Management for Professionals

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Dr. Irina Shafranskaya on City Happiness and Place Branding in Russia: Florian Kaefer
The NESTT: Rapid Process Redesign at Queensland University of Technology: Michael Rosemann
International Marketing and Sales: Marc Helmold
Transforming Health Information Management: AHIMA and Scenario Planning: Linda Kloss
User Experience and User-Centered Design at DATEV eG: Ulf Schubert, Martin Groß and Stefanie Pötzsch
Big Data Management of Smart City Energy Conservation and Emission Reduction: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Consumers: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
TBM in Organizational Development: Case Study Financial Service Industry: Uwe G. Seebacher
Lean Audits and Quality Management Systems (QMS): Marc Helmold
The Role of the Specialized HR Function in Complementary Management: Boris Kaehler
Planning and Building Law: Petra Lau
Open Innovation in the Life Science Industry: Rafaela Kunz
Managing Banking and Treasury Implications During Divestiture: Joseph Joy
The Myth of Productivity: Measurement, Goal Setting, and the High Performance Cycle: Stephen R. Balzac
Embedding EAM into operation and monitoring: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Jan Löhe
Transformation and Change Management in QM: Marc Helmold
Managing Interests and Expectations: Hermann Troger
Case 22 Medifast Inc: B. Rajesh Kumar
High Quality with Statistical Process Control4.0 in Automation: Johannes Bernstein
Distribution Requirements Planning: Jörg Thomas Dickersbach and Michael F. Passon
Startup Ecosystem Around Digital Life Sciences: Rafaela Kunz and Karl-Florian Platt
New Work as a Driver for Innovation? The Influence of New Work on Companies’ Propensity to Innovate: David Hertle
Process Management: Timothy Adesanya Ibidapo
Strategic Innovation in Practice: Taco C. R. Someren and Shuhua Someren-Wang
Use Cases for the Internet of Things: Andreas Holtschulte
Project Phases: Philip Bauer
Natural Capital: Richard Thomas Watson and Saji K. Mathew
New Work in Health Sector: Marc Helmold
Innovation and Product Management: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Marketing Healthcare: George P. Moschis
Playing by the Rules: Employment Regulations: Henk R. Randau and Olga Medinskaya
Strategic Value Analysis: Business Valuation: Wing Sun Li
Surf’s Up: Alan Okros
The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing: Begoña Álvarez-García, Luis Ignacio Álvarez-González, Marta Rey-García, Noelia Salido-Andrés and María José Sanzo-Pérez
Talent Management in ASEAN: A Study of Thailand: Opas Piansoongnern
Spirituality in Indian Organizations: Gurinder Singh, Alka Maurya and Veenus Jain
Appendices: Gilad Issar and Liat Ramati Navon
Japanese Strategies and Tactical Ways: Kim Cheng Patrick Low
Can Siti Khadijah Telekung Overcome Cultural Differences in the UK?: Dilip S. Mutum and Ezlika M. Ghazali
Case 14: Doha Metro: B Rajesh Kumar
Customer Behavior in the New Normal: What Is Temporary and What Will Remain?: Sabine Kirchem and Juliane Waack
Cooperative Innovation: Georg Weiers
Reflections and Conclusion: Sharda S. Nandram
Pioneer in the Skies: The Case of Southwest Airlines: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Waste and Value-Added Management Tools: Marc Helmold
The Commons: A Tragedy?: Christoph E. Mandl
In Pursuit of a Scalable Channel Optimization in B2B: Eric Siegel and Uli Schneider
The Rapid Rise of Social E-commerce Pinduoduo—An Analysis of Its Business Model: Peiqiang Li and He Hu
Introducing Scrum into Large Teams: Dominik Maximini
Diffusion of Innovations: Spreading New Ideas and Technology: Christoph E. Mandl