Management for Professionals

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Fear: Gilbert W. Fairholm
Viewing Business Growth Through “Barter”: Xinwei Cao
Case VII: ICBC in the Digital Times: Xiaoming Zhu
The Role of Social Marketing in a Controversial Cause: The Eradication of Child Marriage: Francisco I. Vega-Gomez and M. Mercedes Galan-Ladero
New Work and Corporate Social Responsibility (CSR): Marc Helmold
Preparation for Succession in Family Enterprises: Hermut Kormann
Introduction to Sustainable Change: Zita K. Lucius, Barbara Blenski and Svenja Damberg
Case Study R+V Insurance: Meeting New Challenges with a Corporate Newsroom: Christoph Moss
Making the Creative Case for Diversity Across Arts and Culture: An Outsider Looking in: Abid Hussain
Organizational Structures: Martin Kaschny and Matthias Nolden
Building Iconic Brands: Diana Derval
Machine Learning-Based Approach and Customer Segmentation: A Review: Pham Van Hau and McIver Thomas
Case Studies: Bernd Heesen
Storytelling as a Guiding Leadership Principle: A Framework for Cocreating Narratives with Leaders: Jaana Rasmussen
Post-Millennials in The Workplace: Alan Okros
Turnaround and Restructuring of a Public Sector Company: N. K. Singh
The Process Audit: Not Just for the Auditor: Roger Gutbrod and Christian Wiele
Leading from the Heart: Lessons from Christian Leadership: Peter M. Lewa, Susan K. Lewa and Sarah M. Mutuku
HR strategies for balanced growth: David J. G. Dwertmann and Justus Julius Kunz
Controlling, Guiding and Assisting: The Role of Airports in the Transition Towards Environmentally Sustainable Aviation: Ivan Vuckovic and René Puls
Preliminaries: Claudio Franzetti
Pricing and Subsidies: R. Srinivasan
How Enduring Firms Turn Risk into Strategic Readiness: Eric Viardot
Strategic Governance: Bharat Vagadia
Big Data Analysis of Power Market Energy Economics: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Putting Process Optimisation in Practice: Martin Hofmann
Sustainability in Action: Interviews with Experts: Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze and Emilia Wiking
Private Cloud Infrastructures for SAP: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Concluding Summary: Annika Steiber
Mastering Complexity (Excursus): Martin Pfiffner
Gender Equality and Family: Hermann Troger
Identifying Dialectical Thought Patterns: Nick Shannon and Bruno Frischherz
Conclusions: Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
Sourcing Strategies: Birgit Wahl and Carsten Glohr
Establishing a Sales Subsidiary to Access the East African Market: Johannes Wetzel
Humanitarian Logistics: Moshe Kress
Policy Resistance: Rebound Effect and Other Paradoxes: Christoph E. Mandl
Use of Virtual Reality to Support Rapid Upskilling of Healthcare Professionals during COVID-19 Pandemic: Alex Young and Alex Aquilina
Business Model: Shuai Chen
GlaxoSmithKline Merger: B. Rajesh Kumar
Gambling and Attention Deficit Hyperactivity Disorder: Douglas Walker
Marketing 3.0: From Products to Customers to the Human Spirit: Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
Complaint Processing: Bernd Stauss and Wolfgang Seidel
PricingPricing in the Healthcare Sector: Marc Helmold
Sustainable Fashion: From Production to Alternative Consumption: Samira Iran
Best Practices for Successful Deployment of User Experience Design: Kostanija Petrovic
The Next Level: Understanding Effective Board Development: Mary Hiland
Economic Order Quantity and Safety Stock: Jörg Thomas Dickersbach and Michael F. Passon
Leveraging System Dynamics for Strategic Learning: Martha A. Gephart and Victoria J. Marsick
Human Capital: Richard Thomas Watson and Saji K. Mathew