Management for Professionals

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Marketing Information Systems in the Automotive Aftersales Market: Zoran Nikolic
Measuring Media Corporate Reputations: Grahame Dowling and Warren Weeks
Conclusions: Gunther Friedl and Horst J. Kayser
Opportunity: NoSQL and Big Data: Thomas Frisendal
Key Performance Indicators (KPIs): Run Legal with Business Metrics: Will the Legal of the Future Measure Everything It Does?: Christine Pauleau, Christophe Collard and Christophe Roquilly
Consolidate Gains and Initiate Further Change: Dominik Maximini
Getting Ready for Announcement: Kickoff Planning: Joseph Joy
Leading Higher Purpose: Sharda S. Nandram
Case VI: Changing with the Times: AutoNavi’s Autonomous Development: Xiaoming Zhu
What and How to Monetize Forecasts and Plans: Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
What We Can Learn from Corporate Governance: Michael Knapp
Paradigm Shift! The Path to Brutal Automation: Lothar Reith
Gaining Insights by Observing Target Customers in Their Natural Environment: Claude Diderich
Economic Capital: Richard Thomas Watson
Strategic Innovations Create a New World Order: Taco C. R. Someren and Shuhua Someren-Wang
Systems for Combating Criminality: Stefan Heissner
How to Get a 360° Customer View: Steffen Deufel
Citicorp–Travelers Group Merger: B. Rajesh Kumar
The Strategic Importance of Knowledge Transfer in VOs: Sandhya Shekhar
A Good Product Isn’t Enough: You Need a Growth Process: Guido Quelle
Shifting the Burden: When Organizations Become Addicted: Christoph E. Mandl
Tales from the Front: Wayne Mullen
Conclusion: Manuel C. Solbach
Dare to Be Latter: Xinwei Cao
Gambling, Crime, Binge Drinking, Drug Use, and Hiring Prostitutes: Douglas Walker
The New Mechanics of Success: Win-Win Cycles and Client Value Generation: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Ethics and Sport Entrepreneurship: Vanessa Ratten
Comprehensive Business Process Management at Siemens: Implementing Business Process Excellence: Bartosz Woliński and Saimir Bala
Sustainable Finance––Integrating Sustainability into Corporate Banking: Laura Maida
Planning and Controlling: The Middle Ground Between “Flying Blind” and “Graveyards of Numbers”: Christian Homburg, Heiko Schäfer and Janna Schneider
Case 5: International Space Station: B Rajesh Kumar
“Smart Brain” Installation for a Follow-Up System for Patients: Jia Ke
Industry 4.0 and Artificial Intelligence (AI) in Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Exposing a Fata Morgana: The Jungle Excursion: Matthias Kolbusa
Fintech: Vijay Kumar
Programmatic Brand Advertising: Stephan Noller and Fabien Magalon
Tools in PM: Marc Helmold
Embedding EAM into strategic planning: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Frank Radeke
Profit Distribution Policy in Family Enterprises: Hermut Kormann
Theory and Proposition Development for Repeating Rituals and Willingness to Use the Product: Xuehua Wang
Focusing on Core Competencies and Divestment: Marc Wilczek
Personal Development: Gilad Issar and Liat Ramati Navon
Conclusion: Timeless Principles of Corporate Sustainability: Eric Viardot
Product Management Career: Gabriel Steinhardt
Service Productivity in Professional Service Firms: Hagen Habicht, Friedrich W. Heidemann and Alastair Ross
Making People Happy: The Case of the Walt Disney Company: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
5S Concept in Quality Management: Marc Helmold
Rental Law: Wolfgang Usinger
Virtual Reality’s Role in Improving Student Knowledge and Engagement in the Materials Testing Laboratory: Rajesh Jha, Douglas Choi, Rebecca Traboulsi and Arun Srinivasa
Management Objectives, KPI and OKR: Marc Helmold