Management for Professionals

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Managing Service Productivity: Stephan Klingner, Stephanie Pravemann, Michael Becker and Klaus-Peter Fähnrich
Change Frameworks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
The USA: Peter Curwen and Jason Whalley
Big Data Analysis of Energy Economics in Oil Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment: Wingsun Li
Integrated Network Planning: A Key Success Factor for Network Operators: Lutz Fritzsche, Mathias Schweigel and Rong Zhao
Mastering Titanic Challenges: Dan Norenberg
Where to Find Meaningful Business Information?: Thomas Frisendal
The Rising Middle Class: Henk R. Randau and Olga Medinskaya
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience: Maryam Safi and Joon Chung
Commodities in the Service Sector: Particularities and Implications for Marketing: Manfred Bruhn and Anja Zimmermann
Primary Research: The Nature of Scrum Survey: Dominik Maximini
Evolving Organizational Mechanics: Harmonizing Event-Driven and Process-Centric Strategies for Resilience and Sustainability: Massimo Mistretta
Pricing StrategiesPricing strategies: Marc Helmold
The Client-Consultant Interaction: Jeremy David Curuksu
Circular Business Models: Sustainability and Profitability in the Furniture Sector: José António Porfírio, Ricardo M. Rodrigues and Carlos Silva
Guide to Source in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Coaching of Key Talents in Multinational Companies: Raija Salomaa
Place Branding: The Future: Florian Kaefer
The Importance of an Enterprise Information Management Strategy: John Septer
Overview of Older Consumer Behavior: George P. Moschis
History and Evolution in Quality Management (QM): Marc Helmold
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model: Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
Terroirs: Tell Me Where You Come From?: Pierre Mora
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
Intellectual Property in the Life Science Field: With a Focus on Patents: Andrea Geling and Christian Schmidt
“Good Management” in Enterprises Today May Be Blocking Innovation: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Eight Areas of Action to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines: Uli Schneider
Entering Global Markets: Bodo B. Schlegelmilch
Sports and Antitrust Law: Frederik Wiemer
Principles of Lean Production: Alexander Tsigkas
Leadership, Empowerment and New Work Concepts: Marc Helmold
PIM Processes: Jorij Abraham
From Project to Product Orientation: Markus Löffler and Felix Reinshagen
Case Studies of Two Latecomer Firms: Methodology: Javier Papa
Sustainable Buildings: Christine Lemaitre
Development and capital flow mysteries: Thomas Davoine
The Perspective of Resources: Lefei Li
Invoice Automation: Increasing Efficiency in the Office at Satherm GmbH Using Artificial Intelligence: Martin Danner, Björn Maurer, Svea Schuh, Tobias Greff and Dirk Werth
Case 6 The Trade Desk: B. Rajesh Kumar
Operations: Eric Viardot
Faircent™: Powering P2P Lending Revolution: R. Srinivasan
Transaction Interface: Organization, Process, and System: Chihiro Suematsu
Making Sense of Organizational Change in Times of Dynamic Complexity: Change Managerialism and Reflexivity: Alain Guiette and Koen Vandenbempt
Artificial Intelligence Applications for Producing Glycosylated Biopharmaceutical Drug Modalities: Hans Henning Horsten
The Elements of Digital Transformation: Xiaodong Ma
Sales Channels and Sales Partners: Designing the Route to the Customer: Christian Homburg, Heiko Schäfer and Janna Schneider
Customer-Related Customer Success Management Activities: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
What Is an Organizational Strategic Decision?: Xiu-bao Yu