Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success

Diana Derval
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Diana Derval: DervalResearch

Chapter 7 in Designing Luxury Brands, 2024, pp 107-121 from Springer

Abstract: Abstract In this chapter, inspired by the Swarovski and the FENG J cases, we analyze the role of shiny and artistry in hard luxury. We reflect upon the mechanisms of mate selection and the epigenetics of success.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-54093-6_7

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DOI: 10.1007/978-3-031-54093-6_7

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