Management for Professionals

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Value Drivers in Revenue ManagementRevenue management: Marc Helmold
Model for Managing Knowledge Workers: Justyna Patalas-Maliszewska
Social: Anurag K. Agarwal
The Intersection of User Experience (UX), Customer Experience (CX), and Brand Experience (BX): Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Leadership: Zheng Qin, Yan Li and Yinzhou Yang
Hong Kong: A Review of Its Land System, Real Estate Market, and Related Matters: Roger Nissim
Digital Maturity Models: A Systematic Literature Review: Rafael-Leonardo Ochoa-Urrego and José-Ismael Peña-Reyes
Hong Kong: A Review of Its Land System, Real Estate Market, and Related Matters: Roger Nissim
Measure: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Operational Risk Management as an Integrated Part of Safety Management Systems: Roland Müller and Christopher Drax
Key Performances Indicators (KPI): Gilad Issar and Liat Ramati Navon
Aparna Dutt Sharma on India, Nation Branding and Investment Promotion: Florian Kaefer
Backtesting: Martin Auer
Self-Employed Entrepreneurs’ Digital Mindset: Claus Andreas Gram Foss Rosenstand and Thomas Duus Henriksen
A Special Breed of People: Annika Steiber and Sverker Alänge
IoT Platforms: Andreas Holtschulte
Insurance Background: Claudio Franzetti
IKEA in China: A “Glocal” Marketing Strategy: Veronica Giunta
Forensics: Stefan Heissner
The Importance of Social Marketing in Global Health Emergencies: The Case of Zika Virus Infection: M. Mercedes Galan-Ladero and M. Angeles Galan-Ladero
Knowledge Management for Projects: Katrin Winkler and Heinz Mandl
Toyota Production System (トヨタ生産方式): Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession: Grazia Murtarelli
How to Run IBP: Use Cases: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Organization: Enabling Innovation: Rupert A. Brandmeier and Florian Rupp
Selecting a PIM System: Jorij Abraham
Managing a Project: Stefano Tonchia
The Families in the Case Studies and Their Business: Laura Hougaz
The “Implementation” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Lean Management in the Product Development: Marc Helmold
Growth: Eric Viardot
Commodity Pricing: Fast, Simple, Intelligent: Andrea Maessen, Bert Sebastian Strasmann and Jan Haemer
Awesome Oscillator (AO) and Accelerator Oscillator (AC): Don K. Mak
Targeting: Sanford L. Moskowitz and Chris Erickson
Lessons Learned: Charles J. Alaimo
No Innovation Without Quality: Anne Teague
Different Shapes of Scrum in the Enterprise: Dominik Maximini
Optimizing Costs and Efficiency: Stefan Bucher and Carsten Glohr
Addendum: An Introduction to the Concepts of Agile and Scrum: Ondrej Zizlavsky and Eddie Fisher
Deliver Solution: Securing Customer Value Creation and Firm Value Capture: Kaj Storbacka and Risto Pennanen
Platform Architecture: R. Srinivasan
IP and Start-Ups in the Context of Florianópolis, the Silicon Island of Brazil: Thiago Rafael Ferreira Marques and Andressa Sasaki Vasques Pacheco
Family and Business Family at the Same Time: The Duplicated Family: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Global Merger dormakaba: Interview and Case Study: Stephan Bergamin and Markus Braun
The Idea Economy: Georg Weiers
Energy for Capital Creation: Richard Thomas Watson and Saji K. Mathew
Politically Controlled Speech Shackles Leadership: Gilbert W. Fairholm
Principles of Data Science: Primer: Jeremy David Curuksu
Food with Purpose: Dudley Dough and Haley House Bakery Café: Bing Broderick
Service-Dominant Logic and Service Science as Lenses for Service Productivity: Bo Edvardsson