Management for Professionals

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Organizing an Industrial Company’s Marketing and Sales Department: Claudio A. Saavedra
Capital Management and Risk Weighted Asset: Colin Chen
Analyze: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
José Pablo Arango Calle on Country Branding in Colombia: Florian Kaefer
Digital Transformation of the Automotive Industry Through Collaboration Hubs: Anders Hjalmarsson Jordanius, Gustaf Juell-Skielse and Hanna Rydehell
Optimizing Logistic Networks: Moshe Kress
Accelerating Divestitures Through Minimal Rebranding: Joseph Joy
The Development of REIT Markets in Greater China: Bing Zhu
The Development of REIT Markets in Greater China: Bing Zhu
Applications of a Digital Twin for the Use of Compressed Air Stations: Concepts and Methods for Model-Based Automatic Planning, Design, Control, and Analysis of Compressed Air Stations: Florian Wagner
Six Sigma Project Guideline: Reiner Hutwelker
CRM and CAS: Signposts in the Information Jungle: Christian Homburg, Heiko Schäfer and Janna Schneider
Case 21: Bhadla Solar Park: B Rajesh Kumar
The Remarkable Transformation of Cross-Border E-commerce Service Providers Named Cifnews: Zhigang Fan, Huijing Sun and Xuanshun Zhai
Development of Strategies and Transformation Paths for Structured and Targeted Digital Change: The Case of the Presbyterian Church of Ghana Trinity Congregation: Sylvester Tetey Asiedu and Richard Boateng
Ecosystem Services: Daniel Fasnacht
Creativity Tools in QM: Marc Helmold
Managing Complexity: Christoph E. Mandl
BanIva: Going Bananas for Diversification: Mathew Tsamenyi and Nana Yaa A. Gyamfi
Complaint Evaluation: Bernd Stauss and Wolfgang Seidel
Application of the Design Thinking Approach to Process Redesign at an Insurance Company in Brazil: José Ricardo Cereja, Flavia Maria Santoro, Elena Gorbacheva and Martin Matzner
Using Collaboration to Create Added-Value for End Customers: Sathit Parniangtong
The Road to Sustainable Coexistence of China, the USA, and the EU: Taco C. R. Someren and Shuhua Someren-Wang
Building Agile Enterprises: A Model-Based Approach to Rapid Realization of Business Value: Marc M. Lankhorst and Bas Gils
Case 27 Logitech International: B. Rajesh Kumar
Innovation Management: Marc Helmold
Other Pricing: Claudio Franzetti
Cultural Characteristics of Scrum: Dominik Maximini
Towards Efficient Financial Supply Chains: How to Leverage Inter-organizational Working Capital by Digitalizing the Financial Flows: Lotta Lind and Florian Schupp
Think About It!: Effective Governance: Roger Gutbrod and Christian Wiele
Philosophy and Religion: Henk R. Randau and Olga Medinskaya
Catalyzing Social Impact Investments: Michael Gilligan
Development Process for Smart Service Strategies: Grasping the Potentials of Digitalization for Servitization: Christian Koldewey, Jürgen Gausemeier, Roman Dumitrescu, Hans Heinrich Evers, Maximilian Frank and Jannik Reinhold
Kaizen Events: Thomas Pyzdek
Publicly Funded R&D: Why, What, and How?: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Equality and Gender-Based Violence in the University: A Practical Case of Social Marketing to Implement in the Framework of Non-Profit Marketing Studies: Juan José Mier-Terán Franco and Pedro Pablo Marín-Dueñas
Strategy Praxis: Perspectives and Reflections: George Tovstiga
Knowledge Risk Management During Implementation of Open Innovation: Serdal Temel and Wim Vanhaverbeke
Negotiation and the Martial Arts, Mastering the Art of Effective Persuasion: The Asian Perspective: Kim Cheng Patrick Low
Finding the Key to Positive Leadership: Applying Virtue Ethics and Inclusivity: Kerri Cissna and H. Eric Schockman
Implementing Successful Strategic Outsourcing Programmes: Bharat Vagadia
Conclusion: Martin Kupiek
Conclusion: Nick Shannon and Bruno Frischherz
Sys HRM Curriculum Prototype Design: Regina Tendayi and Larry M. Starr
Juan Carlos Belloso on City Branding and the Case of Barcelona: Florian Kaefer
Separating the Useful from the Harmful: How the Core Competence of Filtration Drives Digital Marketing Transformation: Julia Remmele, Gudmund Semb and Marian Wenking
The Importance of Family: Henk R. Randau and Olga Medinskaya
Sustainable Supply Chain Management: Marco Formentini
Path Dependence: Segregation, Increasing Returns, and Success to the Successful: Christoph E. Mandl
System Reliability: Hao Zhang