Management for Professionals

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Value Creation, Capture, and Allocation: Wingsun Li
Case 42: Kazan Smart City Project: B Rajesh Kumar
Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Bibliometric Analysis: Mandy Pick and Marko Sarstedt
France Telecom SA–Orange PLC Merger: B. Rajesh Kumar
Documentation of the Simulation ModelSimulation model: Lukas Rieder and Raef Lawson
Seeking Profits by Enhancing Older Consumer Well-Being: George P. Moschis
German Closed-End Funds: Helmut Knepel and Thorsten Voss
Innovation Scouting: A New Challenge for the Purchasing Function: Richard Calvi, Matti Pihlajamaa and Romaric Servajean-Hilst
RT-Mart: A Digital and Intelligent Leader in the Retail Industry: Fuming Chen
Why Stakeholder Engagement Matters: Robert S. Fleming
Controlling How? Measure, So You Can Manage: Julia Lemmer and Matthias T. Meifert
Boosting Marketing and Sales Automation’s Effectiveness: Strategies to Increase Lead Quality: Hannes Huttelmaier and Julia Heigl
Zall Smart Commerce: Intelligent Link Ecology Leads the Transformation Towards Industrial Internet: Pingfeng Liu, Han Gao, Jiaxian Huang and Hongfu Yu
General Aviation Aircraft Manufacturers and Appraisal: Bijan Vasigh and Farshid Azadian
Command Center: Setting Up Round-the-Clock Monitoring During Cutover: Joseph Joy
Engaged Leadership in Volunteer Organizations: Robert S. Fleming
Negotiations in Japan, China and Asia-Pacific: Marc Helmold, Tracy Dathe and Anton Chan
Case 43: Masdar City: B Rajesh Kumar
The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry: Hui Zuo
The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry: Hui Zuo
Managing a Business Unit in East Africa: Leadership and Cultural Mediation: David Pahl
Telco Focus on Business Customers: Carsten Glohr
Case 40 Netflix: B. Rajesh Kumar
Merck–Schering-Plough Corp Merger: B. Rajesh Kumar
Semantic Communication Technologies: Pengfei Sun
German Open-End Real Estate Funds: Steffen Sebastian and Till Strohsal
Complexity Science: Hao Zhang
Case 44: Delhi Mumbai Industrial Corridor Project: B Rajesh Kumar
Appendix 3: A Brief Scrum Overview: Dominik Maximini
Network Optimization in 5-Year Cycles at Lapp Group: Georg Stawowy, Boris Katic and Dominik Remling
Project Controlling: Control and Reports: Philip Bauer
CLOC: Joining Forces to Drive Transformation in Legal: Bringing Together the Legal Ecosystem: Connie Brenton
Marketing Renewable Energy in France: Michel Cruciani
The Technology Transfer Office as Facilitator Between Researchers and Investors: A German Perspective: Alexandros E. Papaderos and Oliver Bücken
Zhi Yuan-Management of Personal Relationship: Haibo Hu
Complaint Reporting: Bernd Stauss and Wolfgang Seidel
Project Management in Distributed Virtual Teams: Guido Hertel and Borris Orlikowski
Selecting, Combining, and Cultivating Digital Ecosystems in a Digital Ecosphere: Claus A. Foss Rosenstand
Impact of the Digital Transformation on the Transformation of the Workforce: Nils Schaupensteiner, Sophia González and Judith Borgmann
How to Exploit Me as Much as Possible: Tamim Al-Marie
Appendix 4: Methods: Dominik Maximini
Case 41 CapStar Financial Holdings: B. Rajesh Kumar
Case 45: Golden Quadrilateral Highway, India: B Rajesh Kumar
Pricing Process Part 5: Monitoring: Frank Frohmann
Comparing What? The Sense and Nonsense of Development Benchmarks: Robert Girbig and Matthias T. Meifert
Failure in Sports: Uwe Freimuth
Unlocking Resource Efficiency: Pathways for Microenterprises in Estonia to Offer Green Products and Services: Samuel Foli
Because You Really Want to Know! Analysis with rep:grid: Hanspeter Zürcher
Marketing Cloud Intelligence Helps New Retail Companies Achieve Transformation: Xiaodong Ma
Listening to Your Intuition: An Integrative Approach to Navigating VUCA: Sharda S. Nandram and Puneet K. Bindlish