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Management for Professionals

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The Use of Mindfulness in a Traumatic VUCA World
Bronwen Rees
Building Iconic Luxury Brands, GenAI, and the Gift of Foresight
Diana Derval
Integrated Campaign Planning in a Programmatic World
Andy Stevens, Andreas Rau and Matthew McIntyre
Acquiring Talent for the Automotive Aftermarket: How Sustainability Is Becoming a Key Driver in Talent Acquisition and Development for the Sector
Gyula Kimpán and Maria Elo
Conclusions from Case Studies
Peter Curwen and Jason Whalley
Minimum Interest Calculation
Claudio Franzetti
Summary: Proposition of a Holistic Innovation Transformation Model
Barbara Blenski, Svenja Damberg and Zita K. Lucius
China and the West
Henk R. Randau and Olga Medinskaya
Dr. Jordi de San Eugenio Vela on City Branding and Public Diplomacy
Florian Kaefer
Competitor Information: Know Your Opponent
Christian Homburg, Heiko Schäfer and Janna Schneider
Innovations as Part of Performance Management
Marc Helmold
In-House Innovation Management
Henryk Biesiada and Christine Ebner-Um
Outlook of New Work 2030
Marc Helmold
Problem-Solving, Process, and Idea Creation Tools
Marc Helmold
Expatriate and Expat-Preneur Ecosystems: Innovation Spaces Away from Home
Alexander Ruthemeier
Preparing for Crises: Enhancing Resilience
Frank Herdmann
IP as an Important Value Driver for Start-Up Strategies in Established Companies
Beat Weibel and Rudolf Freytag
Narrative Change Architecture: Making Change Accessible
Christine Erlach and Michael Müller
Case 25 EPAM Systems Inc
B. Rajesh Kumar
Innovative Project Management Tools
Ralf T. Kreutzer
Global Marketing Ethics and CSR
Bodo B. Schlegelmilch
Women’s Leadership Development Through Networks of Support: An Analysis of the Women’s Leadership Circles of Vermont
Marla Solomon and Kerry Secrest
Performance Contracting
Peter Bogetoft
TBM for a B2B Marketing Department: Case Study SME
Uwe G. Seebacher
Proactive Personality and Sense of Thriving at Work as Predictors of Lean Manufacturing Practice Deployment
Aurora Irma Máynez-Guaderrama and María Marisela Vargas-Salgado
Case 19: Shanghai World Financial Center
B Rajesh Kumar
Case VI: Children’s Hospital of Shanghai: A Pioneer in Smart Healthcare
Xiaoming Zhu
Fields of Application of Artificial Intelligence—Energy Sector, Smart Home, Mobility and Transport
Ralf T. Kreutzer and Marie Sirrenberg
Portfolios, Innovation and Value Creation
Michael Knapp
Global Available-to-Promise (global ATP)
Bernhard Fleischmann and Sebastian Geier
Competitive Intelligence: Actionable Business Insights
Rupert A. Brandmeier and Florian Rupp
Cooperative Innovation and Its Future
Georg Weiers
Commercial Property Financing After the Crisis
Frank Nickel
Better Customer Segmentation
Louis-Philippe Kerkhove
Preventing Youth Violence in El Salvador: A Relational Social Marketing Model
Reynaldo Rivera
Summary and Outlook
Hermann Troger
Willfields and THF: Leveraging Operations for Value Chain Redefinition
Mathew Tsamenyi and Nana Yaa A. Gyamfi
Royal Dutch Shell in a Changing World: Navigating Uncertainty
Ben Beurden
Assessing Organizational Maturity: The Role of Maturity Models in Project Success
Silvia Mari, Adi Muslic and Massimo Pirozzi
Value Co-creation as Key to Customer Satisfaction in Digital Services Sales
Rubén André Lorenzo
We Are All Chimeras: Promoting Unity, Diversity, and Ingenuity Through Metaphorical Storytelling
Brooke Hessler and E. D. Woodworth
Does Employee Downsizing Really Work?
Deepak K. Datta and Dynah A. Basuil
The Market: Identify Trends at an Early Stage
Christian Homburg, Heiko Schäfer and Janna Schneider
Optimization Analysis of Clean Energy Transformation
Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
A Step-By-Step Methodology for Commercial Aircraft Valuation: Case Study of Boeing and Airbus
Bijan Vasigh and Farshid Azadian
The Future: Will the Piracy Paradox Persist?
Peggy Chaudhry and Alan Zimmerman
Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management
Frank M. Hannich and Marcel Hüttermann
From Bidding to Project Launching
Stefano Tonchia
Altria Group’s Spin-Off of Philip Morris International Inc
B. Rajesh Kumar
Change Management: Shaping Change Successfully
Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
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