Management for Professionals

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Marketing Pharmaceutical and Personal Care Products: George P. Moschis
Blockchain Cryptography: Part 2: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Prepare IoT Projects Successfully: Andreas Holtschulte
Pricing Process Part 3: Structure (3a: Price Differentiation): Frank Frohmann
The Most Effective Strategies for Blocking Growth: Guido Quelle
Operations of the TV Series Hua Qian Gu: Jingzhao Yang
Dr. Hila Oren on Placemaking and City Branding in Tel Aviv: Florian Kaefer
Fast Fish Eat Slow Fish: Business Transformation at Autogrill: Stijn Viaene and Joachim Bergh
Business Intelligence: The Structured Part: Peter Til
The State and Civil Society: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Rediscovering Transcendence Behind VUCA and Technology: Hendrik Opdebeeck
Audits and Quality Management Systems (QMS): Marc Helmold
Standardization and Customization: Liu Qizhang and Mark Goh
People Issues with BPR and Change Management: Sanjay Mohapatra
Project Structures: Philip Bauer
Production Planning and Detailed Scheduling (PP/DS): Hartmut Stadtler and Christopher Sürie
UXi Validation: How to Evaluate if Brand Values Can Be Experienced by Users: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Project Management: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Making Design Tangible in Software Development Projects: Lennart Hennigs
Employee Vitality: Hermann Troger
Conclusion: Armin Trost
List of Principles: Lars Michael Bollweg
Manageable or Not? (Step II): Martin Pfiffner
Performance in Finance Management: Marc Helmold
Transforming Cancer Survivorship Care: Doreen Wiggins
Typical Case of RWA and Tokenization in Investment and Financing: Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
The Wealth Code in Technological Leapfrogs: Xinwei Cao
Customer-Based Corporate Reputation: Introducing a New Segmentation Criterion: Gianfranco Walsh, Sharon E. Beatty and Betsy Bugg Holloway
Guidelines for the Implementation of Enterprise Governance of IT: Steven Haes and Wim Grembergen
Scale Matters: GDS Air Shopping: Ben Vinod
Allowance for Credit Loss and CECL: Colin Chen
Process Improvement and Management: Aristide Aartsengel and Selahattin Kurtoglu
The Way from Open Innovation to Business Model: JinHyo Joseph Yun
Marketing of Biomethane: Carsten Herbes
General Remarks and Overview: Roland Müller and Christopher Drax
Conventional Pathologies: Gilbert W. Fairholm
X-Charts: Thomas Pyzdek
Case 11: Hong Kong Zhuhai Macao Bridge (HZMB): B Rajesh Kumar
Economics of Quality: Timothy Adesanya Ibidapo
Organization Design, Rewards and HR Value Chain: Rahul Ghatak
The Trade-Offs of Incentive Programs in Family Enterprises: Hermut Kormann and Birgit Suberg
Guidelines for Swadhyaya Chakra The Concept and Practices of Swadhyaya Chakra (SC): Guided Self-learning in Teams: N. K. Singh
Minimising Risk Through the Contract: Bharat Vagadia
“En Garde!”—What Business Negotiators Could Learn from an épée Fencing Champion: Pascal Fournier and Britta Heidemann
Taxhavens: Gio Wiederhold
Dynamics of Digital Content Consumption and Social Norm: Xuejing Ma
Embracing Environmental Responsibility and Sustainable Innovation in Small Tourism Businesses to Improve Environmental Efficiency: Insights from Chihuahua, Mexico: Manuel Ramón González Herrera and Julián Álvarez Hernández
Liquid Legal: Organization 4.0: Using Legal Competency for Building Fluid & Innovation-Driven Structures: Gerrit Mauch
Organizational Challenges and Phases of Implementation and Optimization: Roland Müller and Christopher Drax
Optimizing Procurement Portfolios and Supplier Management: Peter Schnitzenbaumer and Thomas Wind