Management for Professionals

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Reuniting Hospitalised and Isolated People with their Beloved Ones outside the Hospital with the Help of VR Livestreaming: Bas Beukers
The Marketing Canvas: A Template for Powerful Go to Market Strategies: Susanne Trautmann
Customer Focus: Antonio Bassi
Communication Management in Dynamic Change Management: Rupert A. Brandmeier and Martin Kupiek
Sense of Motion, eSports, and the Future of Entertainment: Diana Derval
How Does a CDO Execute Digital Transformation?: Xiaodong Ma
Market Power and Market Value Creation: Wingsun Li
Strategic Value Analysis: Value Search: Wing Sun Li
Global Talent Management in Japanese Multinational Companies: The Case of Nissan Motor Company: Masayuki Furusawa
Democracy in Education: The Case of edX: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Socio-technical Complexity in Digital Platforms: The Revelatory Case of Helix Nebula: The Science Cloud: Michael Blaschke
New Finance of Digintelligence: Dongying Hong
Mission-Critical Tasks (Step III): Martin Pfiffner
Analyze: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Values-Based Leadership: Exploring Exemplary Approaches: Elizabeth F. R. Gingerich
Voice of the Employee: Gilad Issar and Liat Ramati Navon
People Management during Transformation: Michael Rubas, Peter Schnitzenbaumer and Petra Trost-Gürtner
A Case Study: ESS, Inc. and the Energy Storage Revolution: Sanford L. Moskowitz and Chris Erickson
Housing Financing at the Crossroads: Access and Affordability in an Aging Society: Friedemann Roy
Housing Financing at the Crossroads: Access and Affordability in an Aging Society: Friedemann Roy
Dr. Hong Fan on City Branding in China and Public Diplomacy: Florian Kaefer
Performance Through Kaizen: Marc Helmold
Marketing with Generative Artificial Intelligence: Applications, Opportunities, Challenges, and Research Agenda: Animesh Kumar Sharma and Rahul Sharma
Valid Customer Data: The Foundation for Omni-channel Marketing: Simone Braun and Andreas Heißler
Internet Piracy: The Virtual Marketplace for Counterfeit Goods: Peggy Chaudhry and Alan Zimmerman
Closing Words: Lars Michael Bollweg
Knowledge Risk Management in German Leasing Companies: Christian Glaser
Reducing Negative Environmental Impacts in Conventional Agriculture, but Not the Amount of Harvest: A Multi-stakeholder Joint Project in Conventional Citrus Production in Spain: Marina Beermann, Patrick Freund and Felipe Fuentelsaz
Stage 5: Talent Management talent management: Nico Bödeker and Eberhard Hübbe
Shareholders: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
The Silicon Valley Model: Annika Steiber and Sverker Alänge
Service Design in Research Infrastructures: Benedetta Trivellato and Laura Mariani
Adaptive Service: Digital Service Platform and the Service Crowd Community: Jost J. Bendel and Matthias Schiller
Future-Oriented Identity: Necessary Leader Transformation Through Spiritual Engagement: Rick A. Roof
Africa, Middle East and the Americas: Peter Curwen and Jason Whalley
Managing the Development Portfolio: Stefano Biazzo and Roberto Filippini
German Taxation of Real Estate Investments: Valentina Farle
At the Core of Diversity Is Compassion: Paul Gibbs
The Customer: The Unknown Factor?: Christian Homburg, Heiko Schäfer and Janna Schneider
Managing Product Returns: Louis-Philippe Kerkhove
AI in the Financial Industries: Between Apathy and Hysteria: Susan Spinner
ERP in B School: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Importance of a Vision: Licensure of Medical Dosimetrists: Brian Napolitano
The Research Method (Annex): Daniel Huber, Heiner Kaufmann and Martin Steinmann
USA and Nigeria: SWOT Analysis of Social Entrepreneurship: Pamela Kay Caldwell and Oluseye David Akintunde
The Profile of a Data and Analytics Leader: Prakash Sah
Failure in Consulting: Consultation Cannot Fail!: Karin Lackner
Pricing StrategyPricing strategies in the Beer IndustryIndustries: Marc Helmold
Guide to Finance in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Creating Global Product and Service Offerings: Bodo B. Schlegelmilch