From the Peak to the Mire, How Should the Straggling TuNiu Break Through?

Wenze Huang and Yulin Zhang
Additional contact information
Wenze Huang: Southeast University
Yulin Zhang: Southeast University

A chapter in Innovation of Digital Economy, 2023, pp 185-203 from Springer

Abstract: Abstract 16 years ago, Yu Dunde, who loves websites and tourism, saw business opportunities in the online tourism market, so at the age of 25, he and his partners founded TuNiu, an e-commerce website for tourism products. TuNiu initially grew very fast because of its unique customized tour. In 2010, its sales performance reached 400 million yuan. It took only eight years to successfully list on NASDAQ in 2014. Through perfect human resource training mode, innovative marketing mode and excellent brand creation scheme, TuNiu once ranked among the forefront of China's online tourism industry. However, changes in high-level personnel, intensified competition in the industry and the arrival of COVID- 19 have led to tight capital chains, declining market share and declining share prices. How can the way cattle realize self-help with the tide of the times in the personalized era, and how can the market be recovered?

Keywords: Online travel; Electronic Commerce; Business model (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-1741-9_15

Ordering information: This item can be ordered from
http://www.springer.com/9789819917419

DOI: 10.1007/978-981-99-1741-9_15

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().