Introduction to Hotel Revenue Management

Ben Vinod ()

Chapter 1 in Revenue Management in the Lodging Industry, 2022, pp 1-50 from Springer

Abstract: Abstract This chapter discusses the origins of hotel reservations systems (CRSs), global distribution systems (GDSs), and revenue management in the lodging industry after the introduction of the concept by American Airlines in 1986. The roles of the hotel CRS, PMS, Internet, online direct and indirect channels, and connectivity are reviewed. The core components of revenue management such as hotel rates, hotel competitors, loyalty programs, role of social media, industry datasets, and the revenue management process are reviewed. Marketing strategies to enhance bookings are discussed. Entities and organizations that support the hotel industry and their roles are described. This chapter concludes with the value proposition of revenue management in lodging and reviews revenue management in adjacent verticals such as rail, rental car, cruise lines, and ferry lines.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-14302-1_1

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DOI: 10.1007/978-3-031-14302-1_1

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