Management for Professionals

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Case 46 Boston Beer: B. Rajesh Kumar
Tools of the Trade: A Trading Nation’s View on the Value of IP Rights for Start-Ups: Michael Falk, Ben Mitra-Kahn, Charlotte Trinh and Haiyang Zhang
Negotiations in Africa: Marc Helmold, Youssef Hammadi and Vishal Panwar
Between the Dissolution of Boundaries and Distinction: Christoph Bertling
Project Marketing: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Corporate Social Responsibility, Education, and Job Training: Grete Rusten, Gro Marit Grimsrud and Kari Elida Eriksen
Situational Governance-Management of Specific Situation: Haibo Hu
Hotel Bookings and the Dominance of the OTAs: Ben Vinod
Vivendi–Seagram Deal: B. Rajesh Kumar
Contingency-Centric Content Management: Mastering Content Overload with Smart Content Marketing: Olaf Mörk
Interchangeability: Jörg Thomas Dickersbach and Michael F. Passon
Digital Transformation in Healthcare: How the Potential of Digital Health Is Tackled to Transform the Care Process of Intensive Care Patients Across All Healthcare Sectors: Charlotte Vogt, Martin Gersch, Claudia Spies and Konrad Bengler
Digital Kaizen at FPT Software: Principles and Practices for Digital Transformations: Duy Dang-Pham, Ai-Phuong Hoang, Diem-Trang Vo and Quang Tran Duc Tri
Control: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Managing Data Separation and Migration During a Divestiture: Joseph Joy
Marketing Renewable Energy in Italy: Simona Bigerna, Carlo Andrea Bollino and Paolo Polinori
Future-Oriented Satellite-Ground Integrated Network: Pengfei Sun
Project Financing and Risk Mitigation for Business in Africa: Philip W. Koelle
General Management Methods: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Questioner: Philip Bauer
Funnel Performance Management: Jan Beco and Egemen Zeren
Design: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
Mixiaojiu Wine Industry: “In Virtue of the Opportunity, I Will Go up in the World”: Li Zhang and Jingwen Xiong
Intelligent Determination: Albert Liao
Pricing Technical Products: Claudio A. Saavedra
Smart Automation as Enabler of Digitalization? A Review of RPA/AI Potential and Barriers to Its Realization: Manfred Schmitz, Christoph Stummer and Michael Gerke
The Discerning Capacity of Generative Leaders: Achieving Success Flowing with Synchronicity Moments: Portia L. Brown
Daimler–Chrysler Merger: B. Rajesh Kumar
Non-price-Related De-commoditization: An Exploratory Study in the Refractories Industry: Anja Geigenmüller and Christos G. Aneziris
Case 47 Emergent BioSolutions: B. Rajesh Kumar
Global Business Responsibility: Bodo B. Schlegelmilch
Software Demonstrations and Training: Timo Wagenblatt
Derivatives on Real Estate Indices: Daniel Piazolo
Developing Creative Leaders: Learner’s Reflections on Methodology and Pedagogy: Detlef Reis and Brian Hunt
BESTORE: Following Through the Digintelligent Transformation: Beihong Wu
Typical Application Scenarios of 6G in Industries: Pengfei Sun
Development of Residential Property: Marcus Cieleback
Customer Trust and NDC: Ben Vinod
Key Learnings for Business Success in Africa: Simon Züfle and Philipp Carlowitz
Market Success for Inventions: Patent Commercialization Scoreboard and Innovation Support: Thomas Bereuter, Adéla Dvořáková and Ilja Rudyk
Arcelor–Mittal Merger: B. Rajesh Kumar
Media and Personality Law: Michael Schmittmann
Explaining Stock Market Crashes: A Behavioral Finance Approach: Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
The Ps: The Pathways to Negotiation Successes: Kim Cheng Patrick Low
“Here Comes the Cat” Quietly Became Popular: Content Marketing in the New Media Era: Xusen Cheng, Bo Yang and Kanliang Wang
Case 48 Alarm.com: B. Rajesh Kumar
Leveraging Car Connectivity in the Automotive Aftermarket and Beyond: Felix Sterk
Cultural Diversity in Asia-Pacific: Karlheinz Zuerl
Teams: Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
Technology Transformation: Reinvent the Network and Change the Way of Working, Now!: Jörg Borowski and Birinder Singh Khurana