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Management for Professionals

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Model Choices
Martin Auer
Haier: A Traditional Firm Transforming into a Digital Winner
Annika Steiber
Shortcomings of the AHP Method
Nolberto Munier and Eloy Hontoria
Integrated Network Planning: A Key Success Factor for Network Operators
Lutz Fritzsche, Mathias Schweigel and Rong Zhao
Mastering Titanic Challenges
Dan Norenberg
Change Frameworks
Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
The USA
Peter Curwen and Jason Whalley
Big Data Analysis of Energy Economics in Oil Market
Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment
Wingsun Li
PIM Processes
Jorij Abraham
Where to Find Meaningful Business Information?
Thomas Frisendal
Overview of Older Consumer Behavior
George P. Moschis
The Rising Middle Class
Henk R. Randau and Olga Medinskaya
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience
Maryam Safi and Joon Chung
Sustainable Buildings
Christine Lemaitre
The Perspective of Resources
Lefei Li
Development and capital flow mysteries
Thomas Davoine
Place Branding: The Future
Florian Kaefer
Aim for Perfection
George Vekinis
Principles of Lean Production
Alexander Tsigkas
Leadership, Empowerment and New Work Concepts
Marc Helmold
Commodities in the Service Sector: Particularities and Implications for Marketing
Manfred Bruhn and Anja Zimmermann
Managing Service Productivity
Stephan Klingner, Stephanie Pravemann, Michael Becker and Klaus-Peter Fähnrich
Coaching of Key Talents in Multinational Companies
Raija Salomaa
From Project to Product Orientation
Markus Löffler and Felix Reinshagen
Case Studies of Two Latecomer Firms: Methodology
Javier Papa
Eight Areas of Action to Build a Digital Business Leadership
Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Primary Research: The Nature of Scrum Survey
Dominik Maximini
Evolving Organizational Mechanics: Harmonizing Event-Driven and Process-Centric Strategies for Resilience and Sustainability
Massimo Mistretta
“Good Management” in Enterprises Today May Be Blocking Innovation
Daniel Huber, Heiner Kaufmann and Martin Steinmann
Sports and Antitrust Law
Frederik Wiemer
Entering Global Markets
Bodo B. Schlegelmilch
Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines
Uli Schneider
The Importance of an Enterprise Information Management Strategy
John Septer
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot
H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
Intellectual Property in the Life Science Field: With a Focus on Patents
Andrea Geling and Christian Schmidt
Terroirs: Tell Me Where You Come From?
Pierre Mora
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model
Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
History and Evolution in Quality Management (QM)
Marc Helmold
Pricing StrategiesPricing strategies
Marc Helmold
The Client-Consultant Interaction
Jeremy David Curuksu
Guide to Source in Supply Chain Management
Colin Scott, Henriette Lundgren and Paul Thompson
Circular Business Models: Sustainability and Profitability in the Furniture Sector
José António Porfírio, Ricardo M. Rodrigues and Carlos Silva
Theoretical Foundations of ESG Strategy
Jianrong Wang
The “Initialisation” Phase
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Invoice Automation: Increasing Efficiency in the Office at Satherm GmbH Using Artificial Intelligence
Martin Danner, Björn Maurer, Svea Schuh, Tobias Greff and Dirk Werth
A Reference Framework for Network Design
Thomas Friedli, Andreas Mundt and Stefan Thomas
Planning for Control and Evaluation
Erik Jannesson and Fredrik Nilsson
Productivity Change
Kenneth Moore
Business/IT Alignment
Steven Haes and Wim Grembergen
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