The Retailer’s Pricing Challenge

Louis-Philippe Kerkhove

Chapter 1 in Data-driven Retailing, 2022, pp 3-29 from Springer

Abstract: Abstract This chapter introduces the basic nature of the pricing for the retailer. First, the interplay between strategic pricing decisions and the tactical domain where most data-driven solutions operate is discussed. Next, the major pricing challenges are introduced by discussing the goals that are pursued by a retailer under specific conditions. Later chapters go into more depth as to how these goals can be achieved in practice.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-12962-9_1

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DOI: 10.1007/978-3-031-12962-9_1

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