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Management for Professionals

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Sectors and Their Champions
Ebimo Amungo
Marketing 3.0: From Products to Customers to the Human Spirit
Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
An Outline for an Interrogative/Prompt Library to Help Improve Output Quality from Generative-AI Datasets
Bruce Garvey and Adam D. M. Svendsen
Leveraging System Dynamics for Strategic Learning
Martha A. Gephart and Victoria J. Marsick
Debating
Radu Atanasiu
Sustainability and Lean Management
Marc Helmold
Innovation
Zheng Qin, Yan Li and Yinzhou Yang
Sustainable Fashion: From Production to Alternative Consumption
Samira Iran
Complaint Processing
Bernd Stauss and Wolfgang Seidel
PricingPricing in the Healthcare Sector
Marc Helmold
A Final Thought: Proactivity Beats Reactivity Every Time
George Vekinis
Digitalization Partnership: How GKN Established a Digital Platform with 3YD to Realize the Disruptive Potential of Metal Additive Manufacturing
Klaus Wildhirt, Claudius Seidel, Udo Bub, Markus Josten and Stephan Kühr
The Leverage Game: From Offshore to Onshore
Dave Chiou, Joe Zhou and Megan Walters
The Leverage Game: From Offshore to Onshore
Dave Chiou, Joe Zhou and Megan Walters
Case 9: Beijing Daxing International Airport
B Rajesh Kumar
Passing Audits and Annual Examinations
Henk R. Randau and Olga Medinskaya
Case 18 Medpace Holdings
B. Rajesh Kumar
Best Practices for Successful Deployment of User Experience Design
Kostanija Petrovic
The ‘Tool’ of Renewal: Utilising Resources to Achieve Renewal
Junsong Tian and Jacky Jianrong Chen
The Fourth Ingredient: Develop the People
Tony McNulty and Robin Marks
Epilogue
Christos Voudouris
Supply Chain and Win–Win Relationship with the Suppliers
Gilad Issar and Liat Ramati Navon
Lin Qingxuan: The Way to Survive in the Dark
Juan Tang, Jingxian Liu, Yanxi Chen and Rui Xu
Gustavo Koniszczer on Country Branding in Latin America
Florian Kaefer
Strategy, Management Control and Organizational Design: Empirical Illustrations from SCA Packaging
Katarzyna Cieslak
Economic Order Quantity and Safety Stock
Jörg Thomas Dickersbach and Michael F. Passon
The Next Level: Understanding Effective Board Development
Mary Hiland
Talent Management in China
Tony Fang
The Special Case of China
Peggy Chaudhry and Alan Zimmerman
Transformation of the Organization
Georg Michalik
Team Sports Brand Management
Guillaume Bodet and Benoit Séguin
From Value Chain to Value Network: Reinventing the Enterprise in the Light of Technology Forces
Tarmo Ploom
Transfer Stories: Retrieving Hidden Knowledge
Christine Erlach and Michael Müller
Sys HRM Decision-Making and Problem-Solving
Regina Tendayi and Larry M. Starr
Virtual Management and Cyber Tools
Marc Helmold
Rollout
K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Chinese Strategies and Tactical Ways
Patrick Kim Cheng Low
The Key to Optimism—Individual and Organizational Growth
Stephen R Balzac
Remote and Virtual Project Management
Antonio Bassi
Cross-Channel Real-Time Response Analysis
Burkhardt Funk and Nadia Abou Nabout
Strategies for Managing Personal Brand Equity
Talaya Waller
General Principles of Project Risk Management
Carmelo di Mauro
Embedding EAM into the project life cycle
Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Johannes Lux
Harmonious Relationship-Management Based on Human Relationships
Haibo Hu
Capturing the Life Stories of Individuals in Family Businesses
Laura Hougaz
Pilot Projects Conducted Within IMPRESS
C.-Andreas Dalluege and Hans-Dieter Schinner
Developing the Design and Implementation of an Inquiry Center That Contributes to the Ability to Avoid Burnt Toast
Vincent P. Barabba
Luxury Staff Training
Wided Batat
Preliminary Evidence on Health Threats and Green Consumption
Xuehua Wang
Failure in Public Relations: Non-profit Organizations Facing Growing Challenges
Carsten Tesch
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