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Management for Professionals

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Tools for the Strategic Analysis
Ralf T. Kreutzer
Defining Product Management
Gabriel Steinhardt
“The Biggest Hidden Champion”: A Vignette from Michael Söding, Industry Veteran from Schaeffler Group
Maria Elo and Fotios Katsardis
Case 12 Kinsale Capital Group
B. Rajesh Kumar
Managed Services 4.0: On the Journey from Cost Efficiencies to Business Transformation
Patrick Hung-Fai Ma and Manfred Schmitz
Housing
Shuai Chen
LegalTech on the Rise: Technology Changes Legal Work Behaviours, But Does Not Replace Its Profession
Micha-Manuel Bues and Emilio Matthaei
Doing Business in China: Success and Failure on a Cutting Edge
Taco C. R. Someren and Shuhua Someren-Wang
Customer-Centric Thinking
Sathit Parniangtong
GE Appliances’ Interpretation of RenDanHeYi
Annika Steiber
Winner-Takes-All Dynamics
R. Srinivasan
Strategic Management of Team Sports Organisations
Stefan Walzel
Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors
Diana Derval
Financial Due Diligence
Frank J. Matzen
The Main Driver of Digital Transformation
Xiaodong Ma
Creating the Value Proposition
Marc Helmold
Core Concepts and Mechanisms in Evolutionary Economics
Klaus Solberg Söilen
US Air Force Weather Training Platform: Use of Virtual Reality to Reduce Training and Equipment Maintenance Costs Whilst Improving Operational Efficiency and Retention of US Air Force Personnel
Ramzy Ross, Dainius Slavinskas and Eric Mazzacone
Schedule Control
Mario Vanhoucke
Transcendental Spirituality
Sen Sendjaya
Person and Job Matching in the Newly Established Department of a New Energy Power Company
Jingzhao Yang and Jing Wu
China as the Frontrunner in Digitalization
Clas Neumann
Cultural Elements in SCRM
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Appointment Decisions: A Sense of Belonging and Drawing Limits
Arist von Schlippe, Tom A. Rüsen and Torsten Groth
The Variable Takt
Peter Bebersdorf and Arnd Huchzermeier
Interface and Conversion
K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Russian Dolls
Martin Pfiffner
Case 2: Developing the World’s Largest Passenger Aircraft-Airbus A3XX
B Rajesh Kumar
Market Segmentation for Green Electricity Marketing Results of a Choice-Based Conjoint Analysis with German Electricity Consumers
Stefanie Lena Hille, Andrea Tabi and Rolf Wüstenhagen
Labour Market and Education
Tracy Dathe, Volker Müller and Marc Helmold
Introducing Sustainable Aviation Strategies
Judith L. Walls
Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customer Experience
Benny B. Briesemeister and Johanna Trebbe
The Process Perspective of TBM
Uwe G. Seebacher
Changes in the International Development Landscape: Social Sector Organizations from the Emerging Powers
Adele Poskitt
IT Business Value
Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
Lean Management on the Upstream (Supply Side)
Marc Helmold
Opportunity: Information Valuation
Thomas Frisendal
Compliance and Environmental Protection: CSR in Family Enterprises
Hermut Kormann and Birgit Suberg
Overview
Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck
Unequal Wealth Distribution
Henk R. Randau and Olga Medinskaya
Possibilities and Limits of Traditional Performance Appraisals
Armin Trost
Generic Structures, Systems Archetypes, and Theories
Christoph E. Mandl
Manufacturing Overhead (MOH) and Departmental Expense Control
Gilad Issar and Liat Ramati Navon
Fraud Governance Case
Fred Eenennaam and Hagar Michel
Experiential Branding of Luxury
Wided Batat
A Business Perspective
Malte Ackermann
The Monetization of Personal Brands
Talaya Waller
Digintelligence in Channels
Ye Tian
The Need for Improvement of the MCDM Modeling
Nolberto Munier and Eloy Hontoria
Caio Esteves on Place Branding in Brazil and Latin America
Florian Kaefer
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