Management for Professionals

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Case 37 Salesforce: B. Rajesh Kumar
German Open-End Real Estate Funds: Steffen Sebastian, Till Strohsal and René-Ojas Woltering
Shaping What? Systematic HR Development in the Functional Cycle: Manfred Becker
Todd Babiak on Meaningful Place Branding and Storytelling: Florian Kaefer
Agency Revenue Management: Ben Vinod
Case 39: Boeing 787 Dreamliner Project: B Rajesh Kumar
Annex: A Summary of the Corporate Governance Requirements of Different Countries: Bharat Vagadia
How to Persuade Others to Your Side?: Kim Cheng Patrick Low
Keep in Touch: Evaluating Touchpoint Performance Along the B2B Customer Journey: Fabienne Halb and Uwe Seebacher
Increasing Value and Resilience Through Project Risk Management: A Case Study in the IT Consulting Sector: Raffaele Testorelli, Anna Tiso and Chiara Verbano
Artificial Intelligence and Emerging Technologies in Hospitality: Ben Vinod
Sound and Voice Perception, IoT, and the Future of Living: Diana Derval
Customer Experience of Today and Tomorrow: Frank Müller
Negotiations in the Americas: Marc Helmold, Nisha Becker, Juanira Gonzalez and Maria Pillar Herrera
The Distribution of Technical Products: Claudio A. Saavedra
A Configurational Perspective on Brand Relevance in Commodity Markets: Alexander Leischnig and Anja Geigenmüller
Enterprise Portfolio Governance Framework: Michael Knapp
Claim Management: Philip Bauer
Relationship Modeling: The Business Relationship Firmly Under Control: Christian Homburg, Heiko Schäfer and Janna Schneider
Bayer’s Acquisition of Monsanto: B. Rajesh Kumar
Consequences for Medium-Term PlanningMedium term planning: Lukas Rieder and Raef Lawson
China’s Housing Markets: Tobias Just and Hannah Levinger
China’s Housing Markets: Tobias Just and Hannah Levinger
A University Perspective with a South African Flavor: Madelein Kleyn
Charity Blockchain: The Practice of the Public Trust by China's No. 1 Public Welfare Digital Platform: Junxin Yan, Minjun Teng and Shiting Lin
Are “U” Ready for the Future: Design Thinking as a Critical Educational Leadership Skill: John M. Gould
Designing a Corporate Accelerator: Enabling the Collaboration of Incumbent Companies and Start-ups to Foster Innovation: Marcel Engelmann
Custom Method to Forecast Intermittent Products: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Building a Renewables-Driven Power System. Successes and Challenges in Germany: Patrick Graichen, Christian Redl and Markus Steigenberger
More Data: Mario Vanhoucke
Navigating Challenges and Opportunities in Africa’s Shifting Talent Landscape: Ifedapo Adeleye, Yetunde Anibaba and Valerie Onyia Babatope
Conflict: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Hotel Market Germany: Martina Fidlschuster and Christine Mayer
Reframing Buyer–Supplier Relationships: Deep, Sticky, Transient and Gracious: Yusoon Kim and Thomas Choi
Tom Buncle on Destination Branding, Tourism, and Crisis Recovery: Florian Kaefer
The Last Frontier: Individual Seat Pricing: Ben Vinod
User Experience and Touchpoint Management: A Touchpoint Performance Management Toolkit for the Buyer Journey: Fabienne Halb and Uwe G. Seebacher
Case 38 Newmont Corporation: B. Rajesh Kumar
Conclusion: S. Aqeel Tirmizi and John D. Vogelsang
Case 40: Shanghai Metro System: B Rajesh Kumar
Applying a Regional Manufacturing Network Analysis for PALFINGER: Martin Friedl
How Carriers Can Use Protection Services to Safeguard the Digital Lives of Their Customers: Carolin Obernolte, Joachim Hauk and Clemens Aumann
Intercultural Leadership: An Indigenous Perspective in a Multicultural World: Francisco J. Rosado-May, Valeria B. Cuevas-Albarrán and Nelsy F. Jimenez Pat
Appendices: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt and Christine Legner
Pricing Process Part 4: Implementation: Frank Frohmann
Bringing Business Architecture to Life: How to Establish Business Architecture Practices in Your Organization: Christian Schmidt and Daniel Simon
Advancing a New Methodological Process: Bruce Garvey and Adam D. M. Svendsen
Procurement of Legal Services: How Customers Professionally Procure Legal Services Today: Bruno Mascello
QWIKCILVER™ and WOOHOO™: Developing a Complementary Platform: R. Srinivasan
Failure in Use of Technology: Hartmut Wandke