Management for Professionals

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Planning and Building Law: Petra Lau
Designing Campaigns and Optimizing Campaign Performance: The Ingredients of Campaign Excellence: Kati Zieger, Uli Schneider and Lore Darcos
Conclusion on Market Research in Small and Medium-Sized Enterprises: Thomas Dobbelstein and Wibke Heidig
Framework Conditions: Armin Trost
Reputation Management in Different Stakeholder Groups: Lars Fiedler
Delivering B2B with TA-Q-BIN: Qizhang Liu, Mark Goh and Motoka Mouri
Global Supply Chains and Distribution Networks: Bodo B. Schlegelmilch
Moments of Change: Hanspeter Zürcher
COBIT as a Framework for IT Assurance: Steven Haes and Wim Grembergen
Conceptual Development of a Resilience Maturity Model for SMEs: Nadine Otter and Mark Uschkurat
Growth and Underinvestment: Aligning Performance and Resources: Christoph E. Mandl
Innovative Process Approach: Michela Manini
How to Manage Organization and Capability Change: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Analytical Project Control: Mario Vanhoucke
Power and Interpersonal Influence in Successful Project Management: Jutta Solga, Alexander Witzki and Gerhard Blickle
Media Behaviors Among Generation Z in the United States: Patterns and Future Trends: Lina Gomez-Vasquez
Evolutionary Economics as the Core of the Evolutionary Social Sciences: Klaus Solberg Söilen
Product-Mix Allocation: Felix Klenk, Sina Peukert and Gisela Lanza
Human Resources Management: Bettina Marcinkowski
Harnessing the Synergy Potential of Open Source Hardware Communities: Robert Mies, Jérémy Bonvoisin and Roland Jochem
Upstream SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Segmenting Targeting and Positioning in Global Markets: Bodo B. Schlegelmilch
Asia-Pacific: Peter Curwen and Jason Whalley
Return on Investment (ROI) Calculations and CAPEX Decisions: Gilad Issar and Liat Ramati Navon
Embedding Environmental Advocates: EDF Climate Corps: Liz Delaney
How Leadership Can Support Social Innovation Through Business: Christian Kastner
Evidence-Based Business Process Management: Using Digital Opportunities to Drive Organizational Innovation: Jan Recker
Mention Communication—Think Organisation: Agile Communication in the Digital Era: Eric-Jan Kaak
The Purchasing Negotiation: Ulrich Weigel and Marco Ruecker
Benchmarking: Measuring Against the Best: Rupert A. Brandmeier and Florian Rupp
Lean Management in Aviation: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Data Center 2.0: Energy-Efficient and Sustainable: Rainer Weidmann and Hans-Rüdiger Vogel
Case Study Dutch National Police: Building Trust with a Corporate Newsroom: Ghaida Al-Warith and Christoph Moss
The Legal Entrepreneur: When Do Corporate Lawyers Act Entrepreneurially?: Andranik Tumasjan and Isabell M. Welpe
Shanghai APCOM: The Transformation of Traditional Foreign Trade Factories to Cross-Border E-commerce from 0 to 100 Million: Shuai Gao and Wenxing Wang
Traceability: The Respect-Code Solution: Robin Cornelius
PricingPricing in the Aviation IndustryIndustries: Marc Helmold
The Basis of Coaching: Arun Kohli
Principles of Strategy: Primer: Jeremy David Curuksu
Diamonds from Ashes: George Vekinis
Negative Creativity and Creativity Theft: Luke Laan and Janson Yap
Production Go Live: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
How to Start an Emotion-Reflective Journey: Kathrin Tietze
How INVISTA’s Transforming Manufacturing Training with Virtual Reality: Lou Pushelberg
Accessing the African Market Through a Sales Partnership: The Local Importer Perspective: Muyiwa Obilanade
Learning Metathinking: Nick Shannon and Bruno Frischherz
Dr. Gary Warnaby on City Marketing and Retail Destinations: Florian Kaefer
Guide to Strategy in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Staying on the Ball—Consistency Instead of Severity!: Matthias Kolbusa
Transcending the Witches’ Cauldron: The Jungle Adventure: Matthias Kolbusa