Management for Professionals

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Warranty Connection: Albert Liao
Offer Management, Dynamic Pricing, and Order Management: Ben Vinod
Innovation Capabilities in the Automotive Aftermarket: Case Study from Automechanika Frankfurt 2022: Anders Leth Villumsen and Claire Croucher Petersen
Crisis-Driven Digital Transformation: Examining the Online University Triggered by COVID-19: Christian Ravn Haslam, Sabine Madsen and Jeppe Agger Nielsen
Mining the Usability of Process-Oriented Business Software: The Case of the ARIS Designer of Software AG: Tom Thaler, Sabine Norek, Vittorio Angelis, Dirk Maurer, Peter Fettke and Peter Loos
Project Support Tools: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Corporate Governance and Control of Innovation Process: Martin Kaschny and Matthias Nolden
The Perfect Researcher: Mario Vanhoucke
6G Vision, Performance Metrics, and Innovative ToB Enabling Technologies: Pengfei Sun
Case 42: Kazan Smart City Project: B Rajesh Kumar
Value Creation, Capture, and Allocation: Wingsun Li
What Kind of Organization and Culture Do Millennials Need?: Hanspeter Zürcher
Leadership in Transformation: How to Lead in the Digital Era?: Dana Goldhammer
Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Bibliometric Analysis: Mandy Pick and Marko Sarstedt
Purchasing and Supplier Roles: Timothy Adesanya Ibidapo
Case 39 HarborOne Bancorp: B. Rajesh Kumar
Digitalization of Information-Intensive Logistics Processes to Reduce Production Lead Times at ENGEL Austria GmbH: Extending Value Stream Mapping with Subject-Oriented Business Process Management: Christoph Moser and Karel Říha
Influence of Revenue Management on the Airline Business Process: Ben Vinod
France Telecom SA–Orange PLC Merger: B. Rajesh Kumar
Documentation of the Simulation ModelSimulation model: Lukas Rieder and Raef Lawson
Why Stakeholder Engagement Matters: Robert S. Fleming
RT-Mart: A Digital and Intelligent Leader in the Retail Industry: Fuming Chen
Controlling How? Measure, So You Can Manage: Julia Lemmer and Matthias T. Meifert
Innovation Scouting: A New Challenge for the Purchasing Function: Richard Calvi, Matti Pihlajamaa and Romaric Servajean-Hilst
Seeking Profits by Enhancing Older Consumer Well-Being: George P. Moschis
German Closed-End Funds: Helmut Knepel and Thorsten Voss
Engaged Leadership in Volunteer Organizations: Robert S. Fleming
Command Center: Setting Up Round-the-Clock Monitoring During Cutover: Joseph Joy
Negotiations in Japan, China and Asia-Pacific: Marc Helmold, Tracy Dathe and Anton Chan
Case 43: Masdar City: B Rajesh Kumar
Boosting Marketing and Sales Automation’s Effectiveness: Strategies to Increase Lead Quality: Hannes Huttelmaier and Julia Heigl
General Aviation Aircraft Manufacturers and Appraisal: Bijan Vasigh and Farshid Azadian
Zall Smart Commerce: Intelligent Link Ecology Leads the Transformation Towards Industrial Internet: Pingfeng Liu, Han Gao, Jiaxian Huang and Hongfu Yu
Case 40 Netflix: B. Rajesh Kumar
Telco Focus on Business Customers: Carsten Glohr
Managing a Business Unit in East Africa: Leadership and Cultural Mediation: David Pahl
The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry: Hui Zuo
The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry: Hui Zuo
Network Optimization in 5-Year Cycles at Lapp Group: Georg Stawowy, Boris Katic and Dominik Remling
Appendix 3: A Brief Scrum Overview: Dominik Maximini
Semantic Communication Technologies: Pengfei Sun
German Open-End Real Estate Funds: Steffen Sebastian and Till Strohsal
Case 44: Delhi Mumbai Industrial Corridor Project: B Rajesh Kumar
Complexity Science: Hao Zhang
Merck–Schering-Plough Corp Merger: B. Rajesh Kumar
Project Controlling: Control and Reports: Philip Bauer
Zhi Yuan-Management of Personal Relationship: Haibo Hu
CLOC: Joining Forces to Drive Transformation in Legal: Bringing Together the Legal Ecosystem: Connie Brenton
Marketing Renewable Energy in France: Michel Cruciani
The Technology Transfer Office as Facilitator Between Researchers and Investors: A German Perspective: Alexandros E. Papaderos and Oliver Bücken