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Management for Professionals

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Pillar 4: Experiential Learning
Brian Dive
Commercial Leases
Wolfgang Usinger
Reference Class Forecasting
Mario Vanhoucke
Adding an OPEX Perspective to Network Optimization
Mark Grothkopp, Marten Ritz and Thomas Friedli
The Family Is the Destiny of the Enterprise
Hermut Kormann and Birgit Suberg
Identification of Business Process Models in a Digital World
Peter Loos, Peter Fettke, Jürgen Walter, Tom Thaler and Peyman Ardalani
The Importance of Being Serious About Strategy
Luke Laan and Janson Yap
Being Aware of Mental Models
Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Study: Status and Potential of Location-based services
Gerrit Heinemann and Christian Gaiser
Case 20 JD.com Inc
B. Rajesh Kumar
Basis for Understanding Information Systems
Christian Homburg, Heiko Schäfer and Janna Schneider
Minimising Risk Through Relationships
Bharat Vagadia
Gender at Work: An Experiment in “Doing Gender”
Aruna Rao, David Kelleher, Carol Miller, Joanne Sandler, Rieky Stuart and Tania Principe
Moments as a Coach
Hanspeter Zürcher
Successful Reorganisation (II): The Levers of Change
Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Voice and Speech Recognition for Banks and Insurance Companies
Jürg Schleier and Jakob Hauser
Innovation Management and New Product Launches
Marc Helmold
Service Innovation—A Jobs-to-Be-Done Guide
Lance A. Bettencourt
Implications Beyond Silicon Valley
Annika Steiber and Sverker Alänge
Managing Global Supply Chain
Tracy Dathe, Volker Müller and Marc Helmold
Open Innovation and Innovation in Networks
Rupert A. Brandmeier and Florian Rupp
Co-Creating More Livable Cities
Ben Hecht
The Marketing Canvas: A Template for Powerful Go to Market Strategies
Susanne Trautmann
Conclusions
Martin Hilb
Customer Value Models
Ralf T. Kreutzer
Prepare Strategic Landscape
Professor Sushil
Xiaomi Mobile Phone's “Social Manufacturing” Journey
Jingzhao Yang
Considering the Particularities of the Individual Situation
Michael Alznauer
Work Culture and Effective Management Style
Henk R. Randau and Olga Medinskaya
Case 12: Gotthard Base Tunnel (GBT)
B Rajesh Kumar
Organizational Capital
Richard Thomas Watson and Saji K. Mathew
Marketing and Sales Action Plan
Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Workers’ Buyout for Company Succession: Alternative Organizational Models and Their Positive Effects
Claudia Henke
New Work in the Automotive Industry
Marc Helmold
Car Sales in the Throes of Change: Aims for Total Customer Experience in the Digital Era
Jochen Sengpiehl
Reuniting Hospitalised and Isolated People with their Beloved Ones outside the Hospital with the Help of VR Livestreaming
Bas Beukers
Pareto Analysis
Thomas Pyzdek
Senior Entrepreneurs Are Driving More—and More Sustainable—Social Innovation Worldwide Than Any Other Demographic
Elizabeth Isele
Variability: Managing the Variability in Operations
Gilad Issar and Liat Ramati Navon
TBM in Process Reengineering: Case Study Services Industry
Uwe G. Seebacher
Legal Entity Operating Structure
Joseph Joy
Still Searching for a Growth Motor?—Try Looking in the Mirror!
Guido Quelle
Stage 5: Talent Management talent management
Nico Bödeker and Eberhard Hübbe
Valid Customer Data: The Foundation for Omni-channel Marketing
Simone Braun and Andreas Heißler
The Silicon Valley Model
Annika Steiber and Sverker Alänge
Analyze
Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Adaptive Service: Digital Service Platform and the Service Crowd Community
Jost J. Bendel and Matthias Schiller
Values-Based Leadership: Exploring Exemplary Approaches
Elizabeth F. R. Gingerich
Closing Words
Lars Michael Bollweg
Housing Financing at the Crossroads: Access and Affordability in an Aging Society
Friedemann Roy
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