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Management for Professionals

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Is There Any Use in Changing?
Theo Janssen
Introduction
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Strategic Sourcing: Introduction
Sathit Parniangtong
Introduction
Thomas Frisendal
Introduction
Armin Trost
Introduction
Hubert Rampersad and Saleh Hussain
Introduction
Manuel C. Solbach
Introduction – Zero Outage as a Guiding Principle for IT
Stephan Kasulke and Jasmin Bensch
Case I: 3DMed: An R&D Platform for Personalised Precision Anti-cancer Drugs
Xiaoming Zhu
A New Green Growth Wave Led by China?
Taco C. R. Someren and Shuhua Someren-Wang
Introduction
Georg Michalik
Rooted in Medical Skills, Came Out of Benevolent Hearts: The User Growth Strategy of DingXiang Doctor Platform
Ziyi Zhao, Zhijing Niu and Yulu Yan
Introduction
Lutz Rosenstiel, Monika Wastian, Isabell Braumandl and Michael A. West
Mergers and Acquisitions
B. Rajesh Kumar
Preface: Global Perspectives and Disciplinary Angles in Understanding the Automotive Aftermarket
Maria Elo and Fotios Katsardis
Neuroleadership: The Backdrop
Argang Ghadiri, Andreas Habermacher and Theo Peters
How Creativity Projects Can Lead to a Social Enterprise, Enabling Cross-Generation and Cross-Milieu Communication: The Way to “ootiboo”, a Case Study
Kathleen Schröter and Angus Cameron
Introduction to Digitalization Cases Vol. 2: Mastering Digital Transformation for Global Business
Nils Urbach, Maximilian Röglinger, Rose Alinda Alias, Karlheinz Kautz, Carol Saunders and Martin Wiener
Case: The Renewed Case Seminar
Andreas Biagosch
What Is Data and Analytics Strategy
Prakash Sah
Introduction
Hartmut Stadtler and Christopher Haub
There’s More to Murphy; Virtual Reality in the Construction Sector
Gareth Riding
5G Drives New Developments in Global Digital Transformation
Pengfei Sun
Introduction
Federico Rajola
International Corporations and Taxes
Gio Wiederhold
Strategic Management Control in Theory and Practice
Fredrik Nilsson, Carl-Johan Petri and Alf Westelius
Researchers and Entrepreneurship
George Vekinis
Introduction
Arun Kohli
Securing Planetary Health and Sustainable Food Systems with Global Organic Agriculture: Best Practice from Austria
Ursula A. Vavrik
Introduction
Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
The Globalization and Evolution of the Aviation Industry
Bijan Vasigh and Farshid Azadian
Introduction: From the Industrial Economy to the Digital Economy: A Giant Leap—Research on the “1 + 10” Framework of the Digital Economy
Xiaoming Zhu
Introduction
Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Background and the Necessity to Build a Digital Business Leadership
Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
What Is Artificial Intelligence and How to Exploit It?
Ralf T. Kreutzer and Marie Sirrenberg
Introduction to Hotel Revenue Management
Ben Vinod
Multisensory Experiences in Digital Media
Thomas Heinrich Musiolik
Assessing the Added Value of Human Resource Management Practices
Maike Andresen
A Short History of Cloud Computing
Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Introduction
Albert Ferdinand Aalders
The Digital Revolution: How Technological Trends Change the Business World
Nils Urbach and Frederik Ahlemann
Introduction
Thomas Friedli, Andreas Mundt and Stefan Thomas
Quality Management (QM)
Marc Helmold
Integrated Marketing Communications (IMC)
Klaus Solberg Søilen
Introduction to Servant Leadership
Sen Sendjaya
Introduction
R. Srinivasan
Technology Changes Our Life
Roman Boutellier and Mareike Heinzen
Innovation Management for Artificial Intelligence
Patrick Glauner
Enterprise Governance of IT, Alignment, and Value
Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
Correction to: Transaction Cost Management
Chihiro Suematsu
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