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Management for Professionals

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Blockchain Driven Supply Chain and Industry 4.0 Technologies
Syed Ahsan Ali Zaman, Hamza Muhammad Dawood, Syeda Nageen Zehra and Syeda Zehra Saeed
Best Practices in Building a Digital Business Leadership
Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Case 25: Trans-Siberian Railway
B Rajesh Kumar
Cooperative, Connected and Automated Mobility
Wolfgang H. Schulz, Horst Wieker and Bettina Arnegger
The Measurement of Systems
Richard Thomas Watson
Case 29 MVB Financial Corporation
B. Rajesh Kumar
Budgeting Concepts
Ralf T. Kreutzer
Conclusions
Claudio Franzetti
Chinese Festivals: Knowing the Roots
Henk R. Randau and Olga Medinskaya
Creativity
Bernd X. Weis
From Project to IoT Strategy
Andreas Holtschulte
SCRM in the Automotive Industry: AutoSCRM
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
The Future of Global Marketing Strategy
Bodo B. Schlegelmilch
People Involvement
Timothy Adesanya Ibidapo
Personalization in Hospitality
Ben Vinod
Lean Management in Healthcare and Hospitals
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
TQM and BPR
Sanjay Mohapatra
Primary Research: The Nature of Scrum Survey
Dominik Maximini
The Digitalization of Customer Contact in Healthcare
Kolja A. Rafferty
Epidemics: Out of Control
Christoph E. Mandl
Realtime Data Accelerates Online Marketing
Kolja Brosche and Arun Kumar
How to Win the Battle on Innovation?
Taco C. R. Someren and Shuhua Someren-Wang
Discussion
Xuehua Wang
Warranty Forecasting
Albert Liao
Marketing Financial Services
George P. Moschis
Change Management for Marketing and Sales Activities
Marc Helmold
Start-Ups Meet SMEs
Michael Krause
Dr. Marta Hereźniak on Place Brand Effectiveness
Florian Kaefer
Competing Models of Success
Michael Alznauer
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
Christina Gaw
Managing the Application Separation Life Cycle
Joseph Joy
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
Christina Gaw
Millennials in Leadership: An Examination of the Practice-Immediacy Model
Kevin Bottomley and Sylvia Willie Burgess
POP Mart: How to Maximize IP Value in the Field of Art Toy?
Xiaoxia Sun, Yu Jin and Xiaoxin Huang
Determining Outcomes of HRM Practices
Wolfgang Becker, Bianca Brandt and Harald Eggeling
Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study
Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho and José Cabezas-Fernández
Qwest Merger with US West
B. Rajesh Kumar
Cost and Finance
Philip Bauer
Anticipate What Customers Will Do
Louis-Philippe Kerkhove
A3 Thinking
Thomas Pyzdek
Valuable Intersections: Why CSR Requires Mindfulness for Higher Ed Leaders
Morgan R. Clevenger
Case 26: Pan-American Highway
B Rajesh Kumar
The Future
Christiane Prange
Global Supply Chains
Bodo B. Schlegelmilch
People Analytics Industry Landscape—Has its Time Come?
Rahul Ghatak
Insights from Alibaba’s Digital Transformation
Xiaodong Ma
Digital Strategy
Angel Gavieiro Besteiro
Business Banquets
Henk R. Randau and Olga Medinskaya
Strategic and Operational Marketing Plan
Ralf T. Kreutzer
Payment Collection in International Trade
Eun Sup Lee
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