Management for Professionals

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Understanding the Chinese Culture: Tracy Dathe, Volker Müller and Marc Helmold
Demography, Digital Natives, and Individual Entrepreneurship: Employees Become a Strategic Competitive Factor: Nils Urbach and Frederik Ahlemann
Leadership in the Midst of Transition: Reflections on Self-Reliance, Responsibility and Spirituality: Arnold Smit
Planning, Forecasting and Monitoring Growth: Ralph Krüger and Andreas Stumpf
Learning Histories: Learning from Multiple Perspectives: Karin Thier
Melawear: Inspired by Cradle to Cradle: Henning Siedentopp
Implementation: Martin Auer
Performance Management in Sales: Marc Helmold
Return and Risk: Shuai Chen
Training: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Airline Perspective: Juliette Kettler and Judith L. Walls
The Value of Contracts in a Long-Term Context—An Example Based on the Lateran Treaty and the Concordat of 1984: Luigi D’Ottavi
Team Development and Management: Aristide Aartsengel and Selahattin Kurtoglu
Beyond Neuromarketing: How Neuroscience Is Penetrating New Areas of Business: Nadine Galandi, Benny B. Briesemeister, Thomas Kant and Damaris Hagen
Data Mining Techniques: Federico Rajola
Introducing Green Electricity as the Default Option: Sylviane Chassot, Rolf Wüstenhagen, Nicole Fahr and Peter Graf
Pre-show Planning: Klaus Solberg Søilen
Legally Protecting Personal Brand Equity: Talaya Waller
The Challenge of Statutory Regulations: Stephan Kasulke and Jasmin Bensch
A Snapshot on Mass Media: Henk R. Randau and Olga Medinskaya
Project Organization: Philip Bauer
The Tool Dimension of TBM: Uwe G. Seebacher
The Positive Candidate Experience: Armin Trost
Environmental: Anurag K. Agarwal
Leading Higher Purpose: Sharda S. Nandram
What and How to Monetize Forecasts and Plans: Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Case VI: Changing with the Times: AutoNavi’s Autonomous Development: Xiaoming Zhu
How to Get a 360° Customer View: Steffen Deufel
Citicorp–Travelers Group Merger: B. Rajesh Kumar
The Strategic Lens: Timeless Paths to Endurance: Eric Viardot
The Strategic Importance of Knowledge Transfer in VOs: Sandhya Shekhar
A Good Product Isn’t Enough: You Need a Growth Process: Guido Quelle
Strategic Innovations Create a New World Order: Taco C. R. Someren and Shuhua Someren-Wang
Key Performance Indicators (KPIs): Run Legal with Business Metrics: Will the Legal of the Future Measure Everything It Does?: Christine Pauleau, Christophe Collard and Christophe Roquilly
Getting Ready for Announcement: Kickoff Planning: Joseph Joy
Shifting the Burden: When Organizations Become Addicted: Christoph E. Mandl
Tales from the Front: Wayne Mullen
Conclusion: Manuel C. Solbach
Dare to Be Latter: Xinwei Cao
Ethics and Sport Entrepreneurship: Vanessa Ratten
Sustainable Finance––Integrating Sustainability into Corporate Banking: Laura Maida
Comprehensive Business Process Management at Siemens: Implementing Business Process Excellence: Bartosz Woliński and Saimir Bala
Systems for Combating Criminality: Stefan Heissner
Gambling, Crime, Binge Drinking, Drug Use, and Hiring Prostitutes: Douglas Walker
Tools in PM: Marc Helmold
Programmatic Brand Advertising: Stephan Noller and Fabien Magalon
Measuring Media Corporate Reputations: Grahame Dowling and Warren Weeks
Gaining Insights by Observing Target Customers in Their Natural Environment: Claude Diderich
Economic Capital: Richard Thomas Watson
Paradigm Shift! The Path to Brutal Automation: Lothar Reith