Management for Professionals
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- Case 42: Kazan Smart City Project
- B Rajesh Kumar
- Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Bibliometric Analysis
- Mandy Pick and Marko Sarstedt
- Leadership in Transformation: How to Lead in the Digital Era?
- Dana Goldhammer
- Seeking Profits by Enhancing Older Consumer Well-Being
- George P. Moschis
- German Closed-End Funds
- Helmut Knepel and Thorsten Voss
- Controlling How? Measure, So You Can Manage
- Julia Lemmer and Matthias T. Meifert
- RT-Mart: A Digital and Intelligent Leader in the Retail Industry
- Fuming Chen
- Innovation Scouting: A New Challenge for the Purchasing Function
- Richard Calvi, Matti Pihlajamaa and Romaric Servajean-Hilst
- France Telecom SA–Orange PLC Merger
- B. Rajesh Kumar
- Documentation of the Simulation ModelSimulation model
- Lukas Rieder and Raef Lawson
- Why Stakeholder Engagement Matters
- Robert S. Fleming
- Case 43: Masdar City
- B Rajesh Kumar
- Engaged Leadership in Volunteer Organizations
- Robert S. Fleming
- Command Center: Setting Up Round-the-Clock Monitoring During Cutover
- Joseph Joy
- Negotiations in Japan, China and Asia-Pacific
- Marc Helmold, Tracy Dathe and Anton Chan
- Zall Smart Commerce: Intelligent Link Ecology Leads the Transformation Towards Industrial Internet
- Pingfeng Liu, Han Gao, Jiaxian Huang and Hongfu Yu
- General Aviation Aircraft Manufacturers and Appraisal
- Bijan Vasigh and Farshid Azadian
- Boosting Marketing and Sales Automation’s Effectiveness: Strategies to Increase Lead Quality
- Hannes Huttelmaier and Julia Heigl
- Case 40 Netflix
- B. Rajesh Kumar
- The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry
- Hui Zuo
- The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry
- Hui Zuo
- Managing a Business Unit in East Africa: Leadership and Cultural Mediation
- David Pahl
- Telco Focus on Business Customers
- Carsten Glohr
- Merck–Schering-Plough Corp Merger
- B. Rajesh Kumar
- Appendix 3: A Brief Scrum Overview
- Dominik Maximini
- Network Optimization in 5-Year Cycles at Lapp Group
- Georg Stawowy, Boris Katic and Dominik Remling
- German Open-End Real Estate Funds
- Steffen Sebastian and Till Strohsal
- Semantic Communication Technologies
- Pengfei Sun
- Case 44: Delhi Mumbai Industrial Corridor Project
- B Rajesh Kumar
- Complexity Science
- Hao Zhang
- Project Controlling: Control and Reports
- Philip Bauer
- Marketing Renewable Energy in France
- Michel Cruciani
- Zhi Yuan-Management of Personal Relationship
- Haibo Hu
- CLOC: Joining Forces to Drive Transformation in Legal: Bringing Together the Legal Ecosystem
- Connie Brenton
- The Technology Transfer Office as Facilitator Between Researchers and Investors: A German Perspective
- Alexandros E. Papaderos and Oliver Bücken
- How to Exploit Me as Much as Possible
- Tamim Al-Marie
- Complaint Reporting
- Bernd Stauss and Wolfgang Seidel
- Project Management in Distributed Virtual Teams
- Guido Hertel and Borris Orlikowski
- Appendix 4: Methods
- Dominik Maximini
- Case 41 CapStar Financial Holdings
- B. Rajesh Kumar
- Impact of the Digital Transformation on the Transformation of the Workforce
- Nils Schaupensteiner, Sophia González and Judith Borgmann
- Selecting, Combining, and Cultivating Digital Ecosystems in a Digital Ecosphere
- Claus A. Foss Rosenstand
- Case 45: Golden Quadrilateral Highway, India
- B Rajesh Kumar
- Pricing Process Part 5: Monitoring
- Frank Frohmann
- Marketing Cloud Intelligence Helps New Retail Companies Achieve Transformation
- Xiaodong Ma
- Because You Really Want to Know! Analysis with rep:grid
- Hanspeter Zürcher
- Unlocking Resource Efficiency: Pathways for Microenterprises in Estonia to Offer Green Products and Services
- Samuel Foli
- Failure in Sports
- Uwe Freimuth
- Comparing What? The Sense and Nonsense of Development Benchmarks
- Robert Girbig and Matthias T. Meifert
- Listening to Your Intuition: An Integrative Approach to Navigating VUCA
- Sharda S. Nandram and Puneet K. Bindlish