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Management for Professionals

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Organizational Challenges and Phases of Implementation and Optimization
Roland Müller and Christopher Drax
Ethics in Projects
Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Customer Participation and Commodity Marketing
Frank Jacob and Thomas Aichner
Professional Social Media and Innovation: How You Start Leveraging on Your Innovation through Strategic Content Creation on LinkedIn
Ilkay Özkisaoglu
Liquid Legal: Organization 4.0: Using Legal Competency for Building Fluid & Innovation-Driven Structures
Gerrit Mauch
Embracing Environmental Responsibility and Sustainable Innovation in Small Tourism Businesses to Improve Environmental Efficiency: Insights from Chihuahua, Mexico
Manuel Ramón González Herrera and Julián Álvarez Hernández
The Contribution of Measurement in a Cross-Device, Data-Driven, Real-Time Marketing World
Niko Marcel Waesche, Tilman Rotberg and Florian Renz
The Hybrid Cloud
Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Five Topics for Which Industry Needs Innovation Managers
Chris C. Gernreich, Christian Ahlfeld and Sebastian Knop
Meaningful Marketing Content for Automotive Customer: A Process Guide for Modular, Buyer Persona Centric, and Channel Optimized Content Creation
Anup Shukla, Alexander Schwertlein and Uli Schneider
Principles of Strategy: Advanced
Jeremy David Curuksu
Global Branding and Communication
Bodo B. Schlegelmilch
Data Mining Systems Supporting the Marketing Function: The Experience of Banca Monte dei Paschi di Siena
Federico Rajola
Sustaining Lean
Ganesh Mahadevan and Kalyana C. Chejarla
Policy Resistance: Rebound Effect and Other Fixes that Fail
Christoph E. Mandl
Zomato™ Gold: Platform Overreach
R. Srinivasan
Tandem Mode of Strategic Problem-Solving
George Tovstiga
Hero’s Journey: Imbuing Projects and Processes with Life
Christine Erlach and Michael Müller
Industrial Product Design and Development
Claudio A. Saavedra
The Social Costs of Gambling
Douglas Walker
Optimizing Procurement Portfolios and Supplier Management
Peter Schnitzenbaumer and Thomas Wind
Project Cost Management and Finance
Stefano Tonchia
Short Survey of Coach Training and Coaching Companies
Arun Kohli
Adding an OPEX Perspective to Network Optimization
Mark Grothkopp, Marten Ritz and Thomas Friedli
Study: Status and Potential of Location-based services
Gerrit Heinemann and Christian Gaiser
Reference Class Forecasting
Mario Vanhoucke
New Premium Framework
Claudio Franzetti
Fields of Application of Artificial Intelligence—Retail, Service and Maintenance Sector
Ralf T. Kreutzer and Marie Sirrenberg
Surplus and Obsolescence Planning
Jörg Thomas Dickersbach and Michael F. Passon
Harnessing the Potential of Digital Post-Millennials
Alan Okros
Gender at Work: An Experiment in “Doing Gender”
Aruna Rao, David Kelleher, Carol Miller, Joanne Sandler, Rieky Stuart and Tania Principe
Minimising Risk Through Relationships
Bharat Vagadia
Commercial Leases
Wolfgang Usinger
The Benefit of Leadership’s Improved Thinking and Decision-Making that Overcame the Desire of Some to Focus Exclusively on the Existing Business
Vincent P. Barabba
Successful Navigation Through Digital Transformation Using an Innovation Radar
Jan Heinemann, Oliver Platzen and Carolina Schiefer
Lean Production Tools
Marc Helmold
The Family Is the Destiny of the Enterprise
Hermut Kormann and Birgit Suberg
Case 20 JD.com Inc
B. Rajesh Kumar
Basis for Understanding Information Systems
Christian Homburg, Heiko Schäfer and Janna Schneider
The Research Rigor
Sandhya Shekhar
Pillar 4: Experiential Learning
Brian Dive
Blockchain Supply Chain Management and Supply Chain Sustainability
Muhammad Rahies Khan, Mustafa Rehman Khan and Kesavan Nallaluthan
Chinese Migrants: The Hukou System
Henk R. Randau and Olga Medinskaya
PM in Human Resources
Marc Helmold and Warda Samara
Final Remarks
Daniel Huber, Heiner Kaufmann and Martin Steinmann
Lean Management in Healthcare Sector
Marc Helmold
Quality Management on the Demand Side
Marc Helmold
Providing Finance to Access African Markets: New Business Approaches in the Solar Energy Industry
Markus Schwaninger and Doreen Kanetey-Essel
Diffusion of Innovations: The Much Sought After Tipping Point
Christoph E. Mandl
Failure in Intercultural Cooperation
Sebastian Kunert and Jonas Schumacher
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