Improving the List Price

Louis-Philippe Kerkhove

Chapter 3 in Data-driven Retailing, 2022, pp 61-78 from Springer

Abstract: Abstract The price of a product used to be something fixed. A product had a price just like it had a weight, a color, and a brand. More and more this is starting to change. Prices change over time, depending on circumstances and perhaps also depending on who is making the purchase. This chapter provides an introduction on how data-driven decision-making can be used to improve prices and consequently retailer profits.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-12962-9_3

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DOI: 10.1007/978-3-031-12962-9_3

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