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Management for Professionals

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Best Practices in Building a Digital Business Leadership
Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Tips for Six Sigma Sponsors to Support Projects and the Program
Reiner Hutwelker
Outlook
Tracy Dathe, Volker Müller and Marc Helmold
Examples from Real-Life SAP S/4HANA Projects
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Frameworks, Tools, and Leadership for Responding to Strategic Alliances Challenges
Merryn Rutledge
Relationship Management in Sports (Sponsorship)
Stefan Walzel
Competing Models of Success
Michael Alznauer
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
Christina Gaw
Managing the Application Separation Life Cycle
Joseph Joy
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
Christina Gaw
Dr. Marta Hereźniak on Place Brand Effectiveness
Florian Kaefer
Start-Ups Meet SMEs
Michael Krause
Change Management for Marketing and Sales Activities
Marc Helmold
Marketing Financial Services
George P. Moschis
Warranty Forecasting
Albert Liao
Discussion
Xuehua Wang
Realtime Data Accelerates Online Marketing
Kolja Brosche and Arun Kumar
How to Win the Battle on Innovation?
Taco C. R. Someren and Shuhua Someren-Wang
Epidemics: Out of Control
Christoph E. Mandl
The Digitalization of Customer Contact in Healthcare
Kolja A. Rafferty
Primary Research: The Nature of Scrum Survey
Dominik Maximini
TQM and BPR
Sanjay Mohapatra
Lean Management in Healthcare and Hospitals
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Personalization in Hospitality
Ben Vinod
SCRM in the Automotive Industry: AutoSCRM
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
People Involvement
Timothy Adesanya Ibidapo
The Future of Global Marketing Strategy
Bodo B. Schlegelmilch
From Project to IoT Strategy
Andreas Holtschulte
Creativity
Bernd X. Weis
Chinese Festivals: Knowing the Roots
Henk R. Randau and Olga Medinskaya
Conclusions
Claudio Franzetti
Budgeting Concepts
Ralf T. Kreutzer
The Future
Christiane Prange
Case 26: Pan-American Highway
B Rajesh Kumar
Valuable Intersections: Why CSR Requires Mindfulness for Higher Ed Leaders
Morgan R. Clevenger
A3 Thinking
Thomas Pyzdek
Anticipate What Customers Will Do
Louis-Philippe Kerkhove
Cost and Finance
Philip Bauer
Qwest Merger with US West
B. Rajesh Kumar
Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study
Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho and José Cabezas-Fernández
Determining Outcomes of HRM Practices
Wolfgang Becker, Bianca Brandt and Harald Eggeling
POP Mart: How to Maximize IP Value in the Field of Art Toy?
Xiaoxia Sun, Yu Jin and Xiaoxin Huang
Millennials in Leadership: An Examination of the Practice-Immediacy Model
Kevin Bottomley and Sylvia Willie Burgess
Case 30 Amazon
B. Rajesh Kumar
Monument Protection and Zoning: Regulations and Public Support from an International Perspective
Wolfgang Maennig
Progress Data
Mario Vanhoucke
Human Aspects of Technical Risk Management
Roman Boutellier and Mareike Heinzen
GrainGrow: Bringing Innovation in Food Handling
Mathew Tsamenyi and Nana Yaa A. Gyamfi
Making the Organization Understandable (Step VII)
Martin Pfiffner
Fields of Application of Artificial Intelligence—Security Sector and Military Sector
Ralf T. Kreutzer and Marie Sirrenberg
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