Management for Professionals

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Guide to Source in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Circular Business Models: Sustainability and Profitability in the Furniture Sector: José António Porfírio, Ricardo M. Rodrigues and Carlos Silva
Pricing StrategiesPricing strategies: Marc Helmold
Leadership, Empowerment and New Work Concepts: Marc Helmold
Principles of Lean Production: Alexander Tsigkas
Where to Find Meaningful Business Information?: Thomas Frisendal
Mastering Titanic Challenges: Dan Norenberg
Integrated Network Planning: A Key Success Factor for Network Operators: Lutz Fritzsche, Mathias Schweigel and Rong Zhao
Overview of Older Consumer Behavior: George P. Moschis
Place Branding: The Future: Florian Kaefer
The Importance of an Enterprise Information Management Strategy: John Septer
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
Intellectual Property in the Life Science Field: With a Focus on Patents: Andrea Geling and Christian Schmidt
History and Evolution in Quality Management (QM): Marc Helmold
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model: Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
Terroirs: Tell Me Where You Come From?: Pierre Mora
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience: Maryam Safi and Joon Chung
The Rising Middle Class: Henk R. Randau and Olga Medinskaya
Eight Areas of Action to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Productivity Change: Kenneth Moore
Planning for Control and Evaluation: Erik Jannesson and Fredrik Nilsson
A Reference Framework for Network Design: Thomas Friedli, Andreas Mundt and Stefan Thomas
Can PSA Peugeot Citroën Succeed in China?: Zhuomin Qin
Hiring Practices for Operations: Gilad Issar and Liat Ramati Navon
Customer-Related Customer Success Management Activities: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Sales Channels and Sales Partners: Designing the Route to the Customer: Christian Homburg, Heiko Schäfer and Janna Schneider
What Is an Organizational Strategic Decision?: Xiu-bao Yu
Artificial Intelligence Applications for Producing Glycosylated Biopharmaceutical Drug Modalities: Hans Henning Horsten
The Elements of Digital Transformation: Xiaodong Ma
Making Sense of Organizational Change in Times of Dynamic Complexity: Change Managerialism and Reflexivity: Alain Guiette and Koen Vandenbempt
Transaction Interface: Organization, Process, and System: Chihiro Suematsu
Faircent™: Powering P2P Lending Revolution: R. Srinivasan
Fundamentals and Structure of Safety Management Systems in Aviation: Roland Müller and Christopher Drax
Lean Management as Part of the Corporate Strategy: Marc Helmold
The Cloud in the Driver’s Seat: Guido Reinking
Business/IT Alignment: Steven Haes and Wim Grembergen
Supplier Management: Ulrich Weigel and Marco Ruecker
Mediation: Stephan Proksch
Acquisitions by Verizon: B. Rajesh Kumar
Diagnosing the ‘Organizational Unconscious’: N. K. Singh
To Create a Sense of Urgency: Hermut Kormann and Birgit Suberg
B2B and B2C Marketing: Marc Helmold
All about Lead Community Fundraising: Linda Mareen Neugebauer and Irene Zanko
Elizabeth I of England: Managing a Team of Men: Paul Vanderbroeck
Credit Data and Processing: Colin Chen
Developing Multi-Agent Systems for Autonomic Business: Christos Voudouris
Issues and Challenges in Knowledge Management: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Global Social Innovation Starts with European Digital Platforms: Philipp Plugmann
Employee Provident Funds’ Market Performance: The Case of Malaysia: Mamunur Rashid and William Kong Choon San
Culture Change Towards New Work Concepts: Marc Helmold