Management for Professionals

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Roche Holding’s Acquisition of Genentech: B. Rajesh Kumar
Global Digital Marketing Strategy: Bodo B. Schlegelmilch
Controlling in Professional Team Sports Organisations: Claudio Kasper
Hotel Markets and Development in China: Michael A. Crawford
Hotel Markets and Development in China: Michael A. Crawford
Digitalizing Water Bill Payments: Ransford Mensah, Aileen Cater-Steel and Mark Toleman
Appendix 3: A Brief Scrum Overview: Dominik Maximini
Case 41: São Francisco River Basin Project: B Rajesh Kumar
Implementation Path of a Data Platform: Xiaodong Ma
Three Pillars of Enlightened Individual Life and Their Realization Through the Practice of Transcendental Meditation: Girish Momaya
Crisis-Driven Digital Transformation: Examining the Online University Triggered by COVID-19: Christian Ravn Haslam, Sabine Madsen and Jeppe Agger Nielsen
Behavioral Economics and CRM: Improved Prediction of Customer Behavior: Herbert Bucheli
Mission Mastery: Building a Learning Organization in Which There Is Space to Lead: Brian Dive
Warranty Connection: Albert Liao
Offer Management, Dynamic Pricing, and Order Management: Ben Vinod
Innovation Capabilities in the Automotive Aftermarket: Case Study from Automechanika Frankfurt 2022: Anders Leth Villumsen and Claire Croucher Petersen
Mining the Usability of Process-Oriented Business Software: The Case of the ARIS Designer of Software AG: Tom Thaler, Sabine Norek, Vittorio Angelis, Dirk Maurer, Peter Fettke and Peter Loos
6G Vision, Performance Metrics, and Innovative ToB Enabling Technologies: Pengfei Sun
The Perfect Researcher: Mario Vanhoucke
Value Creation, Capture, and Allocation: Wingsun Li
What Kind of Organization and Culture Do Millennials Need?: Hanspeter Zürcher
Purchasing and Supplier Roles: Timothy Adesanya Ibidapo
Corporate Governance and Control of Innovation Process: Martin Kaschny and Matthias Nolden
Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Bibliometric Analysis: Mandy Pick and Marko Sarstedt
Case 42: Kazan Smart City Project: B Rajesh Kumar
Leadership in Transformation: How to Lead in the Digital Era?: Dana Goldhammer
Project Support Tools: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Case 39 HarborOne Bancorp: B. Rajesh Kumar
Digitalization of Information-Intensive Logistics Processes to Reduce Production Lead Times at ENGEL Austria GmbH: Extending Value Stream Mapping with Subject-Oriented Business Process Management: Christoph Moser and Karel Říha
Influence of Revenue Management on the Airline Business Process: Ben Vinod
Innovation Scouting: A New Challenge for the Purchasing Function: Richard Calvi, Matti Pihlajamaa and Romaric Servajean-Hilst
France Telecom SA–Orange PLC Merger: B. Rajesh Kumar
Documentation of the Simulation ModelSimulation model: Lukas Rieder and Raef Lawson
RT-Mart: A Digital and Intelligent Leader in the Retail Industry: Fuming Chen
Seeking Profits by Enhancing Older Consumer Well-Being: George P. Moschis
German Closed-End Funds: Helmut Knepel and Thorsten Voss
Why Stakeholder Engagement Matters: Robert S. Fleming
Controlling How? Measure, So You Can Manage: Julia Lemmer and Matthias T. Meifert
Boosting Marketing and Sales Automation’s Effectiveness: Strategies to Increase Lead Quality: Hannes Huttelmaier and Julia Heigl
General Aviation Aircraft Manufacturers and Appraisal: Bijan Vasigh and Farshid Azadian
Zall Smart Commerce: Intelligent Link Ecology Leads the Transformation Towards Industrial Internet: Pingfeng Liu, Han Gao, Jiaxian Huang and Hongfu Yu
Command Center: Setting Up Round-the-Clock Monitoring During Cutover: Joseph Joy
Engaged Leadership in Volunteer Organizations: Robert S. Fleming
Negotiations in Japan, China and Asia-Pacific: Marc Helmold, Tracy Dathe and Anton Chan
Case 43: Masdar City: B Rajesh Kumar
Telco Focus on Business Customers: Carsten Glohr
Managing a Business Unit in East Africa: Leadership and Cultural Mediation: David Pahl
The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry: Hui Zuo
The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry: Hui Zuo
Case 40 Netflix: B. Rajesh Kumar