Management for Professionals

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Zero Shades of Gray—Reaching Zero Defects by Externalization of the Quality Philosophy into the Upstream Supply Chain: Johanna Ewald and Florian Schupp
Customer-Centric Thinking: Sathit Parniangtong
Colors, the Microbiome, and the Future of Beauty: Diana Derval
MEASURE: Reiner Hutwelker
Tools for the Strategic Analysis: Ralf T. Kreutzer
The F.A.I.R. Model of Cooperation: How Managers Can Co-create Value Within Innovation Networks: Jules Thoma
Storywork: Facilitating the Transformational Power of Story in Brand and Organizational Development: Steph K. Bachmair
Sustainable Buildings: Christine Lemaitre
The Automated Future: David Miller
Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors: Diana Derval
Winner-Takes-All Dynamics: R. Srinivasan
Strategic Management of Team Sports Organisations: Stefan Walzel
Core Concepts and Mechanisms in Evolutionary Economics: Klaus Solberg Söilen
Creating the Value Proposition: Marc Helmold
Evolution, Innovation, and Best Practices in Corporate Social Impact: Mark Feldman and Nikki Korn
Conclusion: Eric Viardot
Overview of Part I: Douglas Walker
Solution Platform: Foundation for Sustainable Success: Kaj Storbacka and Risto Pennanen
The Concept of Excellence-Driven Self-Assessment: C.-Andreas Dalluege and Andrea Stucken
Unequal Wealth Distribution: Henk R. Randau and Olga Medinskaya
Overview: Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck
Compliance and Environmental Protection: CSR in Family Enterprises: Hermut Kormann and Birgit Suberg
Opportunity: Information Valuation: Thomas Frisendal
Case II (Part A): JIMI’s Growth Path: Artificial Intelligence Has Redefined the Customer Service of JD.Com: Xiaoming Zhu
Growth Strategy for Corporate Sustainability: Eric Viardot
Viability, Not Just Feasibility: George Vekinis
Caio Esteves on Place Branding in Brazil and Latin America: Florian Kaefer
A Business Perspective: Malte Ackermann
Experiential Branding of Luxury: Wided Batat
Possibilities and Limits of Traditional Performance Appraisals: Armin Trost
The Monetization of Personal Brands: Talaya Waller
Digintelligence in Channels: Ye Tian
US Air Force Weather Training Platform: Use of Virtual Reality to Reduce Training and Equipment Maintenance Costs Whilst Improving Operational Efficiency and Retention of US Air Force Personnel: Ramzy Ross, Dainius Slavinskas and Eric Mazzacone
Schedule Control: Mario Vanhoucke
Russian Dolls: Martin Pfiffner
Interface and Conversion: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Case 2: Developing the World’s Largest Passenger Aircraft-Airbus A3XX: B Rajesh Kumar
Appointment Decisions: A Sense of Belonging and Drawing Limits: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
The Variable Takt: Peter Bebersdorf and Arnd Huchzermeier
China as the Frontrunner in Digitalization: Clas Neumann
Cultural Elements in SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
PM in the Downstream Value Chain: Marc Helmold
“The Good, The Bad and The Ugly”: Data Requirements and Formats for a Successful and Cost-Effective Implementation: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
The Dissemination of Corporate Newsrooms in Practice: Empirical Studies: Christoph Moss and Mona Sadrowski
Customer Success Management Structures: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Candidate Retention: Armin Trost
Foresight and Strategic Thinking Enabling Valuable Strategy: Luke Laan and Janson Yap
IT Business Value: Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
Changes in the International Development Landscape: Social Sector Organizations from the Emerging Powers: Adele Poskitt
Market Segmentation for Green Electricity Marketing Results of a Choice-Based Conjoint Analysis with German Electricity Consumers: Stefanie Lena Hille, Andrea Tabi and Rolf Wüstenhagen