Management for Professionals

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Astra–Zeneca Merger: B. Rajesh Kumar
FOMDAS FOODS: Digital Marketing Pioneer: Lan Shen
Divisional Portfolio Governance Framework: Michael Knapp
Legal Information Management (LIM) Strategy: How to Transform a Legal Department: Kai Jacob
Improving Patient Flows at St. Andrew’s War Memorial Hospital’s Emergency Department Through Process Mining: Robert Andrews, Suriadi Suriadi, Moe Wynn, Arthur H. M. ter Hofstede and Sean Rothwell
Digitalization in Public Services: Process Automation and Workforce Management at BruderhausDiakonie, a Social Services Organization: Ulrich Müller and Thomas Deelmann
Case 42 Teradyne, Inc: B. Rajesh Kumar
Protecting the Organization During Vulnerable Times: Joseph Joy
Building a Marketing Intelligence System for New Retail Companies: Xiaodong Ma
Distributed Leadership: When People Claim Brand Ownership: Silvia Biraghi, Rossella C. Gambetti and Stephen Quigley
Transforming Shame in the Workplace, Leadership and Organisation: Contributions of Positive Psychology Movements to the Discourse: Claude-Hélène Mayer
The Pro-Poor Digitalisation Canvas: Shaping Innovation Towards SDGs 1 and 10: Malte Jütting, Franka Blumrich and Svenja Lemke
Artificial Intelligence and Emerging Technologies in Travel: Ben Vinod
Contemporary Issues in Platforms: R. Srinivasan
12 Commandments for a Successful SAP Project: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
HP Compaq Merger: B. Rajesh Kumar
Globalising How? The Route Towards International HR Development: Henriette-Muriel Müller, Alexander Thomas and Jan-Peter Müller
Value of Forecasting with Custom Methods: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Negotiations in Arabic Countries and the Middle East: Marc Helmold, Warda Samara, Ayat Abusini and Roshan Nelson
Case 47: Jamnagar Refinery Project, India: B Rajesh Kumar
Go-to-Market/Product Marketing: Timo Wagenblatt
Future State: Ben Vinod
Cell-Free Cooperative Massive MIMO: Pengfei Sun
German Closed-End Funds: Helmut Knepel
Holistic Manufacturing Network Management Approach at Jenoptik AG: Light and Production Division: Richard Hummel
Appendix 4: Methods: Dominik Maximini
An Entrepreneurial Approach to Designing Innovation Space: Jamshid Alamuti
Lead Management Automation Unites Marketing and Sales: Uwe Hannig
Negotiations with Asian Suppliers: Karlheinz Zuerl
Team Leadership Methods: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Content Marketing Process: Embrace Art and Science: Łukasz Kosuniak
Finding and Retaining Qualified Talents in Rwanda’s Automation Industry: Yousuf Abdalla
Underwriting and Credit Scoring: Colin Chen
Summary and Review of RWA and Tokenization and Development Suggestions: Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
Case 48: Big Dig Project: B Rajesh Kumar
Pricing Process and Pricing Psychology: Frank Frohmann
REOCs and REITs: Wolfgang Schäfers, Kai-Magnus Schulte and Alexander Scholz
Pushing the Right Buttons: How the Internet of Things Simplifies the Customer Journey: Nikolai Nölle and Frank Wisselink
Xiaomi: How Do the World’s Top Enterprises for Product Ecosystem Layout the Internet of Things?: Ziyi Zheng, Chuyan Li and Yan Tu
Information and Documentation: Philip Bauer
Organizational Design for Global Marketing Strategy: Bodo B. Schlegelmilch
Looking Ahead: George P. Moschis
Managing IP-Related Tensions Between Universities and Spin-Offs: Alexander A. Fink, Joshua Arbter and Stephan M. Wagner
Communication: Philip Bauer
Integrativeness Through Pursuing Integrative Intelligence as the Way Forward: Puneet K. Bindlish, Sharda S. Nandram and Ankur Joshi
Major Acquisitions by Facebook: B. Rajesh Kumar
Case 43 Century Communities: B. Rajesh Kumar
Feihe Dairy: Winged with Digintelligence: Fuming Chen
Sensing-Assisted Fast Network Access: Pengfei Sun
A Renowned Retail Company Creates an Industrial Internet Platform: Xiaodong Ma