Management for Professionals

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Commodities in the Service Sector: Particularities and Implications for Marketing: Manfred Bruhn and Anja Zimmermann
Evolving Organizational Mechanics: Harmonizing Event-Driven and Process-Centric Strategies for Resilience and Sustainability: Massimo Mistretta
Primary Research: The Nature of Scrum Survey: Dominik Maximini
Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment: Wingsun Li
Change Frameworks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Big Data Analysis of Energy Economics in Oil Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
The USA: Peter Curwen and Jason Whalley
Aim for Perfection: George Vekinis
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
History and Evolution in Quality Management (QM): Marc Helmold
Terroirs: Tell Me Where You Come From?: Pierre Mora
Intellectual Property in the Life Science Field: With a Focus on Patents: Andrea Geling and Christian Schmidt
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model: Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
PIM Processes: Jorij Abraham
“Good Management” in Enterprises Today May Be Blocking Innovation: Daniel Huber, Heiner Kaufmann and Martin Steinmann
From Project to Product Orientation: Markus Löffler and Felix Reinshagen
Case Studies of Two Latecomer Firms: Methodology: Javier Papa
Eight Areas of Action to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Managing Service Productivity: Stephan Klingner, Stephanie Pravemann, Michael Becker and Klaus-Peter Fähnrich
Development and capital flow mysteries: Thomas Davoine
The Perspective of Resources: Lefei Li
Sustainable Buildings: Christine Lemaitre
Coaching of Key Talents in Multinational Companies: Raija Salomaa
Sports and Antitrust Law: Frederik Wiemer
Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines: Uli Schneider
Entering Global Markets: Bodo B. Schlegelmilch
The Client-Consultant Interaction: Jeremy David Curuksu
Circular Business Models: Sustainability and Profitability in the Furniture Sector: José António Porfírio, Ricardo M. Rodrigues and Carlos Silva
Pricing StrategiesPricing strategies: Marc Helmold
Guide to Source in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
The Importance of an Enterprise Information Management Strategy: John Septer
Integrated Network Planning: A Key Success Factor for Network Operators: Lutz Fritzsche, Mathias Schweigel and Rong Zhao
Mastering Titanic Challenges: Dan Norenberg
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience: Maryam Safi and Joon Chung
The Rising Middle Class: Henk R. Randau and Olga Medinskaya
A Reflection on the Ethos of the Era: Kautilya’s Aphorisms (Management in Arthashastra): N. K. Singh
Innovative Leadership and Technology in Modern Business: Klaus Kühnel
Creativity: Problem—Novel Solution—Communication: Rupert A. Brandmeier and Florian Rupp
Joyson Electronics/Preh: Be Part of Something Big: Jan Y. Yang, Lei Chen and Zheng Tang
Tools and Techniques: Ondrej Zizlavsky and Eddie Fisher
Invoice Automation: Increasing Efficiency in the Office at Satherm GmbH Using Artificial Intelligence: Martin Danner, Björn Maurer, Svea Schuh, Tobias Greff and Dirk Werth
Elizabeth I of England: Managing a Team of Men: Paul Vanderbroeck
Employee Provident Funds’ Market Performance: The Case of Malaysia: Mamunur Rashid and William Kong Choon San
Culture Change Towards New Work Concepts: Marc Helmold
Issues and Challenges in Knowledge Management: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Developing Multi-Agent Systems for Autonomic Business: Christos Voudouris
Global Social Innovation Starts with European Digital Platforms: Philipp Plugmann
Hiring Practices for Operations: Gilad Issar and Liat Ramati Navon
Faircent™: Powering P2P Lending Revolution: R. Srinivasan
All about Lead Community Fundraising: Linda Mareen Neugebauer and Irene Zanko