Changing Strategies and Control Systems at a German Insurance Company

Susanna Poth ()
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Susanna Poth: Uppsala University

Chapter 5 in Strategy, Control and Competitive Advantage, 2014, pp 107-137 from Springer

Abstract: Abstract In this chapter an excerpt from a case study of a German insurance company is presented. The study covered the development of the insurance company between 1995 and 2010. As the insurance industry in Germany was de-regulated in 1994, the chosen time frame made it possible to study how the insurance company reacted on the market, which was changing from a protected to an open and more competitive one. Although the market was de-regulated in 1994, it has only very slowly become more competitive. The case study shows that even if a semi-protected, slowly changing environment gives management some more time for reflection, a company still needs to react to changing conditions. If management hesitates too long, there is a high risk that a company will lose its competitive advantage.

Keywords: Service Production; Supervisory Board; Saving Bank; Insurance Group; Governing Board (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-39134-7_5

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DOI: 10.1007/978-3-642-39134-7_5

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