Management for Professionals

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The Special Case of China: Peggy Chaudhry and Alan Zimmerman
Chinese Strategies and Tactical Ways: Patrick Kim Cheng Low
Conclusions and Rules Drawn from Part II: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Strategies for Managing Personal Brand Equity: Talaya Waller
General Principles of Project Risk Management: Carmelo di Mauro
Preliminary Evidence on Health Threats and Green Consumption: Xuehua Wang
Failure in Public Relations: Non-profit Organizations Facing Growing Challenges: Carsten Tesch
Transformation of the Organization: Georg Michalik
From Value Chain to Value Network: Reinventing the Enterprise in the Light of Technology Forces: Tarmo Ploom
Team Sports Brand Management: Guillaume Bodet and Benoit Séguin
Business Transformation and Project Management: Marc Helmold
Passion for Music: The Case of Spotify: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
The Silicon Valley Model: Annika Steiber and Sverker Alänge
New Work in Education and Teaching: Marc Helmold
AI and the Ethical Challenge: Stefan H. Vieweg
Spirituality, Success, and Happiness: Implications for Leadership in Business: Rohana Ulluwishewa, Anura Uthumange and Ranisha Weerakoon
Assessment for an External Award: Flevy Lasrado
Case IV: PPDAI: Navigating the Digital Finance Landscape: Xiaoming Zhu
Forecasting Methods: Ralf T. Kreutzer
Uniting Economic Success and Sustainable Impact with Innovation: Anna Tollmien
Competitive Analysis: Game Theory: Wing Sun Li
Patent Management by Industry: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Bridging the Gap: Georg Weiers
Moving Up a Gear—Implementation Gravitation and Implementation Excellence: Matthias Kolbusa
The Challenges and Benefits of Non-family Management in Family Enterprises: Hermut Kormann and Birgit Suberg
Can Digital Agriculture Realize the Sustainable Development of Rural E-commerce?: Xueyan Yang, Yueli Zhang and Lanying Li
Overcoming VoLTE: Deployment Challenges: Thorsten Lotz and Krzysztof Korzunowicz
Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements: Diana Derval
How to Approach the Development of a Corporate Sustainability Strategy: Sally Taylor
Crisis Management in SMEs from a Leadership Perspective: Ilka Heinze
People Analytics Enablement Through Systems Thinking: Rahul Ghatak
Social Entrepreneurship in the Emerging Economies of Africa: Catherine Wanza Maingi, Kennedy Muema Musyoka, Faith Mutuku Muna and Paul Stephen Kioko
Guide to People in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
The Final Word: Theresia Olsson Neve
Closing Remarks: Tom Harris
Conclusion and Outlook: Klaus Kühnel
Leadership and Management Excellence: Angel Gavieiro Besteiro
Reverse Logistics: Albert Liao
This Is How Lead Community Fundraising Works: The Team: Linda Mareen Neugebauer and Irene Zanko
Services and Customer Assurance: Gilad Issar and Liat Ramati Navon
Dr. Heather Skinner on Responsible Tourism, Corfu and Place Branding: Florian Kaefer
Stakeholder der CSR: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Where We Want to Go: Adaptive and Integrative: Gerhard Köhler, Werner Roth and Achim Schmidtmann
Order Planning: Florian Stamer, Sina Peukert and Gisela Lanza
Mapping the Future of Evolutionary Economics: Klaus Solberg Söilen
Methodologies for Designing and Managing Interfaces, Modules, Standards, and Processes: Chihiro Suematsu
Project Communication: Stefano Tonchia
Fallacies: Radu Atanasiu
Shaping the Strategy by Designing Business Model Prototypes: Claude Diderich
Regeneration: A World that Works for Everyone!: Marc Buckley