Management for Professionals

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Colors, the Microbiome, and the Future of Beauty: Diana Derval
MarTech 8000: How to Survive in Jurassic Park of Dazzling Marketing Solutions: Uwe G. Seebacher
Tools for the Strategic Analysis: Ralf T. Kreutzer
Customer-Centric Thinking: Sathit Parniangtong
Managed Services 4.0: On the Journey from Cost Efficiencies to Business Transformation: Patrick Hung-Fai Ma and Manfred Schmitz
Housing: Shuai Chen
Hospitals of the Future: How Can We Get There?: Guido Lerzynski
Project Initialisation: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Evolution, Innovation, and Best Practices in Corporate Social Impact: Mark Feldman and Nikki Korn
Marketing Food and Beverage Products: George P. Moschis
Risk Modeling and Capital: Operational Risk: Johannes Wernz
The Experience: Gregory Usher
Financial Due Diligence: Frank J. Matzen
Zero Shades of Gray—Reaching Zero Defects by Externalization of the Quality Philosophy into the Upstream Supply Chain: Johanna Ewald and Florian Schupp
The Main Driver of Digital Transformation: Xiaodong Ma
Core Concepts and Mechanisms in Evolutionary Economics: Klaus Solberg Söilen
Creating the Value Proposition: Marc Helmold
MEASURE: Reiner Hutwelker
IT Business Value: Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
US Air Force Weather Training Platform: Use of Virtual Reality to Reduce Training and Equipment Maintenance Costs Whilst Improving Operational Efficiency and Retention of US Air Force Personnel: Ramzy Ross, Dainius Slavinskas and Eric Mazzacone
Schedule Control: Mario Vanhoucke
A Business Perspective: Malte Ackermann
Experiential Branding of Luxury: Wided Batat
Digintelligence in Channels: Ye Tian
The Monetization of Personal Brands: Talaya Waller
Enabling Flexibility of Business Processes Using Compliance Rules: The Case of Mobiliar: Thanh Tran Thi Kim, Erhard Weiss, Christoph Ruhsam, Christoph Czepa, Huy Tran and Uwe Zdun
Business Models of Banks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Russian Dolls: Martin Pfiffner
Interface and Conversion: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Case 2: Developing the World’s Largest Passenger Aircraft-Airbus A3XX: B Rajesh Kumar
Managing New Work Through Emotional Intelligence (EI): Marc Helmold
Lean Management on the Upstream (Supply Side): Marc Helmold
Customer Success Management Structures: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
The Dissemination of Corporate Newsrooms in Practice: Empirical Studies: Christoph Moss and Mona Sadrowski
The Need for Improvement of the MCDM Modeling: Nolberto Munier and Eloy Hontoria
“IP Is Paramount:” The Significance of IP in Early-Stage Start-Up Investment Decisions: Ulf G. Schaberg
Applying the Lesson to More Complex Transactions: Oliver Treidler
The Concept of Excellence-Driven Self-Assessment: C.-Andreas Dalluege and Andrea Stucken
Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customer Experience: Benny B. Briesemeister and Johanna Trebbe
Labour Market and Education: Tracy Dathe, Volker Müller and Marc Helmold
Changes in the International Development Landscape: Social Sector Organizations from the Emerging Powers: Adele Poskitt
The Process Perspective of TBM: Uwe G. Seebacher
Market Segmentation for Green Electricity Marketing Results of a Choice-Based Conjoint Analysis with German Electricity Consumers: Stefanie Lena Hille, Andrea Tabi and Rolf Wüstenhagen
Introducing Sustainable Aviation Strategies: Judith L. Walls
Fraud Governance Case: Fred Eenennaam and Hagar Michel
Manufacturing Overhead (MOH) and Departmental Expense Control: Gilad Issar and Liat Ramati Navon
Generic Structures, Systems Archetypes, and Theories: Christoph E. Mandl
Cultural Elements in SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
China as the Frontrunner in Digitalization: Clas Neumann
Viability, Not Just Feasibility: George Vekinis