Competitive Revenue Management

Ben Vinod
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Ben Vinod: Charter and Go

Chapter 7 in The Evolution of Yield Management in the Airline Industry, 2021, pp 271-277 from Springer

Abstract: Abstract Competitive revenue management looks beyond leveraging historical data to forecase demand and set inventory controls. Prevailing competitive selling fares in the marketplace is a key input to determine how seat inventory should be managed. There are two alternate models for decision making with competitive revenue management. Overrides to existing inventory controls in real time is called dynamic availability. Dynamic pricing is a real time adjustment to the filed fare, based on prevailing market conditions and the selling fares in the market. The pros and cons of both approaches are reviewed.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-70424-7_7

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DOI: 10.1007/978-3-030-70424-7_7

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