Management for Professionals

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Manageable or Not? (Step II): Martin Pfiffner
The Trade-Offs of Incentive Programs in Family Enterprises: Hermut Kormann and Birgit Suberg
Guidelines for Swadhyaya Chakra The Concept and Practices of Swadhyaya Chakra (SC): Guided Self-learning in Teams: N. K. Singh
Minimising Risk Through the Contract: Bharat Vagadia
Customer-Based Corporate Reputation: Introducing a New Segmentation Criterion: Gianfranco Walsh, Sharon E. Beatty and Betsy Bugg Holloway
Marketing of Biomethane: Carsten Herbes
General Remarks and Overview: Roland Müller and Christopher Drax
Making Design Tangible in Software Development Projects: Lennart Hennigs
Employee Vitality: Hermann Troger
Organization Design, Rewards and HR Value Chain: Rahul Ghatak
Dynamics of Digital Content Consumption and Social Norm: Xuejing Ma
The Way from Open Innovation to Business Model: JinHyo Joseph Yun
Guidelines for the Implementation of Enterprise Governance of IT: Steven Haes and Wim Grembergen
Allowance for Credit Loss and CECL: Colin Chen
List of Principles: Lars Michael Bollweg
Conclusion: Armin Trost
Industrial Product Design and Development: Claudio A. Saavedra
Liquid Legal: Organization 4.0: Using Legal Competency for Building Fluid & Innovation-Driven Structures: Gerrit Mauch
15 Best Practices for SM in China: Marc Helmold and Brian Terry
Moses: Digital Intelligence Empowers More Than 10,000 Express Outlets to Solve the Last 100 M Delivery Problem: Shuai Gao, Junfeng Lu, Bin Chen and Shaoqing Zheng
Sustaining Lean: Ganesh Mahadevan and Kalyana C. Chejarla
Policy Resistance: Rebound Effect and Other Fixes that Fail: Christoph E. Mandl
The Hybrid Cloud: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
The Contribution of Measurement in a Cross-Device, Data-Driven, Real-Time Marketing World: Niko Marcel Waesche, Tilman Rotberg and Florian Renz
Professional Social Media and Innovation: How You Start Leveraging on Your Innovation through Strategic Content Creation on LinkedIn: Ilkay Özkisaoglu
Zomato™ Gold: Platform Overreach: R. Srinivasan
Tandem Mode of Strategic Problem-Solving: George Tovstiga
Hero’s Journey: Imbuing Projects and Processes with Life: Christine Erlach and Michael Müller
Hjörtur Smárason on Place Branding, Future Cities, and Brand Africa: Florian Kaefer
Optimizing Procurement Portfolios and Supplier Management: Peter Schnitzenbaumer and Thomas Wind
Theory of Constraint (TOC): Gilad Issar and Liat Ramati Navon
Data Mining Systems Supporting the Marketing Function: The Experience of Banca Monte dei Paschi di Siena: Federico Rajola
Global Branding and Communication: Bodo B. Schlegelmilch
Five Topics for Which Industry Needs Innovation Managers: Chris C. Gernreich, Christian Ahlfeld and Sebastian Knop
Short Survey of Coach Training and Coaching Companies: Arun Kohli
Project Cost Management and Finance: Stefano Tonchia
Principles of Strategy: Advanced: Jeremy David Curuksu
Meaningful Marketing Content for Automotive Customer: A Process Guide for Modular, Buyer Persona Centric, and Channel Optimized Content Creation: Anup Shukla, Alexander Schwertlein and Uli Schneider
Ethics in Projects: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Customer Participation and Commodity Marketing: Frank Jacob and Thomas Aichner
The Social Costs of Gambling: Douglas Walker
Engineering the Intangible: Strategic Success Factors in the Luxury Watch Industry: Georges A. Kern
Organizational Challenges and Phases of Implementation and Optimization: Roland Müller and Christopher Drax
Being Aware of Mental Models: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
The Importance of Being Serious About Strategy: Luke Laan and Janson Yap
Harnessing the Potential of Digital Post-Millennials: Alan Okros
Surplus and Obsolescence Planning: Jörg Thomas Dickersbach and Michael F. Passon
We Become What We Talk About: How Experimenting with Dialogue Can Change an Organization’s Culture: Jeffer London, John B. McGuire and Filipa Santos
Adding an OPEX Perspective to Network Optimization: Mark Grothkopp, Marten Ritz and Thomas Friedli
Pillar 4: Experiential Learning: Brian Dive