Management for Professionals

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Overseas Market Research: Eun Sup Lee
Development and Operation Are Not Decisive: IT Management Follows the “Innovate-Design-Transform” Paradigm: Nils Urbach and Frederik Ahlemann
Economic Effects of Open Innovation: JinHyo Joseph Yun
Haier: A Traditional Firm Transforming into a Digital Winner: Annika Steiber
Model Choices: Martin Auer
Campaign Tracking and Successful Marketing Controlling: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Airline Pricing: Ben Vinod
Silicon Valley: A Cradle of Management Innovation: Annika Steiber and Sverker Alänge
Mass Casualty Incident Plan Template: Michael Madigan
What Is First Principles Thinking?: George Tovstiga
Cloud Computing and Social Commerce: Sanjay Mohapatra and Laxmikant Lokhande
Develop Purpose, Ambition Level, and Strategy: Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze and Emilia Wiking
Shortcomings of the AHP Method: Nolberto Munier and Eloy Hontoria
Building the Foundation: Roger Gutbrod and Christian Wiele
Innovative Company: Justyna Patalas-Maliszewska
An International Perspective on Real Estate Investments in Türkiye: Tobias Just and Vanessa Dietl
Happy Land Amusement Park: Martha A. Gephart and Victoria J. Marsick
Germany’s Regional Structure: Tobias Just and Philipp Schäfer
Narrative Inquiry: Kate Maguire and Alison Scott-Baumann
Globalizing Coffee Culture: The Case of Starbucks: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Keiretsu Networks (系列ネットワーク): Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Alphabet Soup: Steven M. Stone
Social Entrepreneurship: A Call for Collective Action: Grace Davie
Intelligence: Uncovering Innovation Opportunities Through Customer Involvement: Stefano Biazzo and Roberto Filippini
Motives for Digital Content Consumption: Xuejing Ma
DEFINE: Parts 1 and 2: Reiner Hutwelker
Business Models in the Chemical Industry Amid a Changing Competitive Landscape: Kurt Bock
The ‘Method’ of Renewal: How to Make Customers Renew: Junsong Tian and Jacky Jianrong Chen
The Science of Intelligence Studies: Klaus Solberg Söilen
Transformational Thinking: Nick Shannon and Bruno Frischherz
Create Confidence and a Positive Basis for Discussion by the Proper Greeting: Marc O. Opresnik
Language, Syntax, and Semantics for Describing Dynamics of Systems: Christoph E. Mandl
Transforming the Garment Industry in Bangladesh: Sharing Responsibility: Dorothée Baumann-Pauly, Sarah Labowitz and Nate Stein
IP as a New Value Driver for Sustainable Start-Ups: Sven Gensler, André Brosowski and Philipp E. Hammans
Schedule Adherence: Mario Vanhoucke
Network Mobilization: R. Srinivasan
Gross Margin (GM): Gilad Issar and Liat Ramati Navon
Board of Directors as a Strategic Sparring Partner: Roman Lombriser
What is The New Normal?: Uwe G. Seebacher
What Now for Banks?: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
The Life Cycle of a Team: Development, Problem Solving, and Decision Making: Stephen R. Balzac
Business Environment in Sub-Saharan Africa: Status and Developments: Philipp Carlowitz
Lean Value Stream Design: Thomas Pyzdek
Thinking in Systems: The Long-Term Impacts of Short-Term Business growth: Roberto Pasqualino
Competitive Advantages: Quicker, Higher, Farther: Christian Homburg, Heiko Schäfer and Janna Schneider
Situation Beneath the Technology in the Age of Digital Transformation: Klaus Kühnel
Scrum Introduction Overview: Dominik Maximini
Evaluation and Efficacy of Storytelling: Karin Thier
My Second Job in Government: Back to the Bureau: Vincent P. Barabba
Reason, Emotions, Intuition: Radu Atanasiu