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Management for Professionals

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Minimising Risk Through the Contract
Bharat Vagadia
The Trade-Offs of Incentive Programs in Family Enterprises
Hermut Kormann and Birgit Suberg
Dynamics of Digital Content Consumption and Social Norm
Xuejing Ma
Performance in Finance Management
Marc Helmold
Transforming Cancer Survivorship Care
Doreen Wiggins
Manageable or Not? (Step II)
Martin Pfiffner
X-Charts
Thomas Pyzdek
Case 11: Hong Kong Zhuhai Macao Bridge (HZMB)
B Rajesh Kumar
Conventional Pathologies
Gilbert W. Fairholm
Allowance for Credit Loss and CECL
Colin Chen
Taxhavens
Gio Wiederhold
Economics of Quality
Timothy Adesanya Ibidapo
Guidelines for the Implementation of Enterprise Governance of IT
Steven Haes and Wim Grembergen
UXi Validation: How to Evaluate if Brand Values Can Be Experienced by Users
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Conclusion
Armin Trost
Marketing of Biomethane
Carsten Herbes
General Remarks and Overview
Roland Müller and Christopher Drax
The Hybrid Cloud
Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
The Contribution of Measurement in a Cross-Device, Data-Driven, Real-Time Marketing World
Niko Marcel Waesche, Tilman Rotberg and Florian Renz
Organizational Challenges and Phases of Implementation and Optimization
Roland Müller and Christopher Drax
Five Topics for Which Industry Needs Innovation Managers
Chris C. Gernreich, Christian Ahlfeld and Sebastian Knop
Hjörtur Smárason on Place Branding, Future Cities, and Brand Africa
Florian Kaefer
Sustaining Lean
Ganesh Mahadevan and Kalyana C. Chejarla
Policy Resistance: Rebound Effect and Other Fixes that Fail
Christoph E. Mandl
Short Survey of Coach Training and Coaching Companies
Arun Kohli
Project Cost Management and Finance
Stefano Tonchia
Principles of Strategy: Advanced
Jeremy David Curuksu
Meaningful Marketing Content for Automotive Customer: A Process Guide for Modular, Buyer Persona Centric, and Channel Optimized Content Creation
Anup Shukla, Alexander Schwertlein and Uli Schneider
Engineering the Intangible: Strategic Success Factors in the Luxury Watch Industry
Georges A. Kern
Industrial Product Design and Development
Claudio A. Saavedra
The Social Costs of Gambling
Douglas Walker
Optimizing Procurement Portfolios and Supplier Management
Peter Schnitzenbaumer and Thomas Wind
Zomato™ Gold: Platform Overreach
R. Srinivasan
Hero’s Journey: Imbuing Projects and Processes with Life
Christine Erlach and Michael Müller
Tandem Mode of Strategic Problem-Solving
George Tovstiga
Liquid Legal: Organization 4.0: Using Legal Competency for Building Fluid & Innovation-Driven Structures
Gerrit Mauch
Data Mining Systems Supporting the Marketing Function: The Experience of Banca Monte dei Paschi di Siena
Federico Rajola
Global Branding and Communication
Bodo B. Schlegelmilch
Professional Social Media and Innovation: How You Start Leveraging on Your Innovation through Strategic Content Creation on LinkedIn
Ilkay Özkisaoglu
Theory of Constraint (TOC)
Gilad Issar and Liat Ramati Navon
Moses: Digital Intelligence Empowers More Than 10,000 Express Outlets to Solve the Last 100 M Delivery Problem
Shuai Gao, Junfeng Lu, Bin Chen and Shaoqing Zheng
15 Best Practices for SM in China
Marc Helmold and Brian Terry
Customer Participation and Commodity Marketing
Frank Jacob and Thomas Aichner
Ethics in Projects
Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Study: Status and Potential of Location-based services
Gerrit Heinemann and Christian Gaiser
Successful Navigation Through Digital Transformation Using an Innovation Radar
Jan Heinemann, Oliver Platzen and Carolina Schiefer
Lean Production Tools
Marc Helmold
The Benefit of Leadership’s Improved Thinking and Decision-Making that Overcame the Desire of Some to Focus Exclusively on the Existing Business
Vincent P. Barabba
New Premium Framework
Claudio Franzetti
Fields of Application of Artificial Intelligence—Retail, Service and Maintenance Sector
Ralf T. Kreutzer and Marie Sirrenberg
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