Cloud Computing Strategy Design for Myntra.com

Sanjay Mohapatra and Laxmikant Lokhande
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Sanjay Mohapatra: Xavier Institute of Management
Laxmikant Lokhande: ICRA Limited

Chapter Chapter 5 in Cloud Computing and ROI, 2014, pp 105-147 from Springer

Abstract: Abstract Myntra was established by three IIT alumni Mukesh Bansal, Vineet Saxena and Ashutosh Lawania in February 2007. It has its headquarters in Bangalore and has three regional offices in New Delhi, Mumbai and Chennai.

Keywords: Cloud Computing; Customer Relationship Management; Online Shopping; Employee Engagement; Cloud Strategy (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-08663-7_5

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DOI: 10.1007/978-3-319-08663-7_5

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