Management for Professionals

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Pilot Projects Conducted Within IMPRESS: C.-Andreas Dalluege and Hans-Dieter Schinner
Cross-Channel Real-Time Response Analysis: Burkhardt Funk and Nadia Abou Nabout
Preliminary Evidence on Health Threats and Green Consumption: Xuehua Wang
Business Transformation and Project Management: Marc Helmold
Transformation of the Organization: Georg Michalik
From Value Chain to Value Network: Reinventing the Enterprise in the Light of Technology Forces: Tarmo Ploom
Team Sports Brand Management: Guillaume Bodet and Benoit Séguin
Capturing the Life Stories of Individuals in Family Businesses: Laura Hougaz
Strategies for Managing Personal Brand Equity: Talaya Waller
General Principles of Project Risk Management: Carmelo Mauro
Financial Aspects of Customer Value Management: Tymoteusz Doligalski
From Data to Business: A Paradigm Shift in Industry: Joe Kaeser
A Rose by Any Other Name Would Smell as Sweet: The New Legal Pro-Occupations in the Construction Sector: Barbara Chomicka
On Price Roles and Budget Branding: Björn Ivens, Brigitte Müller, Steffen Wölfl and Alexander Leischnig
Evaluation of Strategy Based on the Three Elements: Xiu-bao Yu
Virtual Management and Cyber Tools: Marc Helmold
Competitive Analysis: Game Theory: Wing Sun Li
Forecasting Methods: Ralf T. Kreutzer
Uniting Economic Success and Sustainable Impact with Innovation: Anna Tollmien
Mapping the Future of Evolutionary Economics: Klaus Solberg Söilen
Order Planning: Florian Stamer, Sina Peukert and Gisela Lanza
AI and the Ethical Challenge: Stefan H. Vieweg
Spirituality, Success, and Happiness: Implications for Leadership in Business: Rohana Ulluwishewa, Anura Uthumange and Ranisha Weerakoon
Bridging the Gap: Georg Weiers
Crisis Management in SMEs from a Leadership Perspective: Ilka Heinze
How to Approach the Development of a Corporate Sustainability Strategy: Sally Taylor
Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements: Diana Derval
Reverse Logistics: Albert Liao
People Analytics Enablement Through Systems Thinking: Rahul Ghatak
Methodologies for Designing and Managing Interfaces, Modules, Standards, and Processes: Chihiro Suematsu
Moving Up a Gear—Implementation Gravitation and Implementation Excellence: Matthias Kolbusa
Stakeholder der CSR: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Dr. Heather Skinner on Responsible Tourism, Corfu and Place Branding: Florian Kaefer
Guide to People in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Social Entrepreneurship in the Emerging Economies of Africa: Catherine Wanza Maingi, Kennedy Muema Musyoka, Faith Mutuku Muna and Paul Stephen Kioko
Conclusion and Outlook: Klaus Kühnel
The Final Word: Theresia Olsson Neve
Closing Remarks: Tom Harris
Project Communication: Stefano Tonchia
Patent Management by Industry: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Passion for Music: The Case of Spotify: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
New Work in Education and Teaching: Marc Helmold
The Silicon Valley Model: Annika Steiber and Sverker Alänge
The Challenges and Benefits of Non-family Management in Family Enterprises: Hermut Kormann and Birgit Suberg
Where We Want to Go: Adaptive and Integrative: Gerhard Köhler, Werner Roth and Achim Schmidtmann
This Is How Lead Community Fundraising Works: The Team: Linda Mareen Neugebauer and Irene Zanko
Services and Customer Assurance: Gilad Issar and Liat Ramati Navon
Leadership and Management Excellence: Angel Gavieiro Besteiro
Case IV: PPDAI: Navigating the Digital Finance Landscape: Xiaoming Zhu
Assessment for an External Award: Flevy Lasrado