Management for Professionals

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Clouds Demystified: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
An Introduction to Sports Entrepreneurship: Vanessa Ratten
Motivation: Claudio Franzetti
Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading: Diana Derval
Elements of Purchasing in Nature: Florian Schupp
Preface: Global Perspectives and Disciplinary Angles in Understanding the Automotive Aftermarket: Maria Elo and Fotios Katsardis
How Creativity Projects Can Lead to a Social Enterprise, Enabling Cross-Generation and Cross-Milieu Communication: The Way to “ootiboo”, a Case Study: Kathleen Schröter and Angus Cameron
Mergers and Acquisitions: B. Rajesh Kumar
Introduction: Georg Michalik
Case: The Renewed Case Seminar: Andreas Biagosch
Rooted in Medical Skills, Came Out of Benevolent Hearts: The User Growth Strategy of DingXiang Doctor Platform: Ziyi Zhao, Zhijing Niu and Yulu Yan
Introduction: Lutz Rosenstiel, Monika Wastian, Isabell Braumandl and Michael A. West
Neuroleadership: The Backdrop: Argang Ghadiri, Andreas Habermacher and Theo Peters
Introduction to Digitalization Cases Vol. 2: Mastering Digital Transformation for Global Business: Nils Urbach, Maximilian Röglinger, Rose Alinda Alias, Karlheinz Kautz, Carol Saunders and Martin Wiener
Introduction: Hartmut Stadtler and Christopher Haub
5G Drives New Developments in Global Digital Transformation: Pengfei Sun
Strategic Management Control in Theory and Practice: Fredrik Nilsson, Carl-Johan Petri and Alf Westelius
Introduction: Rationale, Motivation and Innovation Necessity in Small and Medium-Sized Enterprises: Marc Vathauer
Introduction: Federico Rajola
International Corporations and Taxes: Gio Wiederhold
Introduction: Arun Kohli
Researchers and Entrepreneurship: George Vekinis
What Is Data and Analytics Strategy: Prakash Sah
There’s More to Murphy; Virtual Reality in the Construction Sector: Gareth Riding
Origins: Ben Vinod
Strategy: Foundations and Perspectives: George Tovstiga
Integration Management in Mergers and Acquisitions: Success Factors and Pitfalls: Stephan Bergamin and Markus Braun
Presentations: Conveyer Belt of Your Success: Ralf T. Kreutzer
Technology: Peter Curwen and Jason Whalley
Foundations of Systematic Innovation: Rupert A. Brandmeier and Florian Rupp
Introduction to Business Excellence: Flevy Lasrado
Fundamentals of Intellectual Property Rights: Oliver Gassmann, Martin A. Bader and Mark James Thompson
How to Increase the Success of Innovative Start-Ups with Intellectual Property: An Introductory Overview: Sevim Süzeroğlu-Melchiors and Martin A. Bader
Basics of Price Management: Frank Frohmann
Management and Leadership: Definition, Differentiations, and Other Theoretical Considerations: Boris Kaehler
Risk Measures in Asset Management: Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
Introduction to Hotel Revenue Management: Ben Vinod
Drivers and Trends: Stefan Heissner
Driving Growth and Profit with Solution Business: Kaj Storbacka and Risto Pennanen
Introduction: Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
Entering the Network Economy: Wingsun Li
Overview: George P. Moschis
Gaining Sustainable Competitive Advantage: Sathit Parniangtong
Anatomy of Positive Leadership: Authentic, Principled and Service Oriented: Satinder Dhiman
Turning Collections into Philanthropic Opportunities: Alessia Zorloni and Magnus Resch
GTEC Service, Consulting, and Training: Karlheinz Zuerl
Introduction: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Introduction: Manuel C. Solbach
Introduction: Hubert Rampersad and Saleh Hussain
Introduction: Gunther Friedl and Horst J. Kayser