Management for Professionals

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Artificial Intelligence and Emerging Technologies in Travel: Ben Vinod
12 Commandments for a Successful SAP Project: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
HP Compaq Merger: B. Rajesh Kumar
German Closed-End Funds: Helmut Knepel
Go-to-Market/Product Marketing: Timo Wagenblatt
Globalising How? The Route Towards International HR Development: Henriette-Muriel Müller, Alexander Thomas and Jan-Peter Müller
Value of Forecasting with Custom Methods: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Case 47: Jamnagar Refinery Project, India: B Rajesh Kumar
Contemporary Issues in Platforms: R. Srinivasan
Negotiations in Arabic Countries and the Middle East: Marc Helmold, Warda Samara, Ayat Abusini and Roshan Nelson
Future State: Ben Vinod
Cell-Free Cooperative Massive MIMO: Pengfei Sun
An Entrepreneurial Approach to Designing Innovation Space: Jamshid Alamuti
Lead Management Automation Unites Marketing and Sales: Uwe Hannig
Finding and Retaining Qualified Talents in Rwanda’s Automation Industry: Yousuf Abdalla
Holistic Manufacturing Network Management Approach at Jenoptik AG: Light and Production Division: Richard Hummel
Team Leadership Methods: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Content Marketing Process: Embrace Art and Science: Łukasz Kosuniak
Appendix 4: Methods: Dominik Maximini
Negotiations with Asian Suppliers: Karlheinz Zuerl
Pushing the Right Buttons: How the Internet of Things Simplifies the Customer Journey: Nikolai Nölle and Frank Wisselink
Pricing Process and Pricing Psychology: Frank Frohmann
Xiaomi: How Do the World’s Top Enterprises for Product Ecosystem Layout the Internet of Things?: Ziyi Zheng, Chuyan Li and Yan Tu
Case 48: Big Dig Project: B Rajesh Kumar
REOCs and REITs: Wolfgang Schäfers, Kai-Magnus Schulte and Alexander Scholz
Information and Documentation: Philip Bauer
Organizational Design for Global Marketing Strategy: Bodo B. Schlegelmilch
Looking Ahead: George P. Moschis
Underwriting and Credit Scoring: Colin Chen
Major Acquisitions by Facebook: B. Rajesh Kumar
Integrativeness Through Pursuing Integrative Intelligence as the Way Forward: Puneet K. Bindlish, Sharda S. Nandram and Ankur Joshi
Case 43 Century Communities: B. Rajesh Kumar
Managing IP-Related Tensions Between Universities and Spin-Offs: Alexander A. Fink, Joshua Arbter and Stephan M. Wagner
Communication: Philip Bauer
How to Argue Well?: Kim Cheng Patrick Low
Media Strategies in the Sports Media Sector: Christoph Bertling
Feihe Dairy: Winged with Digintelligence: Fuming Chen
Position Paper: Resilience in SMEs—What Philosophy and Ethics Got to Do with It?: Aive Pevkur
Sensing-Assisted Fast Network Access: Pengfei Sun
Creating Environment-Inclusive Organizations: An Integrative Ecopreneurial Approach: Parag Rastogi and Radha R. Sharma
Industrial Branding: Claudio A. Saavedra
Project Start: Philip Bauer
A Renowned Retail Company Creates an Industrial Internet Platform: Xiaodong Ma
Inventory Balancing: Jörg Thomas Dickersbach and Michael F. Passon
Failure on Stage: Sebastian Kunert and Harry Fuhrmann
Employee Retention Strategies Beyond Remuneration: Nigeria as a Case Study: Ujunwa Somtochukwu and Mohamad Farhat
Case 49: North-South Corridor Road/Rail Project: B Rajesh Kumar
Technology Is Changing the Way Legal Works: A Look at How Technology Is Driving Better Business Practices in Legal: Ulf Zetterberg and Christina Wojcik
A University Builds a Digital Campus: Xiaodong Ma
Augmenting Machine-Human Intelligence with Human-in-the-Loop: Karina Grosheva