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Management for Professionals

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Cases and Solutions
Wing Sun Li
Social Entrepreneur Open Innovation-Based Business Model Developing Circle
JinHyo Joseph Yun
E-Commerce Marketplace: Selling Spare Parts to Repair Shops in Kenya
Sarah Johnson
Akshayakalpa
Gopal Naik and S. Rajeshwaran
Impact Investing at the Base of the Pyramid: Unitus Seed Fund
Mary J. Cronin
Talent Management in Poland: Challenges, Strategies and Opportunities
Sylwia Przytula
The Salesperson Personality: Of Know-It-Alls, Socializers and Allrounders
Christian Homburg, Heiko Schäfer and Janna Schneider
5G+ Smart Healthcare
Pengfei Sun
Pricing Process Part 3: Structure (3c: Price Optimization)
Frank Frohmann
Empowering Women as Key Changemakers: Why Female-Driven Social Innovation Matters
Eva Vosen, Stefan Wilhelm and André Habisch
Application Examples of Transaction Cost Measurement and Analysis to Management
Chihiro Suematsu
Intertwining Lean and Design Thinking: Software Product Development from Empathy to Shipment
Tobias Hildenbrand and Johannes Meyer
Etiquette: Dos and Don’ts
Henk R. Randau and Olga Medinskaya
Malcolm Allan on City Branding and Placemaking in Great Britain
Florian Kaefer
Stage 7: Retention Management retention management
Matthias T. Meifert
Deployment
Martin Grunow and Poorya Farahani
Future Outlook and Trends in QM
Marc Helmold
Preparing Business Activities in China
Christiane Prange
After Planning Is Before Planning: New Year, New Challenges
Lukas Rieder and Raef Lawson
Casinos and Commercial Real Estate Values: A Case Study of Detroit
Douglas Walker
British Petroleum Merger with Amoco
B. Rajesh Kumar
Cooperative, Connected and Automated Mobility
Wolfgang H. Schulz, Horst Wieker and Bettina Arnegger
Case 25: Trans-Siberian Railway
B Rajesh Kumar
Best Practices in Building a Digital Business Leadership
Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Operations Research in International Manufacturing Networks
Martin Benfer, Sina Peukert and Gisela Lanza
Examples from Real-Life SAP S/4HANA Projects
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Relationship Management in Sports (Sponsorship)
Stefan Walzel
Tips for Six Sigma Sponsors to Support Projects and the Program
Reiner Hutwelker
Outlook
Tracy Dathe, Volker Müller and Marc Helmold
Blockchain Driven Supply Chain and Industry 4.0 Technologies
Syed Ahsan Ali Zaman, Hamza Muhammad Dawood, Syeda Nageen Zehra and Syeda Zehra Saeed
Frameworks, Tools, and Leadership for Responding to Strategic Alliances Challenges
Merryn Rutledge
The Measurement of Systems
Richard Thomas Watson
Case 29 MVB Financial Corporation
B. Rajesh Kumar
Managing the Application Separation Life Cycle
Joseph Joy
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
Christina Gaw
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
Christina Gaw
The Digitalization of Customer Contact in Healthcare
Kolja A. Rafferty
Primary Research: The Nature of Scrum Survey
Dominik Maximini
How to Win the Battle on Innovation?
Taco C. R. Someren and Shuhua Someren-Wang
SCRM in the Automotive Industry: AutoSCRM
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Realtime Data Accelerates Online Marketing
Kolja Brosche and Arun Kumar
From Project to IoT Strategy
Andreas Holtschulte
Creativity
Bernd X. Weis
Personalization in Hospitality
Ben Vinod
Marketing Financial Services
George P. Moschis
Warranty Forecasting
Albert Liao
Dr. Marta Hereźniak on Place Brand Effectiveness
Florian Kaefer
People Involvement
Timothy Adesanya Ibidapo
The Future of Global Marketing Strategy
Bodo B. Schlegelmilch
Start-Ups Meet SMEs
Michael Krause
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