsibility of companies. Bowen preaches in his book for greater consideration for society by the large corporations in the USA (Corporate America), since these corporations have considerable power and, with their economic endeavors, have a major impact on the lives of ordinary citizens (Bowen5]. In the decades that followed, the concept of Corporate Social Responsibility (CSR) evolved continuously, initially through the zeitgeist of the social movements in the 1960s, for example through the civil rights movement, the consumer movement, the environmental movement and the women’s movements.

Date: 2021
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DOI: 10.1007/978-3-030-63315-8_13

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