Operation Digitalization

Ye Tian ()

A chapter in How Digital Intelligence Drives Business Growth, 2023, pp 255-273 from Springer

Abstract: Abstract Every June, a Baijiu (Chinese liquor) company holds a kick-off meeting to formulate the campaign goals, product strategies, marketing strategies and implementation schedule for the “Double 11” shopping festival.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-4299-2_19

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DOI: 10.1007/978-981-99-4299-2_19

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