Management for Professionals

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Network Mobilization: R. Srinivasan
Business Models in the Chemical Industry Amid a Changing Competitive Landscape: Kurt Bock
Motives for Digital Content Consumption: Xuejing Ma
DEFINE: Parts 1 and 2: Reiner Hutwelker
Intelligence: Uncovering Innovation Opportunities Through Customer Involvement: Stefano Biazzo and Roberto Filippini
Evaluation and Efficacy of Storytelling: Karin Thier
Reason, Emotions, Intuition: Radu Atanasiu
My Second Job in Government: Back to the Bureau: Vincent P. Barabba
Narrative Inquiry: Kate Maguire and Alison Scott-Baumann
Globalizing Coffee Culture: The Case of Starbucks: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
What Now for Banks?: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
The Science of Intelligence Studies: Klaus Solberg Söilen
Building the Foundation: Roger Gutbrod and Christian Wiele
Innovative Company: Justyna Patalas-Maliszewska
Gross Margin (GM): Gilad Issar and Liat Ramati Navon
Board of Directors as a Strategic Sparring Partner: Roman Lombriser
Social Entrepreneurship: A Call for Collective Action: Grace Davie
Sustainable Buildings: Christine Lemaitre
The Perspective of Resources: Lefei Li
Development and capital flow mysteries: Thomas Davoine
Eight Areas of Action to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Commodities in the Service Sector: Particularities and Implications for Marketing: Manfred Bruhn and Anja Zimmermann
Change Frameworks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
The USA: Peter Curwen and Jason Whalley
Big Data Analysis of Energy Economics in Oil Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment: Wingsun Li
From Project to Product Orientation: Markus Löffler and Felix Reinshagen
Case Studies of Two Latecomer Firms: Methodology: Javier Papa
Where to Find Meaningful Business Information?: Thomas Frisendal
“Good Management” in Enterprises Today May Be Blocking Innovation: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Entering Global Markets: Bodo B. Schlegelmilch
Sports and Antitrust Law: Frederik Wiemer
Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines: Uli Schneider
Aim for Perfection: George Vekinis
Leadership, Empowerment and New Work Concepts: Marc Helmold
Principles of Lean Production: Alexander Tsigkas
Overview of Older Consumer Behavior: George P. Moschis
Managing Service Productivity: Stephan Klingner, Stephanie Pravemann, Michael Becker and Klaus-Peter Fähnrich
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience: Maryam Safi and Joon Chung
The Rising Middle Class: Henk R. Randau and Olga Medinskaya
Guide to Source in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Circular Business Models: Sustainability and Profitability in the Furniture Sector: José António Porfírio, Ricardo M. Rodrigues and Carlos Silva
The Client-Consultant Interaction: Jeremy David Curuksu
Pricing StrategiesPricing strategies: Marc Helmold
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
History and Evolution in Quality Management (QM): Marc Helmold
Terroirs: Tell Me Where You Come From?: Pierre Mora
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model: Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
Intellectual Property in the Life Science Field: With a Focus on Patents: Andrea Geling and Christian Schmidt
Place Branding: The Future: Florian Kaefer