Financial Aspects of Customer Value Management

Tymoteusz Doligalski
Additional contact information
Tymoteusz Doligalski: Warsaw School of Economics

Chapter 4 in Internet-Based Customer Value Management, 2015, pp 141-152 from Springer

Abstract: Abstract This chapter will begin with presenting customer lifetime value as a measure of the value of the relationship between the customer and the company. The concept will be thoroughly described and the methods to calculate the value will be shown. The last part will focus on a comparison between customer value management and securities portfolio management.

Keywords: Discount Rate; Cash Flow; Customer Relationship; Monetary Term; Future Cash Flow (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-09855-5_4

Ordering information: This item can be ordered from
http://www.springer.com/9783319098555

DOI: 10.1007/978-3-319-09855-5_4

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().