Management for Professionals

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The Hybrid Cloud: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Meaningful Marketing Content for Automotive Customer: A Process Guide for Modular, Buyer Persona Centric, and Channel Optimized Content Creation: Anup Shukla, Alexander Schwertlein and Uli Schneider
Principles of Strategy: Advanced: Jeremy David Curuksu
Liquid Legal: Organization 4.0: Using Legal Competency for Building Fluid & Innovation-Driven Structures: Gerrit Mauch
Embracing Environmental Responsibility and Sustainable Innovation in Small Tourism Businesses to Improve Environmental Efficiency: Insights from Chihuahua, Mexico: Manuel Ramón González Herrera and Julián Álvarez Hernández
Five Topics for Which Industry Needs Innovation Managers: Chris C. Gernreich, Christian Ahlfeld and Sebastian Knop
Reference Class Forecasting: Mario Vanhoucke
Bell South Merger with AT&T: B. Rajesh Kumar
Was the Boycott of McDonald’s Malaysia Religiously Motivated?: Ezlika M. Ghazali, Dilip S. Mutum, Meenatharisni Sundramohana and Priscila Valdivieso
Consumer Initiation into Luxury: Wided Batat
The Family Is the Destiny of the Enterprise: Hermut Kormann and Birgit Suberg
Chinese Migrants: The Hukou System: Henk R. Randau and Olga Medinskaya
Lean Management in Healthcare Sector: Marc Helmold
Final Remarks: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Quality Management on the Demand Side: Marc Helmold
PM in Human Resources: Marc Helmold and Warda Samara
Failure in Intercultural Cooperation: Sebastian Kunert and Jonas Schumacher
Bonus: Data Definition Template: Lars Michael Bollweg
We Become What We Talk About: How Experimenting with Dialogue Can Change an Organization’s Culture: Jeffer London, John B. McGuire and Filipa Santos
Diffusion of Innovations: The Much Sought After Tipping Point: Christoph E. Mandl
Providing Finance to Access African Markets: New Business Approaches in the Solar Energy Industry: Markus Schwaninger and Doreen Kanetey-Essel
Successful Implementation: Alexander Tsigkas
KM in the Development Sector: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Higher Education Specific HRHR Issues: Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
The Importance of Being Serious About Strategy: Luke Laan and Janson Yap
Being Aware of Mental Models: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Identification of Business Process Models in a Digital World: Peter Loos, Peter Fettke, Jürgen Walter, Tom Thaler and Peyman Ardalani
Adding an OPEX Perspective to Network Optimization: Mark Grothkopp, Marten Ritz and Thomas Friedli
Commercial Leases: Wolfgang Usinger
How to Enable Change with SAP IBP Technology: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Gender at Work: An Experiment in “Doing Gender”: Aruna Rao, David Kelleher, Carol Miller, Joanne Sandler, Rieky Stuart and Tania Principe
Minimising Risk Through Relationships: Bharat Vagadia
Fields of Application of Artificial Intelligence—Retail, Service and Maintenance Sector: Ralf T. Kreutzer and Marie Sirrenberg
New Premium Framework: Claudio Franzetti
Case 20 JD.com Inc: B. Rajesh Kumar
Behavior Finance: Shuai Chen
Basis for Understanding Information Systems: Christian Homburg, Heiko Schäfer and Janna Schneider
Surplus and Obsolescence Planning: Jörg Thomas Dickersbach and Michael F. Passon
Harnessing the Potential of Digital Post-Millennials: Alan Okros
Russia: A Power Beyond Raw Materials: Niklas Schaffmeister
The Benefit of Leadership’s Improved Thinking and Decision-Making that Overcame the Desire of Some to Focus Exclusively on the Existing Business: Vincent P. Barabba
Lean Production Tools: Marc Helmold
Successful Navigation Through Digital Transformation Using an Innovation Radar: Jan Heinemann, Oliver Platzen and Carolina Schiefer
Reforming Economics Education: Building for Relevance and Complexity: Klaus Solberg Söilen
Study: Status and Potential of Location-based services: Gerrit Heinemann and Christian Gaiser
The Research Rigor: Sandhya Shekhar
Pillar 4: Experiential Learning: Brian Dive
Blockchain Supply Chain Management and Supply Chain Sustainability: Muhammad Rahies Khan, Mustafa Rehman Khan and Kesavan Nallaluthan
Best Practices in Sports Data Management: Dominik Schwizer and Michael Burch
Xiaomi Mobile Phone's “Social Manufacturing” Journey: Jingzhao Yang