Management for Professionals

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Experiential Branding of Luxury: Wided Batat
Overview: Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck
Opportunity: Information Valuation: Thomas Frisendal
Compliance and Environmental Protection: CSR in Family Enterprises: Hermut Kormann and Birgit Suberg
Unequal Wealth Distribution: Henk R. Randau and Olga Medinskaya
The Variable Takt: Peter Bebersdorf and Arnd Huchzermeier
Appointment Decisions: A Sense of Belonging and Drawing Limits: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
The Dissemination of Corporate Newsrooms in Practice: Empirical Studies: Christoph Moss and Mona Sadrowski
Customer Success Management Structures: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
China as the Frontrunner in Digitalization: Clas Neumann
Cultural Elements in SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
PM in the Downstream Value Chain: Marc Helmold
“The Good, The Bad and The Ugly”: Data Requirements and Formats for a Successful and Cost-Effective Implementation: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Foresight and Strategic Thinking Enabling Valuable Strategy: Luke Laan and Janson Yap
Candidate Retention: Armin Trost
Managing New Work Through Emotional Intelligence (EI): Marc Helmold
The Concept of Excellence-Driven Self-Assessment: C.-Andreas Dalluege and Andrea Stucken
“IP Is Paramount:” The Significance of IP in Early-Stage Start-Up Investment Decisions: Ulf G. Schaberg
Applying the Lesson to More Complex Transactions: Oliver Treidler
Possibilities and Limits of Traditional Performance Appraisals: Armin Trost
The Monetization of Personal Brands: Talaya Waller
Digintelligence in Channels: Ye Tian
The Need for Improvement of the MCDM Modeling: Nolberto Munier and Eloy Hontoria
Lean Management on the Upstream (Supply Side): Marc Helmold
Case II (Part A): JIMI’s Growth Path: Artificial Intelligence Has Redefined the Customer Service of JD.Com: Xiaoming Zhu
Growth Strategy for Corporate Sustainability: Eric Viardot
IT Business Value: Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
Claims Management: Albert Liao
Person and Job Matching in the Newly Established Department of a New Energy Power Company: Jingzhao Yang and Jing Wu
Transcendental Spirituality: Sen Sendjaya
Russian Dolls: Martin Pfiffner
Interface and Conversion: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Case 2: Developing the World’s Largest Passenger Aircraft-Airbus A3XX: B Rajesh Kumar
Caio Esteves on Place Branding in Brazil and Latin America: Florian Kaefer
Viability, Not Just Feasibility: George Vekinis
Enabling Flexibility of Business Processes Using Compliance Rules: The Case of Mobiliar: Thanh Tran Thi Kim, Erhard Weiss, Christoph Ruhsam, Christoph Czepa, Huy Tran and Uwe Zdun
Business Models of Banks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Revenue Management of the Base Fare: Ben Vinod
Changes in the International Development Landscape: Social Sector Organizations from the Emerging Powers: Adele Poskitt
Introducing Sustainable Aviation Strategies: Judith L. Walls
The Process Perspective of TBM: Uwe G. Seebacher
Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customer Experience: Benny B. Briesemeister and Johanna Trebbe
Labour Market and Education: Tracy Dathe, Volker Müller and Marc Helmold
Market Segmentation for Green Electricity Marketing Results of a Choice-Based Conjoint Analysis with German Electricity Consumers: Stefanie Lena Hille, Andrea Tabi and Rolf Wüstenhagen
US Air Force Weather Training Platform: Use of Virtual Reality to Reduce Training and Equipment Maintenance Costs Whilst Improving Operational Efficiency and Retention of US Air Force Personnel: Ramzy Ross, Dainius Slavinskas and Eric Mazzacone
Schedule Control: Mario Vanhoucke
Tangled Talent: Steven M. Stone
The Pursuit of the Integrated Multidisciplinary Service Line: James Andrews
Developing an Autonomic Strategy and Business Architecture: Christos Voudouris
Relationships: Social Exchanges, Community Ties and Employee-Manager Relationships: Leigh-ann Onnis