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Management for Professionals

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Open Source Medical Devices for Innovation, Education and Global Health: Case Study of Open Source Magnetic Resonance Imaging
Lukas Winter, Ruben Pellicer-Guridi, Lionel Broche, Simone A. Winkler, Henning M. Reimann, Haopeng Han, Felix Arndt, Russ Hodge, Süleyman Günyar, Manuel Moritz, Kate Michi Ettinger, Olivier Fresnoye, Thoralf Niendorf and Mehdi Benchoufi
Mattel’s Second Attempt to Crack the Chinese Market: Will China Embrace the American Barbie Doll This Time?
Britt Kühne
Better Alternatives to Performance Appraisal in an Agile Context
Armin Trost
The Creation of an Entrepreneurial Enterprise
Laura Hougaz
Archetypes and Colours: Findings of a Quantitative Study and Their Relevance for Start-Up Brands
Jens U. Pätzmann and Claudius Kübler
To Whom Should Digitalization Be Empowered?
Xiaodong Ma
Financial Frauds
Shuai Chen
Escalation: The Strength of Fear
Christoph E. Mandl
Acquisitions by Royal Dutch Shell
B. Rajesh Kumar
What Germany’s Amended Tenancy Laws Do and What They Don’t
Michael Schick
Sales Channels and Sales Partners
Marc Helmold
Cost-Effective and Eco-Friendly Fire Investigation Training Using Photorealistic Interactive Room Scale Virtual Reality
Bradley Friend Woodward
New Service with Digintelligence
Dongying Hong
Industrial Smart Services Facilitated by the Heidelberg Cloud
Tom Oelsner
Operations of the TV Series Hua Qian Gu
Jingzhao Yang
The Most Effective Strategies for Blocking Growth
Guido Quelle
Execution: The Power Behind Enduring Strategy
Eric Viardot
Dr. Hila Oren on Placemaking and City Branding in Tel Aviv
Florian Kaefer
People Issues with BPR and Change Management
Sanjay Mohapatra
Project Structures
Philip Bauer
Overview of Part II
Douglas Walker
Professional Executive Search for Family Enterprises
Hermut Kormann and Birgit Suberg
DADTCO: Breaking the Commodity Oligopoly
Mathew Tsamenyi and Nana Yaa A. Gyamfi
Radical Versus Routine Innovation
Roman Boutellier and Mareike Heinzen
Case Study: Developing Cloud Computing Strategy for Dabur
Sanjay Mohapatra and Laxmikant Lokhande
PYPR—On Your Mark, Get Set and Go Toward Software Product Management Excellence
Timo Wagenblatt
Standardization and Customization
Liu Qizhang and Mark Goh
A Successful Festival for Kids in Győr
Ida Ercsey
Tax Framework for Investing by Asset Classes
Joachim Krämer
Positive Project Management Teams
Joanne Lyubovnikova and Michael A. West
Business Intelligence: The Structured Part
Peter Til
Pricing Process Part 3: Structure (3a: Price Differentiation)
Frank Frohmann
Blockchain Cryptography: Part 2
Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Marketing Pharmaceutical and Personal Care Products
George P. Moschis
Prepare IoT Projects Successfully
Andreas Holtschulte
PM in NGO and NPO
Marc Helmold and Warda Samara
The State and Civil Society
Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Rediscovering Transcendence Behind VUCA and Technology
Hendrik Opdebeeck
Audits and Quality Management Systems (QMS)
Marc Helmold
Production Planning and Detailed Scheduling (PP/DS)
Hartmut Stadtler and Christopher Sürie
Ecosystem Leverage
Albert Ferdinand Aalders
Fast Fish Eat Slow Fish: Business Transformation at Autogrill
Stijn Viaene and Joachim Bergh
Ancillary to Product Management
Gabriel Steinhardt
Wandering Through the Pleasure Garden: The Jungle Expedition
Matthias Kolbusa
Artificial Intelligence in Musculoskeletal Medical Imaging
Marco Keller, Florian M. Thieringer and Philipp Honigmann
Organizational Learning
Stephen R. Balzac
Economics of Quality
Timothy Adesanya Ibidapo
X-Charts
Thomas Pyzdek
Case 11: Hong Kong Zhuhai Macao Bridge (HZMB)
B Rajesh Kumar
Customer-Based Corporate Reputation: Introducing a New Segmentation Criterion
Gianfranco Walsh, Sharon E. Beatty and Betsy Bugg Holloway
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