Management for Professionals

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IP as a New Value Driver for Sustainable Start-Ups: Sven Gensler, André Brosowski and Philipp E. Hammans
Schedule Adherence: Mario Vanhoucke
What is The New Normal?: Uwe G. Seebacher
Board of Directors as a Strategic Sparring Partner: Roman Lombriser
Gross Margin (GM): Gilad Issar and Liat Ramati Navon
Alphabet Soup: Steven M. Stone
Keiretsu Networks (系列ネットワーク): Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
PIM Processes: Jorij Abraham
Commodities in the Service Sector: Particularities and Implications for Marketing: Manfred Bruhn and Anja Zimmermann
Terroirs: Tell Me Where You Come From?: Pierre Mora
History and Evolution in Quality Management (QM): Marc Helmold
Intellectual Property in the Life Science Field: With a Focus on Patents: Andrea Geling and Christian Schmidt
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model: Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
Eight Areas of Action to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Primary Research: The Nature of Scrum Survey: Dominik Maximini
Evolving Organizational Mechanics: Harmonizing Event-Driven and Process-Centric Strategies for Resilience and Sustainability: Massimo Mistretta
Managing Service Productivity: Stephan Klingner, Stephanie Pravemann, Michael Becker and Klaus-Peter Fähnrich
Integrated Network Planning: A Key Success Factor for Network Operators: Lutz Fritzsche, Mathias Schweigel and Rong Zhao
Mastering Titanic Challenges: Dan Norenberg
“Good Management” in Enterprises Today May Be Blocking Innovation: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Aim for Perfection: George Vekinis
Where to Find Meaningful Business Information?: Thomas Frisendal
Change Frameworks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment: Wingsun Li
Big Data Analysis of Energy Economics in Oil Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
The USA: Peter Curwen and Jason Whalley
Sports and Antitrust Law: Frederik Wiemer
Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines: Uli Schneider
Entering Global Markets: Bodo B. Schlegelmilch
From Project to Product Orientation: Markus Löffler and Felix Reinshagen
Case Studies of Two Latecomer Firms: Methodology: Javier Papa
Development and capital flow mysteries: Thomas Davoine
Sustainable Buildings: Christine Lemaitre
The Perspective of Resources: Lefei Li
Guide to Source in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Pricing StrategiesPricing strategies: Marc Helmold
Circular Business Models: Sustainability and Profitability in the Furniture Sector: José António Porfírio, Ricardo M. Rodrigues and Carlos Silva
The Client-Consultant Interaction: Jeremy David Curuksu
Place Branding: The Future: Florian Kaefer
Coaching of Key Talents in Multinational Companies: Raija Salomaa
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience: Maryam Safi and Joon Chung
The Rising Middle Class: Henk R. Randau and Olga Medinskaya
The Importance of an Enterprise Information Management Strategy: John Septer
Principles of Lean Production: Alexander Tsigkas
Leadership, Empowerment and New Work Concepts: Marc Helmold
Overview of Older Consumer Behavior: George P. Moschis
Credit Data and Processing: Colin Chen
Faircent™: Powering P2P Lending Revolution: R. Srinivasan
Culture Change Towards New Work Concepts: Marc Helmold