Management for Professionals

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Surf’s Up: Alan Okros
Customer Behavior in the New Normal: What Is Temporary and What Will Remain?: Sabine Kirchem and Juliane Waack
Marketing Healthcare: George P. Moschis
Japanese Strategies and Tactical Ways: Kim Cheng Patrick Low
Talent Management in ASEAN: A Study of Thailand: Opas Piansoongnern
The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing: Begoña Álvarez-García, Luis Ignacio Álvarez-González, Marta Rey-García, Noelia Salido-Andrés and María José Sanzo-Pérez
Spirituality in Indian Organizations: Gurinder Singh, Alka Maurya and Veenus Jain
Waste and Value-Added Management Tools: Marc Helmold
Pioneer in the Skies: The Case of Southwest Airlines: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Reflections and Conclusion: Sharda S. Nandram
Strategic Value Analysis: Business Valuation: Wing Sun Li
The Rapid Rise of Social E-commerce Pinduoduo—An Analysis of Its Business Model: Peiqiang Li and He Hu
Innovation and Product Management: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Playing by the Rules: Employment Regulations: Henk R. Randau and Olga Medinskaya
Distribution Requirements Planning: Jörg Thomas Dickersbach and Michael F. Passon
The Commons: A Tragedy?: Christoph E. Mandl
In Pursuit of a Scalable Channel Optimization in B2B: Eric Siegel and Uli Schneider
Introducing Scrum into Large Teams: Dominik Maximini
Diffusion of Innovations: Spreading New Ideas and Technology: Christoph E. Mandl
Businesses with Ecosystem Mindset: Daniel Fasnacht
Political-Legal Environment: Čedomir Nestorović
Intellectual Property-Backed Financing: Lally Rementilla
Analysis and Design of Networks in Practice: Thomas Friedli, Andreas Mundt and Stefan Thomas
A Reflection on Compassion: Jason Santolo
Lean Factory: Alexander Tsigkas
The Purchasing Organization of the Future: Karlheinz Zuerl
Tools for Negotiations: Marc Helmold, Brian Terry and Florian Hummel
Service Innovation and Future Life: Lefei Li
Jaume Marín on Destination Branding and Social Media: Florian Kaefer
Outlook of Lean Management: Marc Helmold
Market Version of the Framework: Claudio Franzetti
Customers as the Engines of Innovation: Holger Dörnemann
The Intelligence Report: Klaus Solberg Söilen
Social Capital: Richard Thomas Watson
Stepping Up to the Plate: Facing Up to Your Fear of Assuming a Leadership Role: Céleste Grimard and J. Andrew Morris
90-Second Backstory: Saying a Lot in a Short Time: Karin Thier
Portfolio Management: Stefano Tonchia
Enabling the Dealer Network to Deliver Smart Services: Giulio Tosato
Blockchain in Action: Real-World Applications: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Channelize Strategic Trajectories: Professor Sushil
Simulations to Illustrate the Improvement Methods: Martin Hofmann
Service Industry in China: Tracy Dathe, Volker Müller and Marc Helmold
Towards Developing a Framework for Achieving Organizational Excellence: Theoretical Foundations: Flevy Lasrado
Renewable Energies in the Contracting Market: Ralf Klöpfer and Ulrich Kliemczak
Consulting: The Agents of Change: Rupert A. Brandmeier and Florian Rupp
Guide to Customer Service in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Design of Industrial Goods: Roman Boutellier and Mareike Heinzen
Low Power Wide Area Networks: The Game Changer for the Internet of Things: Daniel Weber, Christian Schilling and Frank Wisselink
Environmental, Social, and (Corporate) Governance (ESG) as Part of Quality Management: Marc Helmold
Decision-Making: Zheng Qin, Yan Li and Yinzhou Yang