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Management for Professionals

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MarTech 8000: How to Survive in Jurassic Park of Dazzling Marketing Solutions
Uwe G. Seebacher
GE Appliances’ Interpretation of RenDanHeYi
Annika Steiber
Tools for the Strategic Analysis
Ralf T. Kreutzer
Doing Business in China: Success and Failure on a Cutting Edge
Taco C. R. Someren and Shuhua Someren-Wang
LegalTech on the Rise: Technology Changes Legal Work Behaviours, But Does Not Replace Its Profession
Micha-Manuel Bues and Emilio Matthaei
Governance and Organisation Project Maturity
Michael Knapp
For Support Departments, Changes Are a Nightmare
Guido Quelle
Hospitals of the Future: How Can We Get There?
Guido Lerzynski
Project Initialisation
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Marketing Food and Beverage Products
George P. Moschis
The Experience
Gregory Usher
Risk Modeling and Capital: Operational Risk
Johannes Wernz
MEASURE
Reiner Hutwelker
Lean Management on the Upstream (Supply Side)
Marc Helmold
Interface and Conversion
K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Case 2: Developing the World’s Largest Passenger Aircraft-Airbus A3XX
B Rajesh Kumar
Russian Dolls
Martin Pfiffner
Claims Management
Albert Liao
Viability, Not Just Feasibility
George Vekinis
Caio Esteves on Place Branding in Brazil and Latin America
Florian Kaefer
US Air Force Weather Training Platform: Use of Virtual Reality to Reduce Training and Equipment Maintenance Costs Whilst Improving Operational Efficiency and Retention of US Air Force Personnel
Ramzy Ross, Dainius Slavinskas and Eric Mazzacone
Schedule Control
Mario Vanhoucke
Manufacturing Overhead (MOH) and Departmental Expense Control
Gilad Issar and Liat Ramati Navon
Fraud Governance Case
Fred Eenennaam and Hagar Michel
Generic Structures, Systems Archetypes, and Theories
Christoph E. Mandl
Case II (Part A): JIMI’s Growth Path: Artificial Intelligence Has Redefined the Customer Service of JD.Com
Xiaoming Zhu
Growth Strategy for Corporate Sustainability
Eric Viardot
Customer Success Management Structures
Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
The Dissemination of Corporate Newsrooms in Practice: Empirical Studies
Christoph Moss and Mona Sadrowski
Candidate Retention
Armin Trost
Foresight and Strategic Thinking Enabling Valuable Strategy
Luke Laan and Janson Yap
Labour Market and Education
Tracy Dathe, Volker Müller and Marc Helmold
The Process Perspective of TBM
Uwe G. Seebacher
Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customer Experience
Benny B. Briesemeister and Johanna Trebbe
Introducing Sustainable Aviation Strategies
Judith L. Walls
Changes in the International Development Landscape: Social Sector Organizations from the Emerging Powers
Adele Poskitt
Market Segmentation for Green Electricity Marketing Results of a Choice-Based Conjoint Analysis with German Electricity Consumers
Stefanie Lena Hille, Andrea Tabi and Rolf Wüstenhagen
Digintelligence in Channels
Ye Tian
The Monetization of Personal Brands
Talaya Waller
PM in the Downstream Value Chain
Marc Helmold
“The Good, The Bad and The Ugly”: Data Requirements and Formats for a Successful and Cost-Effective Implementation
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
The Concept of Excellence-Driven Self-Assessment
C.-Andreas Dalluege and Andrea Stucken
IT Business Value
Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
Business Models of Banks
Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Enabling Flexibility of Business Processes Using Compliance Rules: The Case of Mobiliar
Thanh Tran Thi Kim, Erhard Weiss, Christoph Ruhsam, Christoph Czepa, Huy Tran and Uwe Zdun
The Need for Improvement of the MCDM Modeling
Nolberto Munier and Eloy Hontoria
Appointment Decisions: A Sense of Belonging and Drawing Limits
Arist von Schlippe, Tom A. Rüsen and Torsten Groth
The Variable Takt
Peter Bebersdorf and Arnd Huchzermeier
Managing New Work Through Emotional Intelligence (EI)
Marc Helmold
Revenue Management of the Base Fare
Ben Vinod
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