Management for Professionals

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Introduction: Storytelling, Storylistening, and the Stories About Your Boss: Christine Erlach and Michael Müller
Case 1 Atlanticus Corporation: B. Rajesh Kumar
The Imperative of Lean Management: Ganesh Mahadevan and Kalyana C. Chejarla
The Origins: Daniel Huber, Heiner Kaufmann and Martin Steinmann
The Concept of Research Infrastructure: Markus Pasterk, Enrico Guarini and Marialuisa Lavitrano
Introduction: Chitra Sharma
Recent Past Disconnected Planning: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
How Digitalization Is Changing the World?: Linda Mareen Neugebauer and Irene Zanko
Introduction: Annika Steiber
Certification Path, Projects, and Course Concept: Reiner Hutwelker
Introduction: Roger Gutbrod and Christian Wiele
Introduction to Holistic Innovation: Svenja Damberg, Barbara Blenski and Zita K. Lucius
Software for People: A Paradigm Change in the Software Industry: Alexander Maedche, Achim Botzenhardt and Ludwig Neer
Introduction: Martin Hilb
Template-Based Management: At a Glance: Uwe G. Seebacher
Principles of Modern Purchasing: Ulrich Weigel and Marco Ruecker
Introduction: Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
Introduction: Performance Culture and Organizational Effectiveness: Anthony L. Barth and Wiaan Beer
Elements of Purchasing in Nature: Florian Schupp
CSR as Part of the Corporate Strategy: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Sustainable Aviation: An Introduction: Adrian Müller, Judith L. Walls and Andreas Wittmer
Introduction: Peter Bebersdorf and Arnd Huchzermeier
Fundamentals of Sports Economics and Sports Management: Stefan Walzel
The World Is Changing: Annika Steiber and Sverker Alänge
Erratum to: Intellectual Capital: The World’s Fastest Growing Asset Class: Clifford M. Gross
Erratum to: Real Estate Transactions: Tobias Just and Hermann Stapenhorst
ERP as a Business Enabler: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Greenwashing: The Misleading Strategies Underlying Environmental Claims: Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Challenges in a VUCA World: Bernd Heesen
The Modern Lean Enterprise: Alexander Tsigkas
Business Transformation and Project Management: Marc Helmold
Open Innovation and Intellectual Capital: Clifford M. Gross
Introduction: Foresight and Strategy in Asia Pacific Business: Luke Laan and Janson Yap
Enterprise Governance of IT, Alignment and Value: Steven Haes and Wim Grembergen
The Case for Culture in Expansion Strategy: Ralf Drews and Melissa Lamson
Cracks in the Leader’s Ship: Dan Norenberg
Introduction: Globalization and the Opening of New Markets: Thomas Bieger, Christoph Franz and Andreas Herrmann
Theoretical Background: Introduction to Social Marketing: Helena M. Alves and M. Mercedes Galan-Ladero
Introduction: Gilbert W. Fairholm
What Is Artificial Intelligence and How to Exploit It?: Ralf T. Kreutzer and Marie Sirrenberg
Web3.0: The Third Generation of the Internet: Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
Case I: 3DMed: An R&D Platform for Personalised Precision Anti-cancer Drugs: Xiaoming Zhu
A New Green Growth Wave Led by China?: Taco C. R. Someren and Shuhua Someren-Wang
Introduction: Moshe Kress
Various Causes for Adaptive Tenders: Gerhard Köhler, Werner Roth and Achim Schmidtmann
The Foundation of the Consideration: Maximilian Dreher and Dietmar Ernst
Managerial Skills for Developing Agricultural Value Chains: Shashidhara Kolavalli, Gopal Naik, Mathew Tsamenyi and Suresh Babu
Introduction: Issues, Objectives, and Method: Pierre Mora
Introduction: Kenneth Moore
The Wonderful World of Growing Brands: Ralph Krüger and Andreas Stumpf