Digintelligent Marketing

Ye Tian ()

A chapter in How Digital Intelligence Drives Business Growth, 2023, pp 107-126 from Springer

Abstract: Abstract The old saying that “I know half of my ads do not work, but I don’t know which half” no longer applies in today’s advertising circles. As consumer data continues to accumulate, consumer tagging deepens, and the reach of digital touchpoints expands, all marketing behavior has become transparent. Not only do we know which half of our ads isn’t working, but we also know how to filter out the ones that aren’t working in the first place. Now, instead of isolated branding, marketing’s advertising behavior can be directly tracked to sales results. Through digital intelligence, the separated marketing and sales can be connected, and marketing endeavors has entered a new phase where the brand advertising campaign simultaneously progresses with sales success.

Date: 2023
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DOI: 10.1007/978-981-99-4299-2_9

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