Management for Professionals

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“Good Management” in Enterprises Today May Be Blocking Innovation: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Commodities in the Service Sector: Particularities and Implications for Marketing: Manfred Bruhn and Anja Zimmermann
Pricing StrategiesPricing strategies: Marc Helmold
The Client-Consultant Interaction: Jeremy David Curuksu
Circular Business Models: Sustainability and Profitability in the Furniture Sector: José António Porfírio, Ricardo M. Rodrigues and Carlos Silva
Guide to Source in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment: Wingsun Li
Big Data Analysis of Energy Economics in Oil Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Change Frameworks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
The USA: Peter Curwen and Jason Whalley
Evolving Organizational Mechanics: Harmonizing Event-Driven and Process-Centric Strategies for Resilience and Sustainability: Massimo Mistretta
Primary Research: The Nature of Scrum Survey: Dominik Maximini
Managing Service Productivity: Stephan Klingner, Stephanie Pravemann, Michael Becker and Klaus-Peter Fähnrich
The Rising Middle Class: Henk R. Randau and Olga Medinskaya
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience: Maryam Safi and Joon Chung
The Perspective of Resources: Lefei Li
Development and capital flow mysteries: Thomas Davoine
Sustainable Buildings: Christine Lemaitre
Eight Areas of Action to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Sports and Antitrust Law: Frederik Wiemer
Entering Global Markets: Bodo B. Schlegelmilch
Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines: Uli Schneider
Case Studies of Two Latecomer Firms: Methodology: Javier Papa
From Project to Product Orientation: Markus Löffler and Felix Reinshagen
Principles of Lean Production: Alexander Tsigkas
Leadership, Empowerment and New Work Concepts: Marc Helmold
Aim for Perfection: George Vekinis
The Importance of an Enterprise Information Management Strategy: John Septer
Where to Find Meaningful Business Information?: Thomas Frisendal
Intellectual Property in the Life Science Field: With a Focus on Patents: Andrea Geling and Christian Schmidt
History and Evolution in Quality Management (QM): Marc Helmold
Terroirs: Tell Me Where You Come From?: Pierre Mora
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model: Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
PIM Processes: Jorij Abraham
The “Initialisation” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
A Reflection on the Ethos of the Era: Kautilya’s Aphorisms (Management in Arthashastra): N. K. Singh
Innovative Leadership and Technology in Modern Business: Klaus Kühnel
Negotiations as Integral Part of the Corporate Strategy: Marc Helmold
An Innovation in Last-Mile Delivery: Kok Choon Tan
Sales Channels and Sales Partners: Designing the Route to the Customer: Christian Homburg, Heiko Schäfer and Janna Schneider
What Is an Organizational Strategic Decision?: Xiu-bao Yu
Artificial Intelligence Applications for Producing Glycosylated Biopharmaceutical Drug Modalities: Hans Henning Horsten
Customer-Related Customer Success Management Activities: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
The Elements of Digital Transformation: Xiaodong Ma
Fundamentals and Structure of Safety Management Systems in Aviation: Roland Müller and Christopher Drax
Lean Management as Part of the Corporate Strategy: Marc Helmold
The Cloud in the Driver’s Seat: Guido Reinking
To Create a Sense of Urgency: Hermut Kormann and Birgit Suberg
All about Lead Community Fundraising: Linda Mareen Neugebauer and Irene Zanko