Management for Professionals
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- Best Practices in Building a Digital Business Leadership
- Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
- Tips for Six Sigma Sponsors to Support Projects and the Program
- Reiner Hutwelker
- Outlook
- Tracy Dathe, Volker Müller and Marc Helmold
- Examples from Real-Life SAP S/4HANA Projects
- Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
- Frameworks, Tools, and Leadership for Responding to Strategic Alliances Challenges
- Merryn Rutledge
- Relationship Management in Sports (Sponsorship)
- Stefan Walzel
- Competing Models of Success
- Michael Alznauer
- Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
- Christina Gaw
- Managing the Application Separation Life Cycle
- Joseph Joy
- Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
- Christina Gaw
- Dr. Marta Hereźniak on Place Brand Effectiveness
- Florian Kaefer
- Start-Ups Meet SMEs
- Michael Krause
- Change Management for Marketing and Sales Activities
- Marc Helmold
- Marketing Financial Services
- George P. Moschis
- Warranty Forecasting
- Albert Liao
- Discussion
- Xuehua Wang
- Realtime Data Accelerates Online Marketing
- Kolja Brosche and Arun Kumar
- How to Win the Battle on Innovation?
- Taco C. R. Someren and Shuhua Someren-Wang
- Epidemics: Out of Control
- Christoph E. Mandl
- The Digitalization of Customer Contact in Healthcare
- Kolja A. Rafferty
- Primary Research: The Nature of Scrum Survey
- Dominik Maximini
- TQM and BPR
- Sanjay Mohapatra
- Lean Management in Healthcare and Hospitals
- Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
- Personalization in Hospitality
- Ben Vinod
- SCRM in the Automotive Industry: AutoSCRM
- Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
- People Involvement
- Timothy Adesanya Ibidapo
- The Future of Global Marketing Strategy
- Bodo B. Schlegelmilch
- From Project to IoT Strategy
- Andreas Holtschulte
- Creativity
- Bernd X. Weis
- Chinese Festivals: Knowing the Roots
- Henk R. Randau and Olga Medinskaya
- Conclusions
- Claudio Franzetti
- Budgeting Concepts
- Ralf T. Kreutzer
- The Future
- Christiane Prange
- Case 26: Pan-American Highway
- B Rajesh Kumar
- Valuable Intersections: Why CSR Requires Mindfulness for Higher Ed Leaders
- Morgan R. Clevenger
- A3 Thinking
- Thomas Pyzdek
- Anticipate What Customers Will Do
- Louis-Philippe Kerkhove
- Cost and Finance
- Philip Bauer
- Qwest Merger with US West
- B. Rajesh Kumar
- Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study
- Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho and José Cabezas-Fernández
- Determining Outcomes of HRM Practices
- Wolfgang Becker, Bianca Brandt and Harald Eggeling
- POP Mart: How to Maximize IP Value in the Field of Art Toy?
- Xiaoxia Sun, Yu Jin and Xiaoxin Huang
- Millennials in Leadership: An Examination of the Practice-Immediacy Model
- Kevin Bottomley and Sylvia Willie Burgess
- Case 30 Amazon
- B. Rajesh Kumar
- Monument Protection and Zoning: Regulations and Public Support from an International Perspective
- Wolfgang Maennig
- Progress Data
- Mario Vanhoucke
- Human Aspects of Technical Risk Management
- Roman Boutellier and Mareike Heinzen
- GrainGrow: Bringing Innovation in Food Handling
- Mathew Tsamenyi and Nana Yaa A. Gyamfi
- Making the Organization Understandable (Step VII)
- Martin Pfiffner
- Fields of Application of Artificial Intelligence—Security Sector and Military Sector
- Ralf T. Kreutzer and Marie Sirrenberg
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