The Case for Algorithmic Marketing

Louis-Philippe Kerkhove

Chapter 7 in Data-driven Retailing, 2022, pp 179-193 from Springer

Abstract: Abstract This chapter discusses the philosophy behind algorithmic marketing. This is an umbrella term for techniques that aspire to make marketing efforts more personalized and effective. The meaning of customer centricity and its implications for algorithmic marketing are discussed at length.

Date: 2022
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DOI: 10.1007/978-3-031-12962-9_7

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