Management for Professionals

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Quality Tools and Techniques: Timothy Adesanya Ibidapo
Beyond the Normalization of Employer Branding: How to Attract Gen Z Engineers in Italy: Francesca Teresa Saracino
Breaking Habits to Foster Engaged Leadership: Wiley C. Davi and Duncan H. Spelman
Oracle’s Hostile Takeover of PeopleSoft: B. Rajesh Kumar
Real Estate Investment Trusts in Türkiye: Ali Hepşen, Gizem Ulusoy and Abdurrahman Tursun
Global Talent Management in French Multinationals: Vincent Sponton and Akram Al Ariss
OTTs Versus Telcos: Network Neutrality and Operator Strategies: Arnulf Heuermann
Industry-Specific Standards for Management Systems: Herfried Kohl
Prospects of Purchasing—An Evaluation Model for Data Mining Approaches for Preventive Quality Assurance: Frank Straube, Anna Lisa Junge and Tu Anh Tran Hoang
Case 32: Australian Japan Cable: B Rajesh Kumar
Customer Retention Management: Making the Customer a “Fan”: Christian Homburg, Heiko Schäfer and Janna Schneider
Strategies for Successful Brand Building and Marketing in the Key Emerging Markets: Niklas Schaffmeister
Overview of Part III: Douglas Walker
Exploring and Converting Up-Sell and Expansion Opportunities: Junsong Tian and Jacky Jianrong Chen
German Office Markets: Andreas Schulten and Ulrich Denk
Digital Twins in the Metaverse: User Interface, Security, and Privacy Issues: Baljinder Kaur
Re-authoring Careers: Changing the Narratives Around Work for Individuals and Its Impact on Organizations and Society: Marieke Genard
Ireland—N1/M1 Dundalk Bypass: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Global Branding and Communication: Bodo B. Schlegelmilch
Maize Seed Industry in Thailand: Orachos Napasintuwong
Rebecca Smith on Country Branding in New Zealand: Florian Kaefer
Conclusions and Outlook: Susanne Durst and Thomas Henschel
KZTON Enables Cross-Border E-commerce Export with Intellectual Property Services: Xiutian Zheng
Stress Test and CCAR: Colin Chen
The Travel Agency Perspective of Revenue Management: Ben Vinod
Innovation and Transaction Cost: Chihiro Suematsu
Appendix 2: Research Details: Dominik Maximini
Operation Digitalization: Ye Tian
On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs: Victoria L. Crittenden and William F. Crittenden
Pricing for Publisher: Scaling Value, Not Volume: Marco Klimkeit and Paul Benson
Measuring Your Company’s Impact: How to Make the Most of Sustainability Reporting Frameworks: Jen Anderson and Jessica Abensour
Sustainability and Corporate Social Responsibility (CSR) in SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Implications of the Blockchain-Driven Supply Chains for Marketers: A Review and Guiding Insights: Adeel Khalid, Munazza Saeed, Muhammad Usman and Majid Khan
Kenya: Logistical Gateway to East Africa: Pramod Bagalwadi
Persuading How? How to Handle the Sponsors of PD Projects: Torsten Bittlingmaier
Case 33: Addis Ababa–Djibouti Railway: B Rajesh Kumar
Step 10: Evaluation and Monitoring: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Lessons Learned in the Development of a CRM SaaS Solution: Markus Bauer
Process Management in Construction: Expansion of the Bolzano Hospital: Elisa Marengo, Patrick Dallasega, Marco Montali, Werner Nutt and Michael Reifer
Outlook: Charting the Future of R&D: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Managing IT in Divestiture: Orchestration, Instrumentation, and Measurement: Joseph Joy
Corporate Responsibility Reporting Reloaded: The New ESG-Reporting Imperative: Ralf Frank and Dieter W. Horst
Past and Future: Douglas Walker
Calibrating Data: Mario Vanhoucke
Case 34 Jacobs (Engineering Group): B. Rajesh Kumar
Patent Management in VUCA Environments: Martin A. Bader, Oliver Gassmann and Mark James Thompson
Going Public and M&A in the German Real Estate Market: Klaus Elmendorff and Christian Schmitt
What You Can Achieve With TBM: Uwe G. Seebacher
Tarnea Technology Solutions: Competing in a Winner-Takes-All Market: R. Srinivasan
Systematic Review of the Literature on SME Digitalization: Multi-sided Pressure on Existing SMEs: Andrea Meier