Management for Professionals

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Dr. Sonya Hanna on Strategic Place Brand Management: Florian Kaefer
Lean Management Outlook 2030: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Change Management and Dealing with Resistance: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Blockchain Based Digital Economy and Industry 4.0: Arzu Alvan and Şükrü Umarbeyli
Failure in Design: Bernhard Rothbucher and Katharina Rothbucher
Marketing Travel & Leisure Services: George P. Moschis
Dealing with the Things—Management to Transaction: Haibo Hu
Personalization of Corporate Coverage: Frank Brettschneider and Matthias Vollbracht
Thoughts on China’s Real Estate Policies: Baoxing Qiu
Thoughts on China’s Real Estate Policies: Baoxing Qiu
Ethical Purchasing—Knowledge- and Person-Related Inhibitors to Consumption of Fair Fashion: Marlene M. Hohn and Christian F. Durach
Systematising Enterprise Governance: Bharat Vagadia
Global Talent Management and the American Female Executive: Laura Sankovich
Global Manufacturing at CLAAS: From a Local-for-Local Structure Toward Network Excellence: Hendrik Schellmann and Christian Köbke
Risk Management in RWA and Tokenization: Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
Retail Property Markets: Olaf Petersen
Case X: IBM and Cognitive Healthcare: Smart Healthcare Based on Cognitive Computing: Xiaoming Zhu
The Management of Risk and Crises in Projects: Wolfgang Salewski, Lutz Rosenstiel and Rod Zook
Collaborative and Spiritual Inquiry: Positive Leadership in Organizational Change and Higher Education: Sonya Sharififard, Charles Opong and Asia Ghazi
Case 37: Kudankulam Nuclear Power Plant, India: B Rajesh Kumar
Balancing Present and Future: Martin Pfiffner
Five Elements of a Data Platform: Xiaodong Ma
Approaching Digitalization at an SME Manufacturing Service Provider: Michael Reiner Kamm, Charlotte Wehking, Lena Franziska Kaiser, Markus Otto and Jan vom Brocke
Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generator: Boris Ringwald
Implications of VR, AR, and XR in Marketing Practices: A Descriptive Literature Review: Jangyash Kumar Rout and Abhishek Kumar
Business Architectures for Niche-Market Enterprises: Tom S. Graves
The Magic of a New Beginning: A Personnel Development Department Reinvents Itself the Future of HR. Current Developments and a Methodological Approach to Narrative Transformation of HR Identity: Melanie Gabert
Competitive Revenue Management: Ben Vinod
Dr. Stella Kladou on How Culture Impacts City Branding: Florian Kaefer
Outlook to SCRM 2030: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Key Account Management: The Close Cooperation with Important Customers: Christian Homburg, Heiko Schäfer and Janna Schneider
UK—Thames Tideway Tunnel: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Sustainability Challenges and the Way Forward in the Tea Industry: The Case of Sri Lanka: Y. Alahakoon, Mahendra Peiris and Nuwan Gunarathne
The Role of the Scenario and Its Re-assessment: Bruce Garvey and Adam D. M. Svendsen
Gaz de France Merger with Suez: B. Rajesh Kumar
Management Simulation: Hao Zhang
Consultants: Boon or Bane? Benefit or Burden?: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Digital Transformation of ABB Through Platforms: The Emergence of Hybrid Architecture in Process Automation: Johan Sandberg, Jonny Holmström and Kalle Lyytinen
Minding the Strategies: A Progressive Development Model: Haijun Xia
Project Business: Proven Partnership in EPC Contract Implementation in Nigeria: Tim Nippert and Stephan Westhus
Minding the Strategies: A Progressive Development Model: Haijun Xia
Exploiting the Economic Opportunities of the Energy Transition: Claudia Kemfert
Case 36 Ubiquiti Inc: B. Rajesh Kumar
A Fast Response System: Airline Shopping in an NDC World: Ben Vinod
Cost of Quality (CoQ): Timothy Adesanya Ibidapo
Decision-Making Intelligence: Dongying Hong
The Relevance and Perception of African Business Potentials: German Perspectives and Strategies on Internationalization to Africa: Tilo Halaszovich and Erik Deitersen
Driving Process Innovation: The Application of a Role-Based Governance Model at Lufthansa Technik: Janina Kettenbohrer, Mirko Kloppenburg and Daniel Beimborn
The Future of In-House Legal Departments and Their Impact on the Legal Market: Four Theses for General Counsels, and One for Law Firms: Markus Hartung and Arne Gärtner
Outlook: Ralf T. Kreutzer and Marie Sirrenberg