Data-driven Retailing

Louis-Philippe Kerkhove ()

in Management for Professionals from Springer

Date: 2022
ISBN: 978-3-031-12962-9
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Chapters in this book:

Ch 1 The Retailer’s Pricing Challenge

Louis-Philippe Kerkhove

Ch 2 Understanding Demand and Elasticity

Louis-Philippe Kerkhove

Ch 3 Improving the List Price

Louis-Philippe Kerkhove

Ch 4 Optimizing Markdowns and Promotions

Louis-Philippe Kerkhove

Ch 5 Product (Re-)Distribution and Replenishment

Louis-Philippe Kerkhove

Ch 6 Managing Product Returns

Louis-Philippe Kerkhove

Ch 7 The Case for Algorithmic Marketing

Louis-Philippe Kerkhove

Ch 8 Better Customer Segmentation

Louis-Philippe Kerkhove

Ch 9 Anticipate What Customers Will Do

Louis-Philippe Kerkhove

Ch 10 Anticipate When Customers Will Do Something

Louis-Philippe Kerkhove

Ch 11 Conclusion

Louis-Philippe Kerkhove

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DOI: 10.1007/978-3-031-12962-9

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