Management for Professionals
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- Correction to: Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management
- Frank M. Hannich and Marcel Hüttermann
- Digital Enablers
- Vijay Kumar
- Information Productivity: An Introduction to Enterprise Information Management
- Paul Baan and Robbert Homburg
- Introduction
- Michael Madigan
- Introduction
- Gabriel Steinhardt
- Introduction
- Tracy Dathe, Volker Müller and Marc Helmold
- Introduction: Implementing Successful and Effective Education Management
- Marie-Luise Stoll-Steffan and Klaus-Michael Steig
- Introduction
- Qizhang Liu and Mark Goh
- The Importance of Sustainability in Corporate Strategy
- Eric Viardot
- Introduction
- Martin Auer
- Introduction
- Eric Viardot
- Introduction
- Oliver Treidler
- Outline
- Johannes Wernz
- Outline
- Johannes Wernz
- Introduction
- Tom Harris
- What Is Artificial Intelligence and How to Exploit It?
- Ralf T. Kreutzer and Marie Sirrenberg
- Drivers and Trends
- Stefan Heissner
- Erratum to: Sustainable Fashion
- Sarah Margaretha Jastram and Anna-Maria Schneider
- Introduction to Hotel Revenue Management
- Ben Vinod
- Introduction
- Jim Austin, Judith Bentkover and Laurence Chait
- Introduction to Digitalization Cases: How Organizations Rethink Their Business for the Digital Age
- Nils Urbach and Maximilian Röglinger
- Introduction to Supply Chain Risk Management (SCRM)
- Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
- Service Parts Planning Overview
- Jörg Thomas Dickersbach and Michael F. Passon
- An Introduction to Travel Intermediaries
- Ben Vinod
- Recognising and Resolving Conflicts
- Stephan Proksch
- “Always on and Always in Touch”: The New Buying Behaviour
- Gerrit Heinemann and Christian Gaiser
- Introduction to Knowledge Management
- Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
- Total Revenue Management (TRM)Total revenue management (TRM)
- Marc Helmold
- What Is Negotiation?
- Kim Cheng Patrick Low
- People Analytics—Making a Difference to Business
- Rahul Ghatak
- Digital Business to Autonomic Business
- Christos Voudouris
- Introduction to Servant Leadership
- Sen Sendjaya
- Introduction
- Thomas Friedli, Andreas Mundt and Stefan Thomas
- Why Your Team-Building Exercises Aren’t Working
- Stephen R Balzac
- Quality Management (QM)
- Marc Helmold
- Enterprise Governance of IT, Alignment, and Value
- Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
- Technology Changes Our Life
- Roman Boutellier and Mareike Heinzen
- Introduction
- Albert Ferdinand Aalders
- First Principles: Follow the Proven Path to Reduce Risks
- Xinwei Cao
- Introduction
- R. Srinivasan
- A Short History of Cloud Computing
- Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
- Multisensory Experiences in Digital Media
- Thomas Heinrich Musiolik
- Innovation Management for Artificial Intelligence
- Patrick Glauner
- The Digital Revolution: How Technological Trends Change the Business World
- Nils Urbach and Frederik Ahlemann
- A Few Basics
- Raphael H Cohen
- Integrated Marketing Communications (IMC)
- Klaus Solberg Søilen
- Assessing the Added Value of Human Resource Management Practices
- Maike Andresen
- Background and the Necessity to Build a Digital Business Leadership
- Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
- Introduction
- Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
- Introduction to the New Work Concept
- Marc Helmold
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