Basis for Understanding Information Systems

Christian Homburg (), Heiko Schäfer () and Janna Schneider ()
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Christian Homburg: Universität Mannheim

Chapter 11 in Sales Excellence, 2012, pp 155-160 from Springer

Abstract: Abstract Chapter 11 begins with a consideration of the importance of information management for the sales organization by highlighting the goals of any information system (a user orientation, integration ability, cost-effectiveness, and security). Additionally, this chapter discusses a range of factors influencing each of these outcomes, along with step-by-step guidelines for achieving these results.

Keywords: User Orientation; Information Requirement; Information Acquisition; Internet Service Provider; Competitive Intelligence (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-29169-2_11

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DOI: 10.1007/978-3-642-29169-2_11

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