Management for Professionals

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Step 9: Customising the Marketing Mix: Sara Dolnicar, Bettina Grün and Friedrich Leisch
The Innovative Development Road of Wenzhou E-commerce Park: The Practice of Xingdao E-commerce Industrial Park: Chenqing Su
Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal): Bruno Sousa and Daniela Soares
Pärtel-Peeter Pere on Nordic Place Branding and Talent Attraction: Florian Kaefer
Stock Market Crashes: Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
It’s Not Only About the Facts: Communication Matters: Roger Gutbrod and Christian Wiele
Looking Beyond: Professor Sushil
Conclusion: Čedomir Nestorović
The Checklist for Competitive Advantage: Ben Vinod
The Way Forward: Daniel Fasnacht
Case 31: Barzan Gas Project: B Rajesh Kumar
Sales Management Negotiations: Marc Helmold
Surmounting Cross Cultural Barriers in International Projectmanagement: Peter M. Haller, Ulrich Naegele and Susan Berger
Service Design, Marketing and Automotive Aftermarket: Perspectives from a Polish Study: Monika Hajdas
Petroleum Supply Chain to the Mining Sector into Landlocked Zambia: Webster Nonde
Conclusion: Laura Hougaz
Flexible Workflows and Compliance: A Solvable Contradiction?!: Stefan Sackmann and Kai Kittel
Quick Diagnoses: Martin Pfiffner
Realising Foresight Intelligence (FORINT): Advancing an Intelligence-Derived Foresight Framework: Bruce Garvey and Adam D. M. Svendsen
Successful Lead Management: Nothing’s Gonna Stop Us Now: Stephan Wenger
Lean Management Tools: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
5GtoB Standardization Progress: Pengfei Sun
Mind the Gap: Business and Cultural Aspects for Start-Up Collaboration in Japan: Robert Alizon
Cryptocurrency: Shuai Chen
Responsible Research and Innovation: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Contracts: Philip Bauer
Case 33 Repligen: B. Rajesh Kumar
Warranty Costs: Albert Liao
Strategic Transformation and Operations Management at Bühler AG: A Holistic Approach: Holger Feldhege, Xue-Zhi Liu and Dominik Remling
Using Customer Data and Feedback to Optimize Products and Services: Laura Braun and Sven Reinecke
Success of Hybrid PPPs: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Enterprise Risk Management and Resilience in SMEs During COVID-19 Pandemic: The Case of Italian Dealerships: Cristina Florio and Laura Brotto
Sense of Touch, Vibration, and the Future of Human Experience (HX): Diana Derval
Procurement Approval: Jörg Thomas Dickersbach and Michael F. Passon
Contractual Law in Projects: Philip Bauer
Outlook: Bernd X. Weis
Simplicity in Dutch Initiatives on Food, Care and Money: Elisabeth Hense
“Quo Vadis” Integrated Business Planning: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Marketing Insurance: George P. Moschis
Creative Thinking: Eva Traut-Mattausch, Rudolf Kerschreiter and Christoph Burkhardt
LOHMAR | DIGITAL | FOR EVERYONE: Cindy Schaefer, Kristina Lemmer, Stephan Weber, Philipp Kukula and Bjoern Niehaves
Improving Engagement During Times of Change: Melissa A. Norcross and Patrick Farran
SME Internationalisation and the Role of Facilitators: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Transportation Planning/Vehicle Scheduling (TP/VS): Martin Grunow and Bryndís Stefánsdóttir
An Absence of Mission Mastery: A Case Study: Brian Dive
Building a Digitally Enabled Future: An Insurance Industry Case Study on Digitalization: Janina Weingarth, Julian Hagenschulte, Nikolaus Schmidt and Markus Balser
Breaking Habits to Foster Engaged Leadership: Wiley C. Davi and Duncan H. Spelman
Strategies for Successful Brand Building and Marketing in the Key Emerging Markets: Niklas Schaffmeister
Real Estate Investment Trusts in Türkiye: Ali Hepşen, Gizem Ulusoy and Abdurrahman Tursun
Global Talent Management in French Multinationals: Vincent Sponton and Akram Al Ariss