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Management for Professionals

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Expatriate and Expat-Preneur Ecosystems: Innovation Spaces Away from Home
Alexander Ruthemeier
Royal Dutch Shell in a Changing World: Navigating Uncertainty
Ben Beurden
Case 19: Shanghai World Financial Center
B Rajesh Kumar
Performance Contracting
Peter Bogetoft
Global Available-to-Promise (global ATP)
Bernhard Fleischmann and Sebastian Geier
Women’s Leadership Development Through Networks of Support: An Analysis of the Women’s Leadership Circles of Vermont
Marla Solomon and Kerry Secrest
Competitive Intelligence: Actionable Business Insights
Rupert A. Brandmeier and Florian Rupp
Proactive Personality and Sense of Thriving at Work as Predictors of Lean Manufacturing Practice Deployment
Aurora Irma Máynez-Guaderrama and María Marisela Vargas-Salgado
Cooperative Innovation and Its Future
Georg Weiers
Innovative Project Management Tools
Ralf T. Kreutzer
Global Marketing Ethics and CSR
Bodo B. Schlegelmilch
Better Customer Segmentation
Louis-Philippe Kerkhove
Willfields and THF: Leveraging Operations for Value Chain Redefinition
Mathew Tsamenyi and Nana Yaa A. Gyamfi
Summary and Outlook
Hermann Troger
Preventing Youth Violence in El Salvador: A Relational Social Marketing Model
Reynaldo Rivera
Value Co-creation as Key to Customer Satisfaction in Digital Services Sales
Rubén André Lorenzo
Assessing Organizational Maturity: The Role of Maturity Models in Project Success
Silvia Mari, Adi Muslic and Massimo Pirozzi
Commercial Property Financing After the Crisis
Frank Nickel
TBM for a B2B Marketing Department: Case Study SME
Uwe G. Seebacher
Portfolios, Innovation and Value Creation
Michael Knapp
Case VI: Children’s Hospital of Shanghai: A Pioneer in Smart Healthcare
Xiaoming Zhu
Fields of Application of Artificial Intelligence—Energy Sector, Smart Home, Mobility and Transport
Ralf T. Kreutzer and Marie Sirrenberg
From Bidding to Project Launching
Stefano Tonchia
Jose Filipe Torres on the Branding and Digital Reputation of Countries
Florian Kaefer
Is Gambling an “Unproductive” Activity?
Douglas Walker
Does Employee Downsizing Really Work?
Deepak K. Datta and Dynah A. Basuil
Risk Management
Tracy Dathe, Volker Müller and Marc Helmold
Symbolic Capital
Richard Thomas Watson and Saji K. Mathew
The Market: Identify Trends at an Early Stage
Christian Homburg, Heiko Schäfer and Janna Schneider
Altria Group’s Spin-Off of Philip Morris International Inc
B. Rajesh Kumar
Case Studies of Flowing Streams
Professor Sushil
Sys HRM Data Analytics
Regina Tendayi and Larry M. Starr
Optimization Analysis of Clean Energy Transformation
Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
A Step-By-Step Methodology for Commercial Aircraft Valuation: Case Study of Boeing and Airbus
Bijan Vasigh and Farshid Azadian
Success with Partnering: Results of an International Study
Christian Krämer
We Are All Chimeras: Promoting Unity, Diversity, and Ingenuity Through Metaphorical Storytelling
Brooke Hessler and E. D. Woodworth
New Technology of Digital Intelligence
Dongying Hong
The Project Leader as Executive
Jürgen Wegge and Klaus-Helmut Schmidt
Brazil: The Green Giant
Niklas Schaffmeister
Talent Management in the MENA and GCC Regions: Challenges and Opportunities
Mhamed Biygautane and Khalid Othman Al Yahya
Change Management: Shaping Change Successfully
Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management
Frank M. Hannich and Marcel Hüttermann
The Future: Will the Piracy Paradox Persist?
Peggy Chaudhry and Alan Zimmerman
Lean Management in the Construction Industry
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Danone–Dumex in China: The First Drink of Milk
Hua Li and Yao Chen Grenot
Managing Complexity: The Case of Siemens
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Reexamining Transformational Leadership in Complex Systems
Isaac Wanasika and Keiko Krahnke
Managing Cultural Differences
Bharat Vagadia
Engineer Open Innovation-Based Business Model Developing Circle
JinHyo Joseph Yun
Administrative Structure and Ethnic Groups
Henk R. Randau and Olga Medinskaya
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