Management for Professionals

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Strategies for Managing Personal Brand Equity: Talaya Waller
General Principles of Project Risk Management: Carmelo di Mauro
Failure in Public Relations: Non-profit Organizations Facing Growing Challenges: Carsten Tesch
Talent Management in China: Tony Fang
The Special Case of China: Peggy Chaudhry and Alan Zimmerman
Technology Commercialization: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Developing the Design and Implementation of an Inquiry Center That Contributes to the Ability to Avoid Burnt Toast: Vincent P. Barabba
Luxury Staff Training: Wided Batat
Rollout: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Capturing the Life Stories of Individuals in Family Businesses: Laura Hougaz
Cross-Channel Real-Time Response Analysis: Burkhardt Funk and Nadia Abou Nabout
Embedding EAM into the project life cycle: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Johannes Lux
From Data to Business: A Paradigm Shift in Industry: Joe Kaeser
Financial Aspects of Customer Value Management: Tymoteusz Doligalski
On Price Roles and Budget Branding: Björn Ivens, Brigitte Müller, Steffen Wölfl and Alexander Leischnig
The Scope of Property Rights and Real Estate Ownership: A Comparative Analysis: Şebnem Akipek Öcal and Esra Keskin
A Rose by Any Other Name Would Smell as Sweet: The New Legal Pro-Occupations in the Construction Sector: Barbara Chomicka
Preliminary Evidence on Health Threats and Green Consumption: Xuehua Wang
Governance Behaviours: Michael Knapp
Huawei: R. Guerrero, C. Lattemann and S. Michalke
Moving Up a Gear—Implementation Gravitation and Implementation Excellence: Matthias Kolbusa
Patent Management by Industry: Oliver Gassmann, Martin A. Bader and Mark James Thompson
The Silicon Valley Model: Annika Steiber and Sverker Alänge
Passion for Music: The Case of Spotify: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
New Work in Education and Teaching: Marc Helmold
Leadership and Management Excellence: Angel Gavieiro Besteiro
The Challenges and Benefits of Non-family Management in Family Enterprises: Hermut Kormann and Birgit Suberg
Crisis Management in SMEs from a Leadership Perspective: Ilka Heinze
Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements: Diana Derval
How to Approach the Development of a Corporate Sustainability Strategy: Sally Taylor
Project Communication: Stefano Tonchia
Can Digital Agriculture Realize the Sustainable Development of Rural E-commerce?: Xueyan Yang, Yueli Zhang and Lanying Li
Overcoming VoLTE: Deployment Challenges: Thorsten Lotz and Krzysztof Korzunowicz
People Analytics Enablement Through Systems Thinking: Rahul Ghatak
Where We Want to Go: Adaptive and Integrative: Gerhard Köhler, Werner Roth and Achim Schmidtmann
Methodologies for Designing and Managing Interfaces, Modules, Standards, and Processes: Chihiro Suematsu
This Is How Lead Community Fundraising Works: The Team: Linda Mareen Neugebauer and Irene Zanko
Services and Customer Assurance: Gilad Issar and Liat Ramati Navon
Mapping the Future of Evolutionary Economics: Klaus Solberg Söilen
Order Planning: Florian Stamer, Sina Peukert and Gisela Lanza
Conclusion and Outlook: Klaus Kühnel
Closing Remarks: Tom Harris
The Final Word: Theresia Olsson Neve
Reverse Logistics: Albert Liao
Stakeholder der CSR: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Dr. Heather Skinner on Responsible Tourism, Corfu and Place Branding: Florian Kaefer
Assessment for an External Award: Flevy Lasrado
Case IV: PPDAI: Navigating the Digital Finance Landscape: Xiaoming Zhu
Competitive Analysis: Game Theory: Wing Sun Li
Forecasting Methods: Ralf T. Kreutzer