Management for Professionals

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Lean Management and Pull as Part of the Marketing Strategy: Marc Helmold
Corporate Governance: Bharat Vagadia
From Collectivism to Individualism: Henk R. Randau and Olga Medinskaya
Case 22: Tengger Desert Solar Park China: B Rajesh Kumar
Spirituality in Management Education for Building Integrated Self: Insights from Sanskrit Scriptures: Pawan Kumar Singh
Making and Keeping Stakeholders Mindful of CSR: Joan Marques
Is Luxury Experience Compatible with CSR?: Wided Batat
Digital Business and Revenue Models: Wingsun Li
Bell Atlantic- GTE Merger: B. Rajesh Kumar
IT-Based QM: Marc Helmold
Dr. Magdalena Florek on Place Marketing and Brand Equity: Florian Kaefer
Making Use of Superfast Connectivity: Peter Curwen and Jason Whalley
Lean and Six Sigma: Partners for Quality: Reiner Hutwelker
Case 23: Millau Viaduct—The Tallest Bridge, France: B Rajesh Kumar
Engaging Generation Y: The Millennial Challenge: Svetlana Holt
Longevity and Success in Family Business: Laura Hougaz
Institutional Supports for Commercial Activities: Tracy Dathe, Volker Müller and Marc Helmold
Service Productivity and Innovation: John Bessant, Claudia Lehmann and Kathrin M. Möslein
OTT Partnering with Telcos: On the Rise: Christian Krämer and Riem Jalajel
Evolution of Digital Campaign Design and Management: Nils Hachen and Stefan Bardega
Marketing Automation: Defining the Organizational Framework: Alexander Mrohs
Setting Up a Company in the Life Science Sector: Heinz Bettmann
Fields of Application of Artificial Intelligence—Financial Services and Creative Sector: Ralf T. Kreutzer and Marie Sirrenberg
Case VII: Shanghai Ninth People’s Hospital: A Leader in Personalized Healthcare: Xiaoming Zhu
Failure in Volunteer Work: A Call for Strategic Volunteer Management: Romualdo Ramos and Theo Wehner
Legal Tech Will Radically Change the Way SMEs Handle Legal: How SMEs Can Run Legal as Effectively and Professionally as Large Corporations: Sven Alemann
Finding the Right Influencers, KOLs, and the Sense of Smell: Diana Derval
Organizational Stress: A Two-Edged Sword: Stephen R. Balzac
Can Generative-AI (ChatGPT and Bard) Be Used as Red Team Avatars in Developing Foresight Scenarios?: Bruce Garvey and Adam D. M. Svendsen
Marketing Automation and Customer Loyalty: Janosch Baum
Self-Management for Project Managers: Silke Weisweiler, Jürgen Kuhrts, Isabell Braumandl and Ellen Schmid
Technical Risk Management: Roman Boutellier and Mareike Heinzen
Strategy Function: Angel Gavieiro Besteiro
The Measurement of Capital: Richard Thomas Watson and Saji K. Mathew
How to Design a Modern Medical Records System: Annegret Junker
Managing Customer and Partner Transitions During a Separation: Joseph Joy
Automotive Aftermarket in the Western Balkans: Opportunities for the Region and the European Automotive Industry: Iris Koleša and Andreja Jaklič
Resources: Philip Bauer
Case 28 PJT Partners: B. Rajesh Kumar
Conclusion and Outlook: Andreas Graesser
Sense of Status, Serious Gaming, and the Future of Work: Diana Derval
Leadership Beyond the Enterprise: Michael Alznauer
Glossary of Management Terms: Marc Helmold
BPR and Automation: Sanjay Mohapatra
Conclusion: Pierre Mora
TBM for Technical Sales: Case Study Manufacturing Industry: Uwe G. Seebacher
Generations of Change: Henk R. Randau and Olga Medinskaya
Key Learnings: How to Start a Pioneering Business Model?: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Intelligence Ethics: Klaus Solberg Söilen
Science for System Development and Evolution: Isak Bukhman