Management for Professionals

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Innovations as Part of Performance Management: Marc Helmold
Preparing for Crises: Enhancing Resilience: Frank Herdmann
The Role that Gaming Features Play in Increasing Viewer Engagement in the Field of Digital Marketing: Udgam Mishra, Uttam Mishra, Keshav Prasad Gadtaula and Achyut Gyawali
Conclusion: Jim Austin, Judith Bentkover and Laurence Chait
Being Competitive in Sub-Saharan African Markets: The Example of a German Material Handling Equipment Producer: Slim Lamine
Dr. Jordi de San Eugenio Vela on City Branding and Public Diplomacy: Florian Kaefer
Competitor Information: Know Your Opponent: Christian Homburg, Heiko Schäfer and Janna Schneider
IP as an Important Value Driver for Start-Up Strategies in Established Companies: Beat Weibel and Rudolf Freytag
China and the West: Henk R. Randau and Olga Medinskaya
Minimum Interest Calculation: Claudio Franzetti
Summary: Proposition of a Holistic Innovation Transformation Model: Barbara Blenski, Svenja Damberg and Zita K. Lucius
Outlook of New Work 2030: Marc Helmold
Creating Value Through Strategic Alliances: Wing Sun Li
Supporting Lean Startup Methodology in Three Finnish Micro-Sized Enterprises: Sami Jantunen, Helena Merikoski, Timo Partala, Niina Rantakari and Teija Rautiainen
Sustainable Social Entrepreneurship: Serving the Destitute, Feeding the Hungry, and Reducing the Food Waste: Satinder Dhiman
Warranty Data: Albert Liao
The Use of Mindfulness in a Traumatic VUCA World: Bronwen Rees
Expatriate and Expat-Preneur Ecosystems: Innovation Spaces Away from Home: Alexander Ruthemeier
Extracting Value from Global Operations: Bodo B. Schlegelmilch
Patent Management in New Technology Environments: Oliver Gassmann, Martin A. Bader and Mark James Thompson
GDS: The Turbulent Years (2012–Present): Ben Vinod
(Air)port Innovations as Ecosystem Innovations: Mikael Lind and Sandra Haraldson
Case 25 EPAM Systems Inc: B. Rajesh Kumar
Narrative Change Architecture: Making Change Accessible: Christine Erlach and Michael Müller
A Community-Driven Change Model in Battle Creek: Project 20/20: Talia Champlin and Amanda Lankerd
Social Innovation: Back to the Roots of Social Interaction: Matthias Lovrek and Joseph Kap-herr
Problem-Solving, Process, and Idea Creation Tools: Marc Helmold
Integrated Campaign Planning in a Programmatic World: Andy Stevens, Andreas Rau and Matthew McIntyre
Acquiring Talent for the Automotive Aftermarket: How Sustainability Is Becoming a Key Driver in Talent Acquisition and Development for the Sector: Gyula Kimpán and Maria Elo
Building Iconic Luxury Brands, GenAI, and the Gift of Foresight: Diana Derval
Conclusions from Case Studies: Peter Curwen and Jason Whalley
TBM for a B2B Marketing Department: Case Study SME: Uwe G. Seebacher
Commercial Property Financing After the Crisis: Frank Nickel
Global Available-to-Promise (global ATP): Bernhard Fleischmann and Sebastian Geier
Better Customer Segmentation: Louis-Philippe Kerkhove
Cooperative Innovation and Its Future: Georg Weiers
Case 19: Shanghai World Financial Center: B Rajesh Kumar
Assessing Organizational Maturity: The Role of Maturity Models in Project Success: Silvia Mari, Adi Muslic and Massimo Pirozzi
Summary and Outlook: Hermann Troger
Willfields and THF: Leveraging Operations for Value Chain Redefinition: Mathew Tsamenyi and Nana Yaa A. Gyamfi
Preventing Youth Violence in El Salvador: A Relational Social Marketing Model: Reynaldo Rivera
Innovative Project Management Tools: Ralf T. Kreutzer
Global Marketing Ethics and CSR: Bodo B. Schlegelmilch
Proactive Personality and Sense of Thriving at Work as Predictors of Lean Manufacturing Practice Deployment: Aurora Irma Máynez-Guaderrama and María Marisela Vargas-Salgado
Fields of Application of Artificial Intelligence—Energy Sector, Smart Home, Mobility and Transport: Ralf T. Kreutzer and Marie Sirrenberg
Case VI: Children’s Hospital of Shanghai: A Pioneer in Smart Healthcare: Xiaoming Zhu
Value Co-creation as Key to Customer Satisfaction in Digital Services Sales: Rubén André Lorenzo
Royal Dutch Shell in a Changing World: Navigating Uncertainty: Ben Beurden
Performance Contracting: Peter Bogetoft
Portfolios, Innovation and Value Creation: Michael Knapp