Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generator

Boris Ringwald ()
Additional contact information
Boris Ringwald: Lead on GmbH, Leiter Vertrieb & Marketing

Chapter 11 in B2B Marketing, 2021, pp 271-283 from Springer

Abstract: Abstract The capturing of leads at trade fairs or in the field by the sales force is still a challenge for many B2B companies. Through the use of smartphones and tablets in sales, more and more companies rely on a digital lead capturing solution. This chapter explains the advantages of digitalization and automation of the lead capturing process and the cost savings that can be realized with an appropriate solution.

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-54292-4_11

Ordering information: This item can be ordered from
http://www.springer.com/9783030542924

DOI: 10.1007/978-3-030-54292-4_11

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().