Management for Professionals

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The USA: Peter Curwen and Jason Whalley
Change Frameworks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Big Data Analysis of Energy Economics in Oil Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
History and Evolution in Quality Management (QM): Marc Helmold
Intellectual Property in the Life Science Field: With a Focus on Patents: Andrea Geling and Christian Schmidt
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model: Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
Terroirs: Tell Me Where You Come From?: Pierre Mora
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
Mastering Titanic Challenges: Dan Norenberg
Integrated Network Planning: A Key Success Factor for Network Operators: Lutz Fritzsche, Mathias Schweigel and Rong Zhao
PIM Processes: Jorij Abraham
Overview of Older Consumer Behavior: George P. Moschis
Principles of Lean Production: Alexander Tsigkas
Leadership, Empowerment and New Work Concepts: Marc Helmold
Coaching of Key Talents in Multinational Companies: Raija Salomaa
Guide to Source in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Circular Business Models: Sustainability and Profitability in the Furniture Sector: José António Porfírio, Ricardo M. Rodrigues and Carlos Silva
Pricing StrategiesPricing strategies: Marc Helmold
The Client-Consultant Interaction: Jeremy David Curuksu
Development and capital flow mysteries: Thomas Davoine
Sustainable Buildings: Christine Lemaitre
The Perspective of Resources: Lefei Li
Commodities in the Service Sector: Particularities and Implications for Marketing: Manfred Bruhn and Anja Zimmermann
Primary Research: The Nature of Scrum Survey: Dominik Maximini
Evolving Organizational Mechanics: Harmonizing Event-Driven and Process-Centric Strategies for Resilience and Sustainability: Massimo Mistretta
Sports and Antitrust Law: Frederik Wiemer
Entering Global Markets: Bodo B. Schlegelmilch
Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines: Uli Schneider
Case Studies of Two Latecomer Firms: Methodology: Javier Papa
From Project to Product Orientation: Markus Löffler and Felix Reinshagen
Managing Service Productivity: Stephan Klingner, Stephanie Pravemann, Michael Becker and Klaus-Peter Fähnrich
Aim for Perfection: George Vekinis
Place Branding: The Future: Florian Kaefer
The Rising Middle Class: Henk R. Randau and Olga Medinskaya
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience: Maryam Safi and Joon Chung
Customer-Related Customer Success Management Activities: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
What Is an Organizational Strategic Decision?: Xiu-bao Yu
The Elements of Digital Transformation: Xiaodong Ma
Sales Channels and Sales Partners: Designing the Route to the Customer: Christian Homburg, Heiko Schäfer and Janna Schneider
Artificial Intelligence Applications for Producing Glycosylated Biopharmaceutical Drug Modalities: Hans Henning Horsten
Transaction Interface: Organization, Process, and System: Chihiro Suematsu
Making Sense of Organizational Change in Times of Dynamic Complexity: Change Managerialism and Reflexivity: Alain Guiette and Koen Vandenbempt
Hiring Practices for Operations: Gilad Issar and Liat Ramati Navon
Planning for Control and Evaluation: Erik Jannesson and Fredrik Nilsson
A Reference Framework for Network Design: Thomas Friedli, Andreas Mundt and Stefan Thomas
Productivity Change: Kenneth Moore
Credit Data and Processing: Colin Chen
The “Initialisation” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Employee Provident Funds’ Market Performance: The Case of Malaysia: Mamunur Rashid and William Kong Choon San
Global Social Innovation Starts with European Digital Platforms: Philipp Plugmann