Management for Professionals

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LOHMAR | DIGITAL | FOR EVERYONE: Cindy Schaefer, Kristina Lemmer, Stephan Weber, Philipp Kukula and Bjoern Niehaves
SME Internationalisation and the Role of Facilitators: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Sense of Touch, Vibration, and the Future of Human Experience (HX): Diana Derval
Enterprise Risk Management and Resilience in SMEs During COVID-19 Pandemic: The Case of Italian Dealerships: Cristina Florio and Laura Brotto
Warranty Costs: Albert Liao
Contractual Law in Projects: Philip Bauer
Creative Thinking: Eva Traut-Mattausch, Rudolf Kerschreiter and Christoph Burkhardt
Marketing Insurance: George P. Moschis
Using Customer Data and Feedback to Optimize Products and Services: Laura Braun and Sven Reinecke
Building a Digitally Enabled Future: An Insurance Industry Case Study on Digitalization: Janina Weingarth, Julian Hagenschulte, Nikolaus Schmidt and Markus Balser
Procurement Approval: Jörg Thomas Dickersbach and Michael F. Passon
Transportation Planning/Vehicle Scheduling (TP/VS): Martin Grunow and Bryndís Stefánsdóttir
Simplicity in Dutch Initiatives on Food, Care and Money: Elisabeth Hense
Industry-Specific Standards for Management Systems: Herfried Kohl
Global Talent Management in French Multinationals: Vincent Sponton and Akram Al Ariss
Real Estate Investment Trusts in Türkiye: Ali Hepşen, Gizem Ulusoy and Abdurrahman Tursun
Breaking Habits to Foster Engaged Leadership: Wiley C. Davi and Duncan H. Spelman
Oracle’s Hostile Takeover of PeopleSoft: B. Rajesh Kumar
Organization and Change Management: Philip Bauer
Customer Retention Management: Making the Customer a “Fan”: Christian Homburg, Heiko Schäfer and Janna Schneider
Quality Tools and Techniques: Timothy Adesanya Ibidapo
OTTs Versus Telcos: Network Neutrality and Operator Strategies: Arnulf Heuermann
Prospects of Purchasing—An Evaluation Model for Data Mining Approaches for Preventive Quality Assurance: Frank Straube, Anna Lisa Junge and Tu Anh Tran Hoang
Strategies for Successful Brand Building and Marketing in the Key Emerging Markets: Niklas Schaffmeister
Case 32: Australian Japan Cable: B Rajesh Kumar
German Office Markets: Andreas Schulten and Ulrich Denk
Overview of Part III: Douglas Walker
Re-authoring Careers: Changing the Narratives Around Work for Individuals and Its Impact on Organizations and Society: Marieke Genard
Maize Seed Industry in Thailand: Orachos Napasintuwong
Global Branding and Communication: Bodo B. Schlegelmilch
Ireland—N1/M1 Dundalk Bypass: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Rebecca Smith on Country Branding in New Zealand: Florian Kaefer
On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs: Victoria L. Crittenden and William F. Crittenden
Pricing for Publisher: Scaling Value, Not Volume: Marco Klimkeit and Paul Benson
Case 33: Addis Ababa–Djibouti Railway: B Rajesh Kumar
Stress Test and CCAR: Colin Chen
Innovation and Transaction Cost: Chihiro Suematsu
Measuring Your Company’s Impact: How to Make the Most of Sustainability Reporting Frameworks: Jen Anderson and Jessica Abensour
Sustainability and Corporate Social Responsibility (CSR) in SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
KZTON Enables Cross-Border E-commerce Export with Intellectual Property Services: Xiutian Zheng
Conclusions and Outlook: Susanne Durst and Thomas Henschel
Implications of the Blockchain-Driven Supply Chains for Marketers: A Review and Guiding Insights: Adeel Khalid, Munazza Saeed, Muhammad Usman and Majid Khan
The Travel Agency Perspective of Revenue Management: Ben Vinod
Appendix 2: Research Details: Dominik Maximini
Persuading How? How to Handle the Sponsors of PD Projects: Torsten Bittlingmaier
Kenya: Logistical Gateway to East Africa: Pramod Bagalwadi
Operation Digitalization: Ye Tian
Step 10: Evaluation and Monitoring: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Corporate Responsibility Reporting Reloaded: The New ESG-Reporting Imperative: Ralf Frank and Dieter W. Horst
Outlook: Charting the Future of R&D: Orestis Georgiou, Mykola Maksymenko and Stephen Russo