Creative Thinking

Eva Traut-Mattausch (), Rudolf Kerschreiter () and Christoph Burkhardt ()
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Eva Traut-Mattausch: University of Salzburg
Rudolf Kerschreiter: Freie Universität Berlin
Christoph Burkhardt: Burkhardt Group

Chapter 15 in Applied Psychology for Project Managers, 2015, pp 249-266 from Springer

Abstract: Abstract Efficiency in production and optimized processes are no longer sufficient to guarantee success. Keeping up with global corporate developments requires a continuous effort to come up with original products, extraordinary solutions, and new types of marketing. More than ever, before companies are in need of capable employees who are able to explore new solutions to the problems they are facing and collaborate to open up overlooked opportunities and new markets. Creative thinking skills and techniques help individuals as well as project teams to think differently, overcome cognitive blockades, leave existing paths and come up with new and original ideas that add real value.

Keywords: Intrinsic Motivation; Project Team; Creative Process; Creative Thinking; Virtual Team (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-662-44214-2_15

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