Anticipate When Customers Will Do Something

Louis-Philippe Kerkhove

Chapter 10 in Data-driven Retailing, 2022, pp 233-237 from Springer

Abstract: Abstract This brief chapter deals with improving the timing of a retailer’s actions. This can be achieved using survival models, which were originally used in a medical context to model patient survival. These models can be perfectly repurposed to optimize the timing of a retailers messaging, to coincide with moment when this messaging has the greatest impact.

Date: 2022
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DOI: 10.1007/978-3-031-12962-9_10

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