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Management for Professionals

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Economic Capital
Richard Thomas Watson
Gaining Insights by Observing Target Customers in Their Natural Environment
Claude Diderich
Measuring Media Corporate Reputations
Grahame Dowling and Warren Weeks
Shape Culture and Drive Engagement—Real-time Actionable Insights
Rahul Ghatak
Data Governance as Driver of Value Stream Optimization and as Pacemaker for the Digital Transformation
Lars Michael Bollweg
Rental Law
Wolfgang Usinger
Making People Happy: The Case of the Walt Disney Company
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
5S Concept in Quality Management
Marc Helmold
The Way Forward
Malte Ackermann
Some Sure-Fire Negotiation Techniques and Tactics
Kim Cheng Patrick Low
Aircraft Financial and Operational Efficiencies
Bijan Vasigh and Farshid Azadian
Industry Expertise and Dynamic Challenges: Perspectives of an Adopted Railwayman
Rüdiger Grube
Case Study: The Digital Disruption of the Media Industry
Ingrid Toulali
Artificial Intelligence (AI) as Impulse for New Work
Marc Helmold
Think Big, Start Small: Deliver Value to the Business
Thomas Frisendal
Dr. Eduardo Oliveira on Place Branding and Strategic Spatial Planning
Florian Kaefer
Circular Economy and Society
Wolfgang Lehmacher
Vidyasagar Institute of Mental Health: Bringing People Together for a Cause
Deep Shree, Shiksha Kushwah and Mahim Sagar
Lean Management KPI and OKR
Marc Helmold
Conclusion: Timeless Principles of Corporate Sustainability
Eric Viardot
Obstacles Are Just Challenges
George Vekinis
Conclusion
Ferri Abolhassan
Final Considerations Regarding the Just-in-Time Framework
José Luís Quesado Pinto, João Carlos O. Matias, Carina Pimentel, Susana Garrido Azevedo and Kannan Govindan
Encourage Learning
Vincent P. Barabba
Adaptation: Drifting Goals, Invisible Hand, and Breastfeeding
Christoph E. Mandl
Case 15 Neurocrine Biosciences
B. Rajesh Kumar
Service Productivity in Professional Service Firms
Hagen Habicht, Friedrich W. Heidemann and Alastair Ross
Product Management Career
Gabriel Steinhardt
Formulating Customer-Driven Strategy
Sathit Parniangtong
Marketing in 2023ff: Agility as the “New Normal”
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Mortuary Logistic Challenges of Mass Fatality Incidents
Michael Madigan
Tools
Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
The User Experience Identity (UXi) Method
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Demystifying Strategic Innovation
Taco C. R. Someren and Shuhua Someren-Wang
New Challenges of the Digital Transformation: The Comeback of the Vision-Mission System
Guido Wolf
Learning for Purpose: Challenges and Opportunities for Human Capital Development in the Social Sector
Ramon Wenzel
Network Coordination
Thomas Friedli, Andreas Mundt and Stefan Thomas
Management Objectives, KPI and OKR
Marc Helmold
Virtual Reality’s Role in Improving Student Knowledge and Engagement in the Materials Testing Laboratory
Rajesh Jha, Douglas Choi, Rebecca Traboulsi and Arun Srinivasa
Experiential Setting Design
Wided Batat
Sys HRM Organization Development and Change Management
Regina Tendayi and Larry M. Starr
Vision and Strategy
Dominik Maximini
Deciding on the Mode of Operation in Africa
Jaco Venter
Overview of the Diagnostic Process
Martin Pfiffner
100-Percent Security – A Desirable Goal?
Michael Weppler
Customer Relationship Management and the Value Network
Philipp Osterrieder
Research and Training as Strategies for Changing the Work Culture
N. K. Singh
The Missing Link
Georg Weiers
Key Findings of Post-M&A Integration by Chinese Investors in Germany
Jan Y. Yang, Lei Chen and Zheng Tang
NutCo Ivoire: The Cashew Pricing Dilemma
Mathew Tsamenyi and Nana Yaa A. Gyamfi
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