Management for Professionals

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Considering the Particularities of the Individual Situation: Michael Alznauer
Patent Management by Industry: Martin A. Bader, Oliver Gassmann and Mark James Thompson
Work Culture and Effective Management Style: Henk R. Randau and Olga Medinskaya
Case 12: Gotthard Base Tunnel (GBT): B Rajesh Kumar
Open Innovation and Innovation in Networks: Rupert A. Brandmeier and Florian Rupp
Co-Creating More Livable Cities: Ben Hecht
Marketing and Sales Action Plan: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Workers’ Buyout for Company Succession: Alternative Organizational Models and Their Positive Effects: Claudia Henke
Organizational Capital: Richard Thomas Watson and Saji K. Mathew
Still Searching for a Growth Motor?—Try Looking in the Mirror!: Guido Quelle
Variability: Managing the Variability in Operations: Gilad Issar and Liat Ramati Navon
Moments as a Coach: Hanspeter Zürcher
Successful Reorganisation (II): The Levers of Change: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Implications Beyond Silicon Valley: Annika Steiber and Sverker Alänge
Managing Global Supply Chain: Tracy Dathe, Volker Müller and Marc Helmold
Service Innovation—A Jobs-to-Be-Done Guide: Lance A. Bettencourt
Legal Entity Operating Structure: Joseph Joy
TBM in Process Reengineering: Case Study Services Industry: Uwe G. Seebacher
The Marketing Canvas: A Template for Powerful Go to Market Strategies: Susanne Trautmann
Senior Entrepreneurs Are Driving More—and More Sustainable—Social Innovation Worldwide Than Any Other Demographic: Elizabeth Isele
Customer Value Models: Ralf T. Kreutzer
Prepare Strategic Landscape: Professor Sushil
Car Sales in the Throes of Change: Aims for Total Customer Experience in the Digital Era: Jochen Sengpiehl
Pareto Analysis: Thomas Pyzdek
Reuniting Hospitalised and Isolated People with their Beloved Ones outside the Hospital with the Help of VR Livestreaming: Bas Beukers
New Work in the Automotive Industry: Marc Helmold
Conclusions: Martin Hilb
Voice and Speech Recognition for Banks and Insurance Companies: Jürg Schleier and Jakob Hauser
Innovation Management and New Product Launches: Marc Helmold
Knowledge Risk Management in German Leasing Companies: Christian Glaser
Reducing Negative Environmental Impacts in Conventional Agriculture, but Not the Amount of Harvest: A Multi-stakeholder Joint Project in Conventional Citrus Production in Spain: Marina Beermann, Patrick Freund and Felipe Fuentelsaz
Sense of Motion, eSports, and the Future of Entertainment: Diana Derval
How Does a CDO Execute Digital Transformation?: Xiaodong Ma
Market Power and Market Value Creation: Wingsun Li
Communication Management in Dynamic Change Management: Rupert A. Brandmeier and Martin Kupiek
A Case Study: ESS, Inc. and the Energy Storage Revolution: Sanford L. Moskowitz and Chris Erickson
Housing Financing at the Crossroads: Access and Affordability in an Aging Society: Friedemann Roy
Housing Financing at the Crossroads: Access and Affordability in an Aging Society: Friedemann Roy
Analyze: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Africa, Middle East and the Americas: Peter Curwen and Jason Whalley
People Management during Transformation: Michael Rubas, Peter Schnitzenbaumer and Petra Trost-Gürtner
Voice of the Employee: Gilad Issar and Liat Ramati Navon
Valid Customer Data: The Foundation for Omni-channel Marketing: Simone Braun and Andreas Heißler
Marketing with Generative Artificial Intelligence: Applications, Opportunities, Challenges, and Research Agenda: Animesh Kumar Sharma and Rahul Sharma
The Role of Lawyers in Countering Disinformation Attacks: Uwe Wolff
Democracy in Education: The Case of edX: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Global Talent Management in Japanese Multinational Companies: The Case of Nissan Motor Company: Masayuki Furusawa
Strategic Value Analysis: Value Search: Wing Sun Li
Stage 5: Talent Management talent management: Nico Bödeker and Eberhard Hübbe
The Silicon Valley Model: Annika Steiber and Sverker Alänge