Shanghai APCOM: The Transformation of Traditional Foreign Trade Factories to Cross-Border E-commerce from 0 to 100 Million

Shuai Gao and Wenxing Wang
Additional contact information
Shuai Gao: Zhejiang Gongshang University Hangzhou College of Commerce
Wenxing Wang: Shenwan Hongyuan Financing Services Co., Ltd.

A chapter in Innovation of Digital Economy, 2023, pp 129-137 from Springer

Abstract: Abstract Shanghai APCOM Compressor Machine Co., Ltd. is a typical manufacturing factory in China. It was established in 2005 and is a high-tech enterprise engaged in the R & D, manufacturing and sales of air compressors. Previously, APCOM mainly relied on the traditional foreign trade mode of offline exhibition channels. In 2017, it began to try cross-border e-commerce. At the initial stage, it experienced failure. Xu Jingqian, general manager of the company, learned cross-border e-commerce operation from zero basis. At the beginning of 2020, under the background of COVID-19, apcom’ foreign trade has fully turned online. The cross-border e-commerce platform has hundreds of inquiries every month, bringing about 60 million orders in six months. After two years of operation, its store ranked fourth in the machinery category of Alibaba international station, becoming a typical representative of the successful transformation from a traditional industry and trade integrated enterprise to a cross-border e-commerce enterprise.

Keywords: Cross border e-commerce; B2B cross-border e-commerce; Traditional foreign trade transformation; Digital economy (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-1741-9_9

Ordering information: This item can be ordered from
http://www.springer.com/9789819917419

DOI: 10.1007/978-981-99-1741-9_9

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().