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Management for Professionals

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Individual Targeting and Privacy
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Case I: iFLYTEK: A Technology Innovator’s Journey from Intelligent Speech to Artificial Intelligence
Xiaoming Zhu
Productivity Change with Threshold Analysis
Kenneth Moore
Clarification of the Initial Strategic Situation
Thomas Friedli, Andreas Mundt and Stefan Thomas
Strategic Management
Martin Kupiek and Rupert A. Brandmeier
Service Innovation
Christoph K. W. Blum
Firms’ Promotional Efforts
Gary L. Frazier
Clean Financial Separation
Joseph Joy
Market Opportunities
Tracy Dathe, Volker Müller and Marc Helmold
Deploy and Embed Analytics—Employee Lifecycle
Rahul Ghatak
Communicating the Change Vision
Dominik Maximini
R&D Organization and Structure
Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Decisions, Decisions, Decisions
Radu Atanasiu
Strategic Pricing: The Relationship Between Strategy, Price Models and Product Cost
Christian Ax, Mathias Cöster and Einar Iveroth
Viarama: Virtual Reality for Good
Billy Agnew
DEFINE: Part 3
Reiner Hutwelker
Global Dynamics and Key Trends
Wolfgang Lehmacher
Aircraft Variants and Manufacturing Specifications
Bijan Vasigh and Farshid Azadian
Project Finance and Secondary Market Transactions
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Superficial Versus Senseful Strategy
Dan Norenberg
Failure in Teams: Why Successful Teams Do Not Fail (So Often)
Petra Badke-Schaub and Gesine Hofinger
Nation Competitions
Shuai Chen
Attractiveness and Opportunities
Angel Gavieiro Besteiro
India, Russia and the UK
Peter Curwen and Jason Whalley
The Impact of Casinos on State Tax Revenues
Douglas Walker
Anchor Sustainability into the Operating Model
Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze and Emilia Wiking
IT Equals “It’s Tough”
Steven M. Stone
Big Data Analysis of Energy Economics in Coal Market
Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Crystal Lake Fisheries—III
Vishnuprasad Nagadevara and Gopal Naik
Creating the Global Shopping Mall: The Case of Amazon
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Transformational Leadership in New Work Organizations
Marc Helmold
Love at First Click: Why Emotion Measurement Ensures the Economic Success of Online Services
André Weinreich
Valuing Business—Concepts and Techniques
Wingsun Li
Management Tools
Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
PM in Operations
Marc Helmold
Efficiency and Effectiveness: Controlling in the Corporate Newsroom
Lara Behrens, Christoph Moss and Niklas Stog
Demand Planning (DP)
Herbert Meyr
Business Process Management (Process Life Cycle, Process Maturity)
Sanjay Mohapatra
Four Basic Human Needs at the Heart of Neuroscience
Argang Ghadiri, Andreas Habermacher and Theo Peters
Case Study of IMPSA
Javier Papa
Perception of Reality and Creativity
N. K. Singh
Mergers and Acquisitions by Anheuser-Busch InBev
B. Rajesh Kumar
Questioning Techniques
Stephan Proksch
Selection and Design of the Questionnaire
Thomas Dobbelstein and Wibke Heidig
Heijunka: Fast like a Tortoise
Peter Bebersdorf and Arnd Huchzermeier
The Airline Spill Model
Ben Vinod
Catherine the Great: Leading Strategic Growth
Paul Vanderbroeck
Preparation for Strategy Execution
Bernd Heesen
Assessing the Return on Investments in Human Resource Development
Cornelia Tonhäuser and Susan Seeber
Problem-Solving Approach to Business Strategy
Sathit Parniangtong
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