Case 31 Scotts Miracle-Gro

B. Rajesh Kumar
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B. Rajesh Kumar: Institute of Management Technology

A chapter in Rising Stars, 2024, pp 233-240 from Springer

Abstract: Abstract The company Scotts Miracle-Gro (SMG) was established in the year 1968 when its founder O M Scott opened a storefront in Marysville, Ohio. SMG is the leading manufacturer and marketer of branded consumer lawn and garden products in North America. SMG also has a presence in similar branded consumer products in China. SMG is also the exclusive agent of the Monsanto company, the subsidiary of Bayer AG for the marketing and distribution of certain Monsanto’s consumer Roundup®1 branded products within the USA and certain other specified countries. The company has an equity interest in Bonnie Plants, a joint venture with Alabama Farmers’ Cooperative, Inc. which is involved in planting, growing, and selling live plants. The US Consumer segment consists of consumer lawn and garden business in the USA. The Hawthorne segment consists of indoor and hydroponic gardening business. The other segment consists of consumer lawn and garden business outside of the USA.

Date: 2024
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DOI: 10.1007/978-3-031-50032-9_31

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