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Management for Professionals

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Introducing Enterprise Governance of IT, Alignment and Value
Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Book Reference Terms, Definitions, and Cases
Graham Bell, Ferzana Haq, Victor De Leon, Pierre Ollivier, Sylvain Roy and Philippe Simon
A Different Way of Thinking About HRM
Regina Tendayi and Larry M. Starr
The Need to Change Changes the Way We Work
David Miller
Introduction
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
An Introduction to Personal Branding
Talaya Waller
Introduction
Sanjay Mohapatra and Laxmikant Lokhande
Leadership in the Twenty-First Century Leadership in the Crisis?
Daniel F. Pinnow
The Battle for Attention
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Analysis of the Management Consulting Industry
Jeremy David Curuksu
Securing Planetary Health and Sustainable Food Systems with Global Organic Agriculture: Best Practice from Austria
Ursula A. Vavrik
Introduction
Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
The World in Transition
Ralf T. Kreutzer
Complaint Management in a Customer-Oriented Firm
Bernd Stauss and Wolfgang Seidel
Anticipating the Future: Strategic Scenarios for Telco Markets and Initial Recommendations for Operators
Peter Krüssel and Friederike Göbel
The Elephant
Gregory Usher
Characteristics of the Concept of Customer Value Management
Tymoteusz Doligalski
Best-in-Class Negotiations in the International Context
Marc Helmold
The Difference between Goal, Strategy, Tactics and Execution
Matthias Kolbusa
Performance Management (PM) Over the Entire Value Chain
Marc Helmold and Warda Samara
General Concepts
Nolberto Munier and Eloy Hontoria
Introduction to the Second Edition
Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
The Importance of Endurance in Corporate Strategy
Eric Viardot
Introduction: The Board in the Digital Age
Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Introduction to Lean and Just-in-Time Manufacturing
José Luís Quesado Pinto, João Carlos O. Matias, Carina Pimentel, Susana Garrido Azevedo and Kannan Govindan
“There Will Never Be a Newsroom”: The Discussion About Topic-Oriented Control in Corporate Communications
Christoph Moss
Management Summary
Andreas Wittmer
Introduction
Uwe Seebacher and Uwe Hannig
Introduction
Stefano Biazzo and Roberto Filippini
Introduction
Nick Shannon and Bruno Frischherz
Trading Tactics in Technical Analysis
Don K. Mak
Introduction
Andreas Graesser
Drivers and Trends
Stefan Heissner
Introduction: From the Industrial Economy to the Digital Economy: A Giant Leap—Research on the “1 + 10” Framework of the Digital Economy
Xiaoming Zhu
The Globalization and Evolution of the Aviation Industry
Bijan Vasigh and Farshid Azadian
Information Productivity: An Introduction to Enterprise Information Management
Paul Baan and Robbert Homburg
Integration Management in Mergers and Acquisitions: Success Factors and Pitfalls
Stephan Bergamin and Markus Braun
Presentations: Conveyer Belt of Your Success
Ralf T. Kreutzer
Digital Enablers
Vijay Kumar
International Corporations and Taxes
Gio Wiederhold
Introduction
Arun Kohli
Introduction: Rationale, Motivation and Innovation Necessity in Small and Medium-Sized Enterprises
Marc Vathauer
Introduction
Federico Rajola
Researchers and Entrepreneurship
George Vekinis
What Is Data and Analytics Strategy
Prakash Sah
Strategic Management Control in Theory and Practice
Fredrik Nilsson, Carl-Johan Petri and Alf Westelius
Introduction
Hartmut Stadtler and Christopher Haub
5G Drives New Developments in Global Digital Transformation
Pengfei Sun
There’s More to Murphy; Virtual Reality in the Construction Sector
Gareth Riding
Marketing, Sales and Pricing: Introduction
Marc Helmold
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