Management for Professionals

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Valid Customer Data: The Foundation for Omni-channel Marketing: Simone Braun and Andreas Heißler
Mission-Critical Tasks (Step III): Martin Pfiffner
Values-Based Leadership: Exploring Exemplary Approaches: Elizabeth F. R. Gingerich
Internet Piracy: The Virtual Marketplace for Counterfeit Goods: Peggy Chaudhry and Alan Zimmerman
Customer Focus: Antonio Bassi
Reducing Negative Environmental Impacts in Conventional Agriculture, but Not the Amount of Harvest: A Multi-stakeholder Joint Project in Conventional Citrus Production in Spain: Marina Beermann, Patrick Freund and Felipe Fuentelsaz
Knowledge Risk Management in German Leasing Companies: Christian Glaser
Closing Words: Lars Michael Bollweg
Case 21 Kornit Digital: B. Rajesh Kumar
Lean Management in the Education Sector: Marc Helmold
Quantitative Trading: Shuai Chen
Leadership in Quality Management: Marc Helmold
Implications for Future Research: Xiu-bao Yu
Industry 4.0 and Artificial Intelligence (AI) in PM: Marc Helmold
Managing Product Returns: Louis-Philippe Kerkhove
AI in the Financial Industries: Between Apathy and Hysteria: Susan Spinner
Quality Management Systems: Where and How We Can Make a Significant Contribution Toward Excellence: Flevy Lasrado
Natural Capital: Richard Thomas Watson
ERP in B School: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
The Research Method (Annex): Daniel Huber, Heiner Kaufmann and Martin Steinmann
Importance of a Vision: Licensure of Medical Dosimetrists: Brian Napolitano
German Taxation of Real Estate Investments: Valentina Farle
At the Core of Diversity Is Compassion: Paul Gibbs
Case V: 3DMed: Digital Technology—Navigating Precision Medicine Towards Success: Xiaoming Zhu
Customer Centricity—A Marketing Perspective: Sathit Parniangtong
Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study: Marta Rey-García and Vanessa Mato-Santiso
Parallel Services: Lefei Li
OpLog Flexibility: Moshe Kress
The “True” Cost of Mitigating Commodity Price Volatility: Insights from Total Cost of Ownership and Real Options Approach: Roberta Pellegrino, Barbara Gaudenzi and George A. Zsidisin
Liberate Your Business Potential via Actionable Patterns: Alexander Samarin
Guide to Finance in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Failure in Consulting: Consultation Cannot Fail!: Karin Lackner
USA and Nigeria: SWOT Analysis of Social Entrepreneurship: Pamela Kay Caldwell and Oluseye David Akintunde
The Profile of a Data and Analytics Leader: Prakash Sah
Pricing StrategyPricing strategies in the Beer IndustryIndustries: Marc Helmold
The Customer: The Unknown Factor?: Christian Homburg, Heiko Schäfer and Janna Schneider
Complaint Reaction: Bernd Stauss and Wolfgang Seidel
Case Studies of Strategic HRD Practices in the Twenty-First Century: Lyle Yorks, Amy Lui Abel and Denise Rotatori
Optimization Algorithm: Hao Zhang
Leading for Endurance: Succession and Legacy: Eric Viardot
Co-creation: The Role of Leadership and HR: Georg Michalik
Basic Concepts: Zheng Qin, Yan Li and Yinzhou Yang
Financial SCRM and Mitigation Management: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Dreamteam or Nightmare? Collaboration in Project Teams: Simone Kauffeld, Nale Lehmann-Willenbrock and Sven Grote
Summary of the Book: Martin Hilb
Karmic Leadership for a Mindful Existence: Anindo Bhattacharjee and Sandeep Singh
The Development Dialogue: How to Strengthen Employees’ Capability to Take on Real-World Complexity: Jan De Visch and Otto Laske
Sports Sponsorship as a Funding Instrument: Stefan Walzel and Manfred Schubert
Creating Global Product and Service Offerings: Bodo B. Schlegelmilch
The Product Audit: Look at This, Architect!: Roger Gutbrod and Christian Wiele