PIM to Print

Jorij Abraham
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Jorij Abraham: Ecommerce Foundation

Chapter 5 in Product Information Management, 2014, pp 67-72 from Springer

Abstract: Abstract As a result of the meteoric rise of digital media, many have prophesied the death of print. But so far this has not been the case. Wholesalers, retailers, production companies, travel agencies all still rely heavily on print as a communication channel.

Keywords: Product Information; Travel Agency; Design Studio; Marketing Department; Central Warehouse (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-04885-7_5

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DOI: 10.1007/978-3-319-04885-7_5

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