Management for Professionals

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Case 2: Developing the World’s Largest Passenger Aircraft-Airbus A3XX: B Rajesh Kumar
Russian Dolls: Martin Pfiffner
Caio Esteves on Place Branding in Brazil and Latin America: Florian Kaefer
Viability, Not Just Feasibility: George Vekinis
US Air Force Weather Training Platform: Use of Virtual Reality to Reduce Training and Equipment Maintenance Costs Whilst Improving Operational Efficiency and Retention of US Air Force Personnel: Ramzy Ross, Dainius Slavinskas and Eric Mazzacone
Schedule Control: Mario Vanhoucke
“IP Is Paramount:” The Significance of IP in Early-Stage Start-Up Investment Decisions: Ulf G. Schaberg
Applying the Lesson to More Complex Transactions: Oliver Treidler
Business Models of Banks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Enabling Flexibility of Business Processes Using Compliance Rules: The Case of Mobiliar: Thanh Tran Thi Kim, Erhard Weiss, Christoph Ruhsam, Christoph Czepa, Huy Tran and Uwe Zdun
The Need for Improvement of the MCDM Modeling: Nolberto Munier and Eloy Hontoria
Generic Structures, Systems Archetypes, and Theories: Christoph E. Mandl
Manufacturing Overhead (MOH) and Departmental Expense Control: Gilad Issar and Liat Ramati Navon
Fraud Governance Case: Fred Eenennaam and Hagar Michel
Cultural Elements in SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
China as the Frontrunner in Digitalization: Clas Neumann
Possibilities and Limits of Traditional Performance Appraisals: Armin Trost
Claims Management: Albert Liao
The Variable Takt: Peter Bebersdorf and Arnd Huchzermeier
Appointment Decisions: A Sense of Belonging and Drawing Limits: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
The Monetization of Personal Brands: Talaya Waller
Digintelligence in Channels: Ye Tian
The Concept of Excellence-Driven Self-Assessment: C.-Andreas Dalluege and Andrea Stucken
Changes in the International Development Landscape: Social Sector Organizations from the Emerging Powers: Adele Poskitt
Labour Market and Education: Tracy Dathe, Volker Müller and Marc Helmold
Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customer Experience: Benny B. Briesemeister and Johanna Trebbe
Market Segmentation for Green Electricity Marketing Results of a Choice-Based Conjoint Analysis with German Electricity Consumers: Stefanie Lena Hille, Andrea Tabi and Rolf Wüstenhagen
Introducing Sustainable Aviation Strategies: Judith L. Walls
The Process Perspective of TBM: Uwe G. Seebacher
Person and Job Matching in the Newly Established Department of a New Energy Power Company: Jingzhao Yang and Jing Wu
Transcendental Spirituality: Sen Sendjaya
Opportunity: Information Valuation: Thomas Frisendal
Overview: Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck
Unequal Wealth Distribution: Henk R. Randau and Olga Medinskaya
Compliance and Environmental Protection: CSR in Family Enterprises: Hermut Kormann and Birgit Suberg
Tangled Talent: Steven M. Stone
Risk Modeling: Asset Liability Management (ALM): Johannes Wernz
Scrum Introduction Overview: Dominik Maximini
Elements of Structural Change and the Management of Transformation: Henryk Biesiada
Project Quality Management: Stefano Tonchia
Tools for Wine Differentiation and Positioning: Pierre Mora
How to Measure Reputation: Kerstin Liehr-Gobbers and Christopher Storck
Sales Organization: Successfully Designing Structures and Processes: Christian Homburg, Heiko Schäfer and Janna Schneider
Choosing a Tangible Strategic Focus Rather Than Building Upon an Abstract Vision: Claude Diderich
From Customer Perception to Customer Satisfaction: Stephan Kasulke and Jasmin Bensch
Relationships: Social Exchanges, Community Ties and Employee-Manager Relationships: Leigh-ann Onnis
Developing an Autonomic Strategy and Business Architecture: Christos Voudouris
The Pursuit of the Integrated Multidisciplinary Service Line: James Andrews
Innovation for Health: Success Factors for the Research-Based Pharmaceutical Industry: Christoph Franz
Casinos and Drunk Driving Fatalities: Douglas Walker